Question 1

An attorney may directly solicit a prospective client if the attorney has a family, close personal, or prior professional relationship with the prospective client. ​

Accepted Answer

A) True 
 B)False  True

Question 2

The landmark Supreme Court case that allowed legal advertising was Bates v. State Bar of Arizona. ​

Accepted Answer

A) True 
 B)False  True

Question 3

Strong legal Internet sites _________________. ​

Accepted Answer

A) focus on the client 
B) allow content to become old 
C) demonstrate the firm's experience 
D) do not need a search function 
E) a and c 
A) focus on the client 
B) allow content to become old 
C) demonstrate the firm's experience 
D) do not need a search function 
E) a and c E

Question 4

Attorneys are free to use any form of advertising, as long as it is not misleading or false. ​

Accepted Answer

A) True 
 B)False

Question 5

What is the difference between marketing and advertising? ​

Accepted Answer

Advertising is simply getting one's name

Question 6

Name four ways a law office can market its services. ​

Accepted Answer

Study competitors, i

Question 7

Why can't attorneys publicize the fact that they may have won particular types of cases in the past? ​

Accepted Answer

This may create an unjustified

Question 8

What are some marketing options for law offices? ​

Accepted Answer

Television, radio, newspapers,

Question 9

The ability to bring in new clients to a law office is called ______________________. ​

Accepted Answer

A) advertising ​ 
B) rainmaking 
C) cross-selling 
D) cross-marketing 
E) none of the above 
A) advertising ​ 
B) rainmaking 
C) cross-selling 
D) cross-marketing 
E) none of the above

Question 10

Match between columns
                        Premises: Bringing in new clients to a law office.

Accepted Answer

The Answer of marketing plan and cross-selling and rainmaking and is...

Question 11

Tracking how new clients came to the firm is not important, as long as they keep their business with the firm. ​

Accepted Answer

A) True 
 B)False

Question 12

Conducting research is an important part of any marketing plan. ​

Accepted Answer

A) True 
 B)False

Question 13

Why is the case of Bates v. State of Arizona important? ​

Accepted Answer

It was the U.S. Supreme Court

Question 14

Cross-selling refers to _______________________________. ​

Accepted Answer

A) selling services to clients across different industries 
B) selling additional services to existing clients 
C) selling services to friends and relatives 
D) a and c 
E) none of the above 
A) selling services to clients across different industries 
B) selling additional services to existing clients 
C) selling services to friends and relatives 
D) a and c 
E) none of the above

Question 15

When it comes to marketing and advertising, law firm ads _____________. ​

Accepted Answer

A) can be misleading, but they cannot be false 
B) must be completely truthful 
C) can tout a recent victory even if it might create an expectation that the same result can be achieved 
D) all of the above 
E) none of the above 
A) can be misleading, but they cannot be false 
B) must be completely truthful 
C) can tout a recent victory even if it might create an expectation that the same result can be achieved 
D) all of the above 
E) none of the above

Question 16

What should an effective law firm marketing plan include? ​

Accepted Answer

Strategies and activities that will be n

Question 17

Any ad or marketing piece an attorney or a law firm publishes must have two things somewhere in the ad-what are they? ​

Accepted Answer

It must list the name/address

Question 18

When it comes to marketing and advertising, law firms _____________. ​

Accepted Answer

A) can use radio or television, but not both 
B) cannot use newspapers 
C) can have an Internet site, but it must be shut down for at least one day per week 
D) cannot advertise on the radio 
E) none of the above 
A) can use radio or television, but not both 
B) cannot use newspapers 
C) can have an Internet site, but it must be shut down for at least one day per week 
D) cannot advertise on the radio 
E) none of the above

Question 19

Match between columns
                        Premises: Selling additional services to existing clients.

Accepted Answer

The Answer of rainmaking and marketing plan and cross-selling and is...

Question 20

The quality of the services a law firm provides has no effect on the firm's marketing efforts. ​

Accepted Answer

A) True 
 B)False

An attorney may directly solicit a prospective client if the attorney has a family, close personal, or prior professional relationship with the prospective client.

The landmark Supreme Court case that allowed legal advertising was Bates v. State Bar of Arizona.

Strong legal Internet sites _________________.

Attorneys are free to use any form of advertising, as long as it is not misleading or false.

What is the difference between marketing and advertising?

Name four ways a law office can market its services.

Why can't attorneys publicize the fact that they may have won particular types of cases in the past?

What are some marketing options for law offices?

The ability to bring in new clients to a law office is called ______________________.

Tracking how new clients came to the firm is not important, as long as they keep their business with the firm.

Conducting research is an important part of any marketing plan.

Why is the case of Bates v. State of Arizona important?

Cross-selling refers to _______________________________.

When it comes to marketing and advertising, law firm ads _____________.

What should an effective law firm marketing plan include?

Any ad or marketing piece an attorney or a law firm publishes must have two things somewhere in the ad-what are they?

When it comes to marketing and advertising, law firms _____________.

The quality of the services a law firm provides has no effect on the firm's marketing efforts.

The Legal Team Law Practices and Law Firm Governance

Legal Administration and Technology

Ethics and Malpractice

Client Relations and Communication Skills

Legal Fees Timekeeping and Billing

Client Trust Funds and Law Office Accounting

Calendaring Docket Control and Case Management

File and Law Library Management

Filters

Exam 8: Legal Marketing

An attorney may directly solicit a prospective client if the attorney has a family, close personal, or prior professional relationship with the prospective client. ​

The landmark Supreme Court case that allowed legal advertising was Bates v. State Bar of Arizona. ​

Strong legal Internet sites _________________. ​

Attorneys are free to use any form of advertising, as long as it is not misleading or false. ​

What is the difference between marketing and advertising? ​

Name four ways a law office can market its services. ​

Why can't attorneys publicize the fact that they may have won particular types of cases in the past? ​

What are some marketing options for law offices? ​

The ability to bring in new clients to a law office is called ______________________. ​

Tracking how new clients came to the firm is not important, as long as they keep their business with the firm. ​

Conducting research is an important part of any marketing plan. ​

Why is the case of Bates v. State of Arizona important? ​

Cross-selling refers to _______________________________. ​

When it comes to marketing and advertising, law firm ads _____________. ​

What should an effective law firm marketing plan include? ​

Any ad or marketing piece an attorney or a law firm publishes must have two things somewhere in the ad-what are they? ​

When it comes to marketing and advertising, law firms _____________. ​

The quality of the services a law firm provides has no effect on the firm's marketing efforts. ​

The Legal Team Law Practices and Law Firm Governance

Legal Administration and Technology

Ethics and Malpractice

Client Relations and Communication Skills

Legal Fees Timekeeping and Billing

Client Trust Funds and Law Office Accounting

Calendaring Docket Control and Case Management

File and Law Library Management

Filters

An attorney may directly solicit a prospective client if the attorney has a family, close personal, or prior professional relationship with the prospective client.

The landmark Supreme Court case that allowed legal advertising was Bates v. State Bar of Arizona.

Strong legal Internet sites _________________.

Attorneys are free to use any form of advertising, as long as it is not misleading or false.

What is the difference between marketing and advertising?

Name four ways a law office can market its services.

Why can't attorneys publicize the fact that they may have won particular types of cases in the past?

What are some marketing options for law offices?

The ability to bring in new clients to a law office is called ______________________.

Tracking how new clients came to the firm is not important, as long as they keep their business with the firm.

Conducting research is an important part of any marketing plan.

Why is the case of Bates v. State of Arizona important?

Cross-selling refers to _______________________________.

When it comes to marketing and advertising, law firm ads _____________.

What should an effective law firm marketing plan include?

Any ad or marketing piece an attorney or a law firm publishes must have two things somewhere in the ad-what are they?

When it comes to marketing and advertising, law firms _____________.

The quality of the services a law firm provides has no effect on the firm's marketing efforts.