Exam 2: Publishing a Trifold Brochure

The ____ Wizard guides you through the steps to collect and pack all the files a printing service needs and then compress the files to fit on one or more disks.

You can copy formatting from source text to destination text using the ____ button.

A(n) ____ consists of text that you type until you press the ENTER key.

A(n) ____________________ is explanatory or identification text or a title that accompanies a graphic, figure, or photo.

Brochure form options include: ____.

____ are graphic pictures of each page in your publication.

Critical Thinking Questions Case 2-1 As the administrative assistant to the marketing director of a medium-sized technology provider, one of your tasks is to chair marketing staff meetings when the marketing director is out of town. You are chairing today's meeting; which is a first meeting to discuss an advertising brochure for a new technology product. On which activity should you focus today's meeting? ____

In spot-color printing, if you choose black plus one spot color in a publication, Publisher converts all colors except for ____________________ to tints of the selected spot color.

The ____ is the gray area that appears outside the publication page.

Critical Thinking Questions Case 2-2 The director of your favorite local charity asks you to help create a new informational brochure to be printed by a commercial printing service. Because you are starting this brochure from scratch, you need to consider printing considerations before you begin. Because of budget considerations, the director asks you to recommend the least costly color choice for printing the brochure. You recommend ____.

Because you can open or make changes directly to a PostScript file, everything in the publication does not have to be complete before you save it.

A(n) ____ marker is displayed to indicate the end of text in a text box.

When the insertion point reaches the right margin of a text box, Publisher automatically positions the insertion point at the end of the next line.

Publisher can check the entire publication once you have finished editing it.

When you insert multiple pictures at one time, Publisher arranges the thumbnails or puts them in a column in the scratch area, instead of on top of one another on your page.

To paste text, you can press CTRL+____.

Brochures are produced for short-term readership on paper that soon will be thrown away or recycled.

Professional printers print publications using color scheme processes, or ____________________.

____________________ paper, with its mild texture or grain, can support high-quality graphics without the shine and slick feel of glossy paper.