Exam 2: Planning Business Messages

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According to writing experts, approximately what percentage of time should you spend on the prewriting phase of a business message?

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The primary purposes of most business documents are to inform and to persuade. A common secondary purpose is sales growth.

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Media richness  refers to

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Which of the following demonstrates effective business writing?

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Business writing is very similar to academic writing, in that you should focus on discussing your feelings and displaying your knowledge.

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The final task in the third phase of the writing process is evaluating your message to decide whether it accomplishes your goal.

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____________________ voice is generally preferred in business writing because it specifies who is doing the acting.

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Positive language in business messages

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Which of the following is most acceptable for business writing?

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The communication process begins when the receiver provides feedback to the sender.

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Jargon should never be used in business writing.

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Which of the following sentences demonstrates conversational business writing?

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Which of the following represents the best business writing?

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One of the most important questions you can ask yourself as you begin to compose a message is What do I hope to achieve?

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The process of translating a message from its symbol form into meaning is called

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Although messages may have a primary and a secondary audience, the writer needs to profile only the primary audience to determine the best presentation of the message.

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Shannon is writing a proposal to the board of directors to upgrade the company's computer equipment. After completing the prewriting phase, Shannon should immediately start composing the proposal.

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A helpful acronym to remember when considering audience benefits is _____________.

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Communication is successful only when

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The ability to prepare concise, audience-centered, persuasive, and purposeful messages comes naturally.

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