Question 1

Most products experience the fastest sales growth during their introductory stages.

Accepted Answer

A) True 
 B)False

Question 2

Furniture arriving from Denmark to Canada would most likely be shipped via water transportation.

Accepted Answer

A) True 
 B)False

Question 3

Speed is the major contributor to cost.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following approach is used by computer manufacturers such as Compaq and Hewlett-Packard?

Accepted Answer

A)  Intensive distribution 
B)  Selective distribution 
C)  Exclusive distribution 
D)  Scrambled distribution 
A)  Intensive distribution 
B)  Selective distribution 
C)  Exclusive distribution 
D)  Scrambled distribution

Question 5

The major goal of logistics management is to improve the speed at which goods,services,and information flow through the supply chain.

Accepted Answer

A) True 
 B)False

Question 6

A brand may be a name,term,sign,symbol,or design used to identify a product.

Accepted Answer

A) True 
 B)False

Question 7

In a process called ________,products pass through a series of stages from their initial appearance to their decline.

Accepted Answer

A)  wheel of retailing 
B)  promotional cycle 
C)  pricing cycle 
D)  product life cycle 
A)  wheel of retailing 
B)  promotional cycle 
C)  pricing cycle 
D)  product life cycle

Question 8

The two major distribution channels are ________.

Accepted Answer

A)  selling and advertising 
B)  production scheduling and inventory control 
C)  branding and customer service 
D)  direct and marketing intermediary 
A)  selling and advertising 
B)  production scheduling and inventory control 
C)  branding and customer service 
D)  direct and marketing intermediary

Question 9

Deshauna is assessing a new product's potential sales and competitive strengths and will obtain initial consumer reaction before the product is sold.Deshauna is in what stage of product development?

Accepted Answer

A)  Screening 
B)  Test marketing 
C)  Commercialization 
D)  Concept development and business analysis 
A)  Screening 
B)  Test marketing 
C)  Commercialization 
D)  Concept development and business analysis

Question 10

The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople.The Pampered Chef is a ________ retailer and uses ________.

Accepted Answer

A)  non-store;direct-response retailing 
B)  non-store;direct selling 
C)  store;direct-response retailing 
D)  store;direct selling 
A)  non-store;direct-response retailing 
B)  non-store;direct selling 
C)  store;direct-response retailing 
D)  store;direct selling

Question 11

Vending machines are an example of automatic merchandising.

Accepted Answer

A) True 
 B)False

Question 12

Logistics is the process of coordinating the flow of goods,services,and information among all members of the supply chain.

Accepted Answer

A) True 
 B)False

Question 13

Sales offices typically do not store or warehouse any inventory.

Accepted Answer

A) True 
 B)False

Question 14

A combination of product lines represents a company's ________.

Accepted Answer

A)  product mix 
B)  product cluster 
C)  product lifecycle 
D)  distribution strategy 
A)  product mix 
B)  product cluster 
C)  product lifecycle 
D)  distribution strategy

Question 15

Price decreases become common during a product's mature stage.

Accepted Answer

A) True 
 B)False

Question 16

Since potential customers are unaware of a product during its introductory stage,initial promotion concentrates on ________.

Accepted Answer

A)  informing the market about the item and explaining its features,uses,and benefits 
B)  reducing the size of an available market through selective advertising 
C)  word-of-mouth referrals 
D)  communicating new uses for the product 
A)  informing the market about the item and explaining its features,uses,and benefits 
B)  reducing the size of an available market through selective advertising 
C)  word-of-mouth referrals 
D)  communicating new uses for the product

Question 17

American Express is an effective brand name because it ________.

Accepted Answer

A)  is easy to pronounce,recognize,and remember 
B)  is trademarked 
C)  accurately describes the product 
D)  has been around for decades 
A)  is easy to pronounce,recognize,and remember 
B)  is trademarked 
C)  accurately describes the product 
D)  has been around for decades

Question 18

The most common market coverage for low-priced convenience items is intensive distribution.

Accepted Answer

A) True 
 B)False

Question 19

Marketers who ship products to other countries are required to comply with labelling requirements in those nations.

Accepted Answer

A) True 
 B)False

Question 20

Promotion activities increase substantially when a product begins to enter the decline stage.

Accepted Answer

A) True 
 B)False

Most products experience the fastest sales growth during their introductory stages.

Furniture arriving from Denmark to Canada would most likely be shipped via water transportation.

Speed is the major contributor to cost.

Which of the following approach is used by computer manufacturers such as Compaq and Hewlett-Packard?

The major goal of logistics management is to improve the speed at which goods,services,and information flow through the supply chain.

A brand may be a name,term,sign,symbol,or design used to identify a product.

In a process called ________,products pass through a series of stages from their initial appearance to their decline.

The two major distribution channels are ________.

Deshauna is assessing a new product's potential sales and competitive strengths and will obtain initial consumer reaction before the product is sold.Deshauna is in what stage of product development?

The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople.The Pampered Chef is a retailer and uses .

Vending machines are an example of automatic merchandising.

Logistics is the process of coordinating the flow of goods,services,and information among all members of the supply chain.

Sales offices typically do not store or warehouse any inventory.

A combination of product lines represents a company's ________.

Price decreases become common during a product's mature stage.

Since potential customers are unaware of a product during its introductory stage,initial promotion concentrates on ________.

American Express is an effective brand name because it ________.

The most common market coverage for low-priced convenience items is intensive distribution.

Marketers who ship products to other countries are required to comply with labelling requirements in those nations.

Promotion activities increase substantially when a product begins to enter the decline stage.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: The Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 12: Product and Distribution Strategies

Most products experience the fastest sales growth during their introductory stages.

Furniture arriving from Denmark to Canada would most likely be shipped via water transportation.

Speed is the major contributor to cost.

Which of the following approach is used by computer manufacturers such as Compaq and Hewlett-Packard?

The major goal of logistics management is to improve the speed at which goods,services,and information flow through the supply chain.

A brand may be a name,term,sign,symbol,or design used to identify a product.

In a process called ________,products pass through a series of stages from their initial appearance to their decline.

The two major distribution channels are ________.

Deshauna is assessing a new product's potential sales and competitive strengths and will obtain initial consumer reaction before the product is sold.Deshauna is in what stage of product development?

The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople.The Pampered Chef is a ________ retailer and uses ________.

Vending machines are an example of automatic merchandising.

Logistics is the process of coordinating the flow of goods,services,and information among all members of the supply chain.

Sales offices typically do not store or warehouse any inventory.

A combination of product lines represents a company's ________.

Price decreases become common during a product's mature stage.

Since potential customers are unaware of a product during its introductory stage,initial promotion concentrates on ________.

American Express is an effective brand name because it ________.

The most common market coverage for low-priced convenience items is intensive distribution.

Marketers who ship products to other countries are required to comply with labelling requirements in those nations.

Promotion activities increase substantially when a product begins to enter the decline stage.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: The Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople.The Pampered Chef is a retailer and uses .