Question 1

Compare the classification of consumer goods and services to business goods and services.

Accepted Answer

Goods and services are classified as eit

Question 2

Because test marketing can be very expensive,most firms should use it only if the new product is either expensive or innovative.

Accepted Answer

A) True 
 B)False

Question 3

Because of their size,start-up manufacturers are almost always forced to use the services of marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is a benefit of family branding?

Accepted Answer

A)  Each product within the line is given a different name. 
B)  It builds competition within the firm. 
C)  Each brand markets to a unique target market. 
D)  When a new product is introduced,consumers and retailers recognize the brand name. 
A)  Each product within the line is given a different name. 
B)  It builds competition within the firm. 
C)  Each brand markets to a unique target market. 
D)  When a new product is introduced,consumers and retailers recognize the brand name.

Question 5

_____ is the ultimate degree in brand loyalty,in which the consumer will accept no substitute for a preferred brand.

Accepted Answer

A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line.
I)convenience products
J)product line
K)wheel of retailing
L)logistics 
A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line.
I)convenience products
J)product line
K)wheel of retailing
L)logistics

Question 6

Technological changes can compress the life cycle of products.

Accepted Answer

A) True 
 B)False

Question 7

Exclusive distribution is well suited for ________.

Accepted Answer

A)  low-priced convenience goods 
B)  luxury automobiles 
C)  franchised specialty goods 
D)  products sold at superstores 
A)  low-priced convenience goods 
B)  luxury automobiles 
C)  franchised specialty goods 
D)  products sold at superstores

Question 8

Which of the following is a specialty product?

Accepted Answer

A)  Insurance policy 
B)  Gallon of milk 
C)  Armani clothing 
D)  Dining room set 
A)  Insurance policy 
B)  Gallon of milk 
C)  Armani clothing 
D)  Dining room set

Question 9

The tires built by Michelin that appear on Formula 1 race cars are classified as ________.

Accepted Answer

A)  accessory equipment 
B)  component parts and materials 
C)  supplies 
D)  specialty products 
A)  accessory equipment 
B)  component parts and materials 
C)  supplies 
D)  specialty products

Question 10

Wholesalers are classified on the basis of their ownership.

Accepted Answer

A) True 
 B)False

Question 11

Lands' End and other catalog retailers are classified as non-store,direct sellers of goods.

Accepted Answer

A) True 
 B)False

Question 12

An example of supply items would be ________.

Accepted Answer

A)  computers 
B)  paper clips 
C)  cotton 
D)  hand tools 
A)  computers 
B)  paper clips 
C)  cotton 
D)  hand tools

Question 13

Coca-Cola,Nike,Google,and American Express are examples of _____.

Accepted Answer

A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line.
I)convenience products
J)product line
K)wheel of retailing
L)logistics 
A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line.
I)convenience products
J)product line
K)wheel of retailing
L)logistics

Question 14

_________ are the distribution channel that sells primarily to retailers,other wholesalers,or business users.

Accepted Answer

A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line.
I)convenience products
J)product line
K)wheel of retailing
L)logistics 
A) marketing intermediary 
B) test marketing 
C) brand insistence 
D) product life cycle 
E) brand name
F)wholesaler
G)family brand
H)product line.
I)convenience products
J)product line
K)wheel of retailing
L)logistics

Question 15

Coke,Diet Coke,Cherry Coke,Coke Zero,and Coke with Lime constitute Coca Cola's ________ of soft drinks.

Accepted Answer

A)  distribution strategy 
B)  product mix 
C)  product line 
D)  product cluster 
A)  distribution strategy 
B)  product mix 
C)  product line 
D)  product cluster

Question 16

Describe how services differ from goods.

Accepted Answer

Services,unlike goods,are intangible.Ser

Question 17

Trademark protection extends to pictorial designs and slogans.

Accepted Answer

A) True 
 B)False

Question 18

When Subway uses selective stores around the country to introduce a new food item,the food item is in the growth stage of its product life cycle.

Accepted Answer

A) True 
 B)False

Question 19

Newspapers and magazines use which approach to distribution intensity?

Accepted Answer

A)  Intensive distribution 
B)  Selective distribution 
C)  Exclusive distribution 
D)  Scrambled distribution 
A)  Intensive distribution 
B)  Selective distribution 
C)  Exclusive distribution 
D)  Scrambled distribution

Question 20

Where does the supply chain end?

Accepted Answer

A)  Producer 
B)  Wholesaler 
C)  Customer 
D)  Physical distribution system 
A)  Producer 
B)  Wholesaler 
C)  Customer 
D)  Physical distribution system

Compare the classification of consumer goods and services to business goods and services.

Because test marketing can be very expensive,most firms should use it only if the new product is either expensive or innovative.

Because of their size,start-up manufacturers are almost always forced to use the services of marketing intermediaries.

Which of the following is a benefit of family branding?

_____ is the ultimate degree in brand loyalty,in which the consumer will accept no substitute for a preferred brand.

Technological changes can compress the life cycle of products.

Exclusive distribution is well suited for ________.

Which of the following is a specialty product?

The tires built by Michelin that appear on Formula 1 race cars are classified as ________.

Wholesalers are classified on the basis of their ownership.

Lands' End and other catalog retailers are classified as non-store,direct sellers of goods.

An example of supply items would be ________.

Coca-Cola,Nike,Google,and American Express are examples of _____.

_________ are the distribution channel that sells primarily to retailers,other wholesalers,or business users.

Coke,Diet Coke,Cherry Coke,Coke Zero,and Coke with Lime constitute Coca Cola's ________ of soft drinks.

Describe how services differ from goods.

Trademark protection extends to pictorial designs and slogans.

When Subway uses selective stores around the country to introduce a new food item,the food item is in the growth stage of its product life cycle.

Newspapers and magazines use which approach to distribution intensity?

Where does the supply chain end?

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: The Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 12: Product and Distribution Strategies

Compare the classification of consumer goods and services to business goods and services.

Because test marketing can be very expensive,most firms should use it only if the new product is either expensive or innovative.

Because of their size,start-up manufacturers are almost always forced to use the services of marketing intermediaries.

Which of the following is a benefit of family branding?

_____ is the ultimate degree in brand loyalty,in which the consumer will accept no substitute for a preferred brand.

Technological changes can compress the life cycle of products.

Exclusive distribution is well suited for ________.

Which of the following is a specialty product?

The tires built by Michelin that appear on Formula 1 race cars are classified as ________.

Wholesalers are classified on the basis of their ownership.

Lands' End and other catalog retailers are classified as non-store,direct sellers of goods.

An example of supply items would be ________.

Coca-Cola,Nike,Google,and American Express are examples of _____.

_________ are the distribution channel that sells primarily to retailers,other wholesalers,or business users.

Coke,Diet Coke,Cherry Coke,Coke Zero,and Coke with Lime constitute Coca Cola's ________ of soft drinks.

Describe how services differ from goods.

Trademark protection extends to pictorial designs and slogans.

When Subway uses selective stores around the country to introduce a new food item,the food item is in the growth stage of its product life cycle.

Newspapers and magazines use which approach to distribution intensity?

Where does the supply chain end?

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: The Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters