Question 1

A consumer who is at the stage of brand insistence will buy a competing brand only if his or her preferred brand is unavailable.

Accepted Answer

A) True 
 B)False  False

Question 2

The combination of industry saturation and intense competition indicates that a product has reached the ________ stage of its product life cycle.

Accepted Answer

A)  early 
B)  decline 
C)  maturity 
D)  growth 
A)  early 
B)  decline 
C)  maturity 
D)  growth C

Question 3

During the maturity stage,firms aggressively protect their market share and distinguish their products from those of competitors.

Accepted Answer

A) True 
 B)False  True

Question 4

Retailers such as Home Depot and Auto Zone are examples of marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is not a role of packaging and labelling?

Accepted Answer

A)  Control cost 
B)  Identify products and communicate usage 
C)  Protect the product from damage 
D)  Comply with government regulations 
A)  Control cost 
B)  Identify products and communicate usage 
C)  Protect the product from damage 
D)  Comply with government regulations

Question 6

Global brand names must be selected with care,because an acceptable name in one country may be unacceptable in another country.

Accepted Answer

A) True 
 B)False

Question 7

Fax machines are classified as which of the following?

Accepted Answer

A)  Specialty products 
B)  Capital items 
C)  Accessory equipment 
D)  Shopping products 
A)  Specialty products 
B)  Capital items 
C)  Accessory equipment 
D)  Shopping products

Question 8

A new refrigerator falls into which of the following classifications of goods?

Accepted Answer

A)  Specialty products 
B)  Accessory equipment 
C)  Shopping products 
D)  Convenience products 
A)  Specialty products 
B)  Accessory equipment 
C)  Shopping products 
D)  Convenience products

Question 9

Maria owns a store that prepares gourmet chocolates,which are hand-made and sold on the premises.What type of product is Maria selling?

Accepted Answer

A)  Convenience 
B)  Shopping 
C)  Specialty 
D)  Accessory 
A)  Convenience 
B)  Shopping 
C)  Specialty 
D)  Accessory

Question 10

Vending machines are an example of ________.

Accepted Answer

A)  direct selling 
B)  direct-response retailing 
C)  automatic merchandising 
D)  indirect selling 
A)  direct selling 
B)  direct-response retailing 
C)  automatic merchandising 
D)  indirect selling

Question 11

Raoul's job is to make sure that his company's goods get from the warehouse to retailers in a timely fashion.Raoul's job involves the ________ function.

Accepted Answer

A)  production 
B)  distribution 
C)  management 
D)  finance 
A)  production 
B)  distribution 
C)  management 
D)  finance

Question 12

Some products can be highly profitable during the later stages of their life cycle because the initial development costs already have been recovered.

Accepted Answer

A) True 
 B)False

Question 13

________ is responsible for moving goods and services from producers to buyers.

Accepted Answer

A)  Production 
B)  Distribution 
C)  Marketing 
D)  Logistics 
A)  Production 
B)  Distribution 
C)  Marketing 
D)  Logistics

Question 14

Wholesalers are examples of marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 15

A building contractor is creating a southwestern-style restaurant in Calgary.Which method of transportation would be best for shipping ceramic tile from New Mexico to Alberta?

Accepted Answer

A)  Truck 
B)  Air 
C)  Railroad 
D)  Water 
A)  Truck 
B)  Air 
C)  Railroad 
D)  Water

Question 16

Which of the following is inconsistent with a product in its decline stage?

Accepted Answer

A)  Producers are beginning to leave the industry. 
B)  Prices begin to decline sharply. 
C)  Few changes occur in the product features. 
D)  Promotion activities are kept to a minimum. 
A)  Producers are beginning to leave the industry. 
B)  Prices begin to decline sharply. 
C)  Few changes occur in the product features. 
D)  Promotion activities are kept to a minimum.

Question 17

Which classification of business goods is usually consumed over a long period and usually involves large sums of money?

Accepted Answer

A)  Convenience items 
B)  Capital items 
C)  Installations 
D)  Expense items 
A)  Convenience items 
B)  Capital items 
C)  Installations 
D)  Expense items

Question 18

Physical distribution is the movement of products from producer to user.

Accepted Answer

A) True 
 B)False

Question 19

If a company's target market is small and buyers are concentrated in a specific geographical area,which distribution channel would be most effective?

Accepted Answer

A)  Direct channel 
B)  Use of multiple market intermediaries 
C)  Long distribution channel 
D)  Producer to wholesaler to retailer to consumer 
A)  Direct channel 
B)  Use of multiple market intermediaries 
C)  Long distribution channel 
D)  Producer to wholesaler to retailer to consumer

Question 20

Which of the following is NOT a benefit of marketing intermediaries?

Accepted Answer

A)  Marketing utility is created. 
B)  Services such as transporting merchandise to convenient locations are performed. 
C)  Costs of buying and selling are decreased. 
D)  Makers of a product can contact customers cost effectively. 
A)  Marketing utility is created. 
B)  Services such as transporting merchandise to convenient locations are performed. 
C)  Costs of buying and selling are decreased. 
D)  Makers of a product can contact customers cost effectively.

A consumer who is at the stage of brand insistence will buy a competing brand only if his or her preferred brand is unavailable.

The combination of industry saturation and intense competition indicates that a product has reached the ________ stage of its product life cycle.

During the maturity stage,firms aggressively protect their market share and distinguish their products from those of competitors.

Retailers such as Home Depot and Auto Zone are examples of marketing intermediaries.

Which of the following is not a role of packaging and labelling?

Global brand names must be selected with care,because an acceptable name in one country may be unacceptable in another country.

Fax machines are classified as which of the following?

A new refrigerator falls into which of the following classifications of goods?

Maria owns a store that prepares gourmet chocolates,which are hand-made and sold on the premises.What type of product is Maria selling?

Vending machines are an example of ________.

Raoul's job is to make sure that his company's goods get from the warehouse to retailers in a timely fashion.Raoul's job involves the ________ function.

Some products can be highly profitable during the later stages of their life cycle because the initial development costs already have been recovered.

________ is responsible for moving goods and services from producers to buyers.

Wholesalers are examples of marketing intermediaries.

A building contractor is creating a southwestern-style restaurant in Calgary.Which method of transportation would be best for shipping ceramic tile from New Mexico to Alberta?

Which of the following is inconsistent with a product in its decline stage?

Which classification of business goods is usually consumed over a long period and usually involves large sums of money?

Physical distribution is the movement of products from producer to user.

If a company's target market is small and buyers are concentrated in a specific geographical area,which distribution channel would be most effective?

Which of the following is NOT a benefit of marketing intermediaries?

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: The Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 12: Product and Distribution Strategies

A consumer who is at the stage of brand insistence will buy a competing brand only if his or her preferred brand is unavailable.

The combination of industry saturation and intense competition indicates that a product has reached the ________ stage of its product life cycle.

During the maturity stage,firms aggressively protect their market share and distinguish their products from those of competitors.

Retailers such as Home Depot and Auto Zone are examples of marketing intermediaries.

Which of the following is not a role of packaging and labelling?

Global brand names must be selected with care,because an acceptable name in one country may be unacceptable in another country.

Fax machines are classified as which of the following?

A new refrigerator falls into which of the following classifications of goods?

Maria owns a store that prepares gourmet chocolates,which are hand-made and sold on the premises.What type of product is Maria selling?

Vending machines are an example of ________.

Raoul's job is to make sure that his company's goods get from the warehouse to retailers in a timely fashion.Raoul's job involves the ________ function.

Some products can be highly profitable during the later stages of their life cycle because the initial development costs already have been recovered.

________ is responsible for moving goods and services from producers to buyers.

Wholesalers are examples of marketing intermediaries.

A building contractor is creating a southwestern-style restaurant in Calgary.Which method of transportation would be best for shipping ceramic tile from New Mexico to Alberta?

Which of the following is inconsistent with a product in its decline stage?

Which classification of business goods is usually consumed over a long period and usually involves large sums of money?

Physical distribution is the movement of products from producer to user.

If a company's target market is small and buyers are concentrated in a specific geographical area,which distribution channel would be most effective?

Which of the following is NOT a benefit of marketing intermediaries?

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: The Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters