Question 1

A child care center is an example of a consumer services.

Accepted Answer

A) True 
 B)False

Question 2

Explain the difference between direct and indirect distribution channels.Provide an example of each type.

Accepted Answer

A direct distribution channel is one tha

Question 3

Merchant wholesalers are independently owned and take actual title to the goods they handle.

Accepted Answer

A) True 
 B)False

Question 4

A(n)_____ is a firm that moves goods between producers and consumers or business users.

Accepted Answer

A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line.
I)convenience products
J)product line
K)wheel of retailing
L)logistics 
A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line.
I)convenience products
J)product line
K)wheel of retailing
L)logistics

Question 5

Gillette produces several different types of razors.These different types of razors represent Gillette's product mix.

Accepted Answer

A) True 
 B)False

Question 6

Ordering merchandise from eBay or Amazon.com is a ________ form of non-store retailing.

Accepted Answer

A)  direct-response selling 
B)  Internet retailing 
C)  automatic merchandising 
D)  direct selling 
A)  direct-response selling 
B)  Internet retailing 
C)  automatic merchandising 
D)  direct selling

Question 7

The appropriate distribution,promotion,and pricing strategies are essentially the same for most business and consumer products.

Accepted Answer

A) True 
 B)False

Question 8

Marketing intermediaries provide a number of services to producers,including financing.

Accepted Answer

A) True 
 B)False

Question 9

A marketing intermediary is a person or firm that operates between the producer and the consumer or industrial purchaser.

Accepted Answer

A) True 
 B)False

Question 10

The commercialization stage is also known as the product launch.

Accepted Answer

A) True 
 B)False

Question 11

Most products take about the same amount of time to pass through each life-cycle stage.

Accepted Answer

A) True 
 B)False

Question 12

Yvonne's job is to coordinate the flow of raw materials from suppliers to her company's various production facilities.Which of the following best describes what Yvonne does?

Accepted Answer

A)  Physical distribution 
B)  Supply chain 
C)  Inventory management 
D)  Logistics 
A)  Physical distribution 
B)  Supply chain 
C)  Inventory management 
D)  Logistics

Question 13

Mercedes-Benz is an example of a company that benefits from the added value of its successful name.This brand ________ can result in financial gain due to large market shares and decreased price sensitivity.

Accepted Answer

A)  awareness 
B)  recognition 
C)  equity 
D)  association 
A)  awareness 
B)  recognition 
C)  equity 
D)  association

Question 14

A firm's most important consideration in choosing a distribution channel is competition.

Accepted Answer

A) True 
 B)False

Question 15

General Mills products include Betty Crocker,Pillsbury,Häagen-Dazs,Green Giant,Hamburger Helper,and Progresso.These examples constitute General Mills' ________.

Accepted Answer

A)  product line 
B)  product cluster 
C)  product mix 
D)  distribution strategy 
A)  product line 
B)  product cluster 
C)  product mix 
D)  distribution strategy

Question 16

Lee purchased a new PC from Dell Computer's website.He purchased his product via a(n)________.

Accepted Answer

A)  direct distribution channel 
B)  indirect distribution channel 
C)  wholesaler 
D)  retailer 
A)  direct distribution channel 
B)  indirect distribution channel 
C)  wholesaler 
D)  retailer

Question 17

Differentiate between a merchant wholesaler and an agent or broker in terms of title to the goods.

Accepted Answer

Merchant wholesalers take lega

Question 18

What are the advantages and disadvantages of test marketing?

Accepted Answer

Test marketing allows the firm to gain i

Question 19

Charles works for Whirlpool and is producing a new washer/dryer unit.He is collaborating with the marketing staff to arrange for a series of designs,tests,and functioning prototypes.Charles is working in which stage of new-product development?

Accepted Answer

A)  Test marketing 
B)  Screening 
C)  Commercialization 
D)  Product development 
A)  Test marketing 
B)  Screening 
C)  Commercialization 
D)  Product development

Question 20

An exclusive distribution contract allows the retailer to carry an adequate inventory and provide service facilities.

Accepted Answer

A) True 
 B)False

A child care center is an example of a consumer services.

Explain the difference between direct and indirect distribution channels.Provide an example of each type.

Merchant wholesalers are independently owned and take actual title to the goods they handle.

A(n)_____ is a firm that moves goods between producers and consumers or business users.

Gillette produces several different types of razors.These different types of razors represent Gillette's product mix.

Ordering merchandise from eBay or Amazon.com is a ________ form of non-store retailing.

The appropriate distribution,promotion,and pricing strategies are essentially the same for most business and consumer products.

Marketing intermediaries provide a number of services to producers,including financing.

A marketing intermediary is a person or firm that operates between the producer and the consumer or industrial purchaser.

The commercialization stage is also known as the product launch.

Most products take about the same amount of time to pass through each life-cycle stage.

Yvonne's job is to coordinate the flow of raw materials from suppliers to her company's various production facilities.Which of the following best describes what Yvonne does?

Mercedes-Benz is an example of a company that benefits from the added value of its successful name.This brand ________ can result in financial gain due to large market shares and decreased price sensitivity.

A firm's most important consideration in choosing a distribution channel is competition.

General Mills products include Betty Crocker,Pillsbury,Häagen-Dazs,Green Giant,Hamburger Helper,and Progresso.These examples constitute General Mills' ________.

Lee purchased a new PC from Dell Computer's website.He purchased his product via a(n)________.

Differentiate between a merchant wholesaler and an agent or broker in terms of title to the goods.

What are the advantages and disadvantages of test marketing?

Charles works for Whirlpool and is producing a new washer/dryer unit.He is collaborating with the marketing staff to arrange for a series of designs,tests,and functioning prototypes.Charles is working in which stage of new-product development?

An exclusive distribution contract allows the retailer to carry an adequate inventory and provide service facilities.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: The Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 12: Product and Distribution Strategies

A child care center is an example of a consumer services.

Explain the difference between direct and indirect distribution channels.Provide an example of each type.

Merchant wholesalers are independently owned and take actual title to the goods they handle.

A(n)_____ is a firm that moves goods between producers and consumers or business users.

Gillette produces several different types of razors.These different types of razors represent Gillette's product mix.

Ordering merchandise from eBay or Amazon.com is a ________ form of non-store retailing.

The appropriate distribution,promotion,and pricing strategies are essentially the same for most business and consumer products.

Marketing intermediaries provide a number of services to producers,including financing.

A marketing intermediary is a person or firm that operates between the producer and the consumer or industrial purchaser.

The commercialization stage is also known as the product launch.

Most products take about the same amount of time to pass through each life-cycle stage.

Yvonne's job is to coordinate the flow of raw materials from suppliers to her company's various production facilities.Which of the following best describes what Yvonne does?

Mercedes-Benz is an example of a company that benefits from the added value of its successful name.This brand ________ can result in financial gain due to large market shares and decreased price sensitivity.

A firm's most important consideration in choosing a distribution channel is competition.

General Mills products include Betty Crocker,Pillsbury,Häagen-Dazs,Green Giant,Hamburger Helper,and Progresso.These examples constitute General Mills' ________.

Lee purchased a new PC from Dell Computer's website.He purchased his product via a(n)________.

Differentiate between a merchant wholesaler and an agent or broker in terms of title to the goods.

What are the advantages and disadvantages of test marketing?

Charles works for Whirlpool and is producing a new washer/dryer unit.He is collaborating with the marketing staff to arrange for a series of designs,tests,and functioning prototypes.Charles is working in which stage of new-product development?

An exclusive distribution contract allows the retailer to carry an adequate inventory and provide service facilities.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: The Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters