Exam 15: Distributing Products

Athleisure, Inc. sells athletic gear by sending customers a catalog nine times a year. The company has no retail stores or website, but offers a toll-free order number that operates 24 hours a day, 365 days a year. Athleisure, Inc. sells using a technique known as

One way traditional retailers have maintained customers in the face of increasing competition from online sellers and other direct markers is to place more emphasis on providing ________ utility.

About 80 percent of all wholesalers are classified as merchant wholesalers.

Limited-function wholesalers that mainly serve small businesses by selling them a limited assortment of goods are known as

With the current emphasis on product development, pricing, branding, and promotion, the physical distribution of materials and goods is no longer a major concern of marketing.

An effective channel of distribution does more than simply ensure that goods are transported efficiently from producer to buyer.

Which of the following statements about marketing intermediaries is true?

The activities performed by most marketing intermediaries are not essential to the marketing process.

Any marketing method that directly links manufacturers or intermediaries with the ultimate consumer could be classified as

A category killer is an extremely successful product that kills the sales of other products in its category in a retail store.

The characteristic that all forms of direct marketing have in common is that they

Online retailing is selling goods and services to ultimate consumers online.

Specialty stores use a wide variety of products in one product category as their key competitive tool.

Seasonal goods are kept in storage warehouses.

Supply chain management not only deals with the movement of materials, parts, and finished goods, it also manages the return of goods and recycling of materials when appropriate.

Those organizations that assist in the movement of goods and services from producer to industrial and consumer users are known as

Water transportation has declined to the point where it now accounts for a very small part of transporting goods.

________ involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit.

________ warehouses are used to gather and redistribute products.

As she works in the marketing department of a major manufacturing firm, Cassidy spends most of her time trying to coordinate the movement of materials, parts, finished goods, and information through all of the organizations involved in the distribution process. These activities suggest that Cassidy's job responsibilities focus on supply chain management.