Exam 2: Publishing a Trifold Brochure

Ligatures are two or more characters combined into a single character in order to create more readable or attractive text, especially in larger font sizes.

____________________ is the process of placing an item on the Office Clipboard, leaving the item in the publication.

Critical Thinking Questions Case 2-2 The director of your favorite local charity asks you to help create a new informational brochure to be printed by a commercial printing service. Because you are starting this brochure from scratch, you need to consider printing considerations before you begin. Which of the following grades of paper is LEAST likely to be used for printing a professional-looking brochure? ____

If you choose multiple pictures to insert from a storage device, they appear in the ____________________ after you tap or click the Insert button, as shown in the accompanying figure.

If you start a publication from scratch, it is best to ____________________ the publication for the type of printing you want before you place the objects on the page.

____________________ options include no format at all, Order form, Response form, and Sign-up form.

____________________ pictures are taller than they are wide.

The Design Checker finds which of the following potential design problems in the publication?

A subscript is a special stroke that appears in text that is not part of the normal font set.

Desktop printers commonly use 20 lb. bond paper , which means they use a lightweight paper intended for writing and printing. ____________________

Printing services use spot colors of metallic or florescent inks, as well as screen tints, to get color variations without increasing the number of color separations and cost.

Do not use ____ as a substitute for regularly saving your work.

When typing text in a text box, you should press the ENTER key only in the following circumstances: ____.

A ____ is text that is slightly lower than other text on a line.

List and briefly discuss five general guidelines for creating a brochure.

A ____ is a decorative large initial capital letter extending below the other letters in the line.

The Office Clipboard is a temporary storage area for text or objects copied or cut from a publication.

When printing colors, desktop printers commonly use a color scheme called ____.

A ____ is a small line, flourish, or embellishment that crosses the strokes of letters in some fonts.

Gatefolds are commonly used ____.