Exam 2: Publishing a Trifold Brochure

In Publisher, you may apply up to 15 spot colors with the Pantone color matching system.

When you insert a single picture, you can drag it to the scratch area.

Publisher checks your work for grammatical errors.

Cost is more prohibitive when the brochure is produced in-house using desktop publishing rather than by an outside service.

Each brochure template produces ____ pages of graphics, business information text boxes, and story boxes.

____ printing uses semi-transparent, premixed inks typically chosen from standard color-matching guides, such as Pantone.

A caption may identify people, places, and objects occurring in a graphic, but not actions.

The cost of producing a brochure is less prohibitive when the brochure is produced ____.

____ printing means your publication can include color photographs and any color or combination of colors.

A(n) ____________________ color is used to accent a black-and-white publication.

Professional brochures are printed on a low grade of paper and print on one side of the paper.

Grades of paper are based on ____.

____________________ allows you to type words in a text box continually without pressing the enter key at the end of each line.

If possible, ____________________ the brochure with a fresh set of eyes at least one to two days after completing the first draft.

On a typical Publisher installation, only a few font families contain complete ____.

Brochures frequently use a heavier stock of paper so they can stand up better to touching, being carried around, being passed from person to person, and being looked at frequently.

Many brochures incorporate newspaper features, such as columns and a masthead.

Besides its regular display, almost every font has ____ common stylistic sets.

Your Ribbon may look different from the ones in this book if you are using a screen resolution other than ____________________.

The benefits and advantages of brochures over flyers and newsletters include: ____.