Exam 2: Publishing a Trifold Brochure

____ give a sense of realism to a publication and should be used to show people, places, or objects that are real.

The ____ medium intentionally is tactile.

If a graphic or photo does not have a caption, you can add one using the Caption ____________________.

A ____ is a character that appears slightly higher than other text on a line.

Wordwrap allows you to type words in a text box continually without pressing the ____ key at the end of each line.

The ____ form displays fields for the description of items ordered, as well as types of payment information.

____ size refers to the number of panels in a brochure.

Differences in wordwrap relate to your ____.

Digital printing requires separate printing plates.

____ is a page definition language that describes the document to be printed in a language that the printer can understand.

When they need mass quantities of publications, businesses generally ____________________, or submit their publications to an outside printer, for duplicating.

Critical Thinking Questions Case 2-1 As the administrative assistant to the marketing director of a medium-sized technology provider, one of your tasks is to chair marketing staff meetings when the marketing director is out of town. You are chairing today's meeting; which is a first meeting to discuss an advertising brochure for a new technology product. Which of the following steps should occur before you begin producing the brochure? ____

Using color increases the cost and time it takes to process a publication.

A(n) ____________________ paper is a coated paper, produced using a heat process with clay and titanium.

Using the accompanying figure as your guide, explain how to create a dropped capital letter I to begin the word, Interns, in the second paragraph.

A(n) ____, or pamphlet, usually is a high-quality publication with lots of color and graphics, created for advertising purposes.

____________________ paper is coated and then skimmed and smoothed to create the pages used in a textbook.

Publisher supports three kinds of color printing and provides the tools commercial printing services need to print the color publication.

Page size refers to the number of panels in the brochure.

If you want to conserve ink or toner, you can instruct Publisher to print draft quality documents. ____________________