Question 1

Pipelines are used primarily to transport

Accepted Answer

A)  coal slurry. 
B)  hazardous wastes. 
C)  ammonia and acids. 
D)  water, petroleum, and petroleum products. 
A)  coal slurry. 
B)  hazardous wastes. 
C)  ammonia and acids. 
D)  water, petroleum, and petroleum products.

Question 2

A channel of distribution consists of the marketing intermediaries who join together to transport and store goods in their path from producers to consumers.

Accepted Answer

A) True 
 B)False

Question 3

The air freight industry is starting to focus on global distribution.

Accepted Answer

A) True 
 B)False

Question 4

One way that marketers can provide utility is by making sure the good is available at a location that is convenient for consumers.

Accepted Answer

A) True 
 B)False

Question 5

Taken together, all of the organizations that move goods from the sources of raw materials to ultimate consumers are known as a

Accepted Answer

A)  multifunction network. 
B)  supply chain. 
C)  critical distribution path. 
D)  marketing priority network. 
A)  multifunction network. 
B)  supply chain. 
C)  critical distribution path. 
D)  marketing priority network.

Question 6

Which type of wholesale organization would be most useful to a small manufacturer that has shipments that are too small to fill a truck or railcar?

Accepted Answer

A)  rack jobbers 
B)  cash-and-carry wholesalers 
C)  piggy-backers 
D)  freight forwarders 
A)  rack jobbers 
B)  cash-and-carry wholesalers 
C)  piggy-backers 
D)  freight forwarders

Question 7

One advantage of a franchise system of distribution is that it results in a consistent level of quality and service.

Accepted Answer

A) True 
 B)False

Question 8

A firm that wants to distribute its products as widely in a market as possible would use a(n) ________ distribution strategy.

Accepted Answer

A)  extensive 
B)  shotgun 
C)  universal 
D)  intensive 
A)  extensive 
B)  shotgun 
C)  universal 
D)  intensive

Question 9

Warehouse clubs compete with enhanced service to customers and seldom try to compete on price.

Accepted Answer

A) True 
 B)False

Question 10

Marketing intermediaries must charge a price for the functions they perform. Thus, a surefire way to reduce distribution costs is to eliminate marketing intermediaries from the channel of distribution.

Accepted Answer

A) True 
 B)False

Question 11

Inbound logistics is concerned with the flow of finished products from the manufacturer to the final consumer.

Accepted Answer

A) True 
 B)False

Question 12

Once the final customer has taken title to a good, marketing intermediaries no longer are involved in providing utility to the customer.

Accepted Answer

A) True 
 B)False

Question 13

According to the Connecting Through Social Media box, McDonalds's team of social media professionals used to field constant complaints about the lack of breakfast options on the all-day menu. Upon hearing of the large demand for all-day breakfast, McDonald changed its menu and added to its ________ utility.

Accepted Answer

A)  time 
B)  possession 
C)  form 
D)  information 
A)  time 
B)  possession 
C)  form 
D)  information

Question 14

Firms that rely on online retailing are almost guaranteed success because they give companies easy access to literally millions of consumers all over the world.

Accepted Answer

A) True 
 B)False

Question 15

In administered distribution systems, retailers

Accepted Answer

A)  are reluctant to cooperate because they must perform many marketing functions for an uncertain payment. 
B)  receive a great deal of marketing help from producers. 
C)  are really subsidiaries of a manufacturer. 
D)  sign a contract agreeing to cooperate with wholesalers in the channel of distribution. 
A)  are reluctant to cooperate because they must perform many marketing functions for an uncertain payment. 
B)  receive a great deal of marketing help from producers. 
C)  are really subsidiaries of a manufacturer. 
D)  sign a contract agreeing to cooperate with wholesalers in the channel of distribution.

Question 16

The City Dispatch, a daily newspaper serving a city with a population of just over 200,000, is placed in vending machines throughout the city and surrounding suburbs. City Dispatch is also sold at most of the local supermarkets, convenience stores, bookstores, and pharmacies. The City Dispatch uses an intensive distribution strategy.

Accepted Answer

A) True 
 B)False

Question 17

Railroads are an energy-efficient mode of transporting many types of goods.

Accepted Answer

A) True 
 B)False

Question 18

Groceries and More sells a wide range of foods and household supplies within a suburb of a large city. The store frequently advertises that its prices are much lower than the prices charged by larger supermarket chains in the area. This low-price approach means that Groceries and More is a classic example of a merchant wholesaler.

Accepted Answer

A) True 
 B)False

Question 19

A ________ is a marketing intermediary that sells products to other organizations.

Accepted Answer

A)  wholesaler 
B)  retailer 
C)  disintermediary 
D)  jobber 
A)  wholesaler 
B)  retailer 
C)  disintermediary 
D)  jobber

Question 20

Logistics is concerned

Accepted Answer

A)  with flows of materials, finished products, and information. 
B)  only with the flow of information, not the flow of materials and products. 
C)  with the flow of materials to the manufacturer and with the flow of finished products to the consumer, but not with the flow of information. 
D)  only with the flow of finished goods from the producer to the final consumer. 
A)  with flows of materials, finished products, and information. 
B)  only with the flow of information, not the flow of materials and products. 
C)  with the flow of materials to the manufacturer and with the flow of finished products to the consumer, but not with the flow of information. 
D)  only with the flow of finished goods from the producer to the final consumer.

Exam 15: Distributing Products

Pipelines are used primarily to transport

A channel of distribution consists of the marketing intermediaries who join together to transport and store goods in their path from producers to consumers.

The air freight industry is starting to focus on global distribution.

One way that marketers can provide utility is by making sure the good is available at a location that is convenient for consumers.

Taken together, all of the organizations that move goods from the sources of raw materials to ultimate consumers are known as a

Which type of wholesale organization would be most useful to a small manufacturer that has shipments that are too small to fill a truck or railcar?

One advantage of a franchise system of distribution is that it results in a consistent level of quality and service.

A firm that wants to distribute its products as widely in a market as possible would use a(n) ________ distribution strategy.

Warehouse clubs compete with enhanced service to customers and seldom try to compete on price.

Marketing intermediaries must charge a price for the functions they perform. Thus, a surefire way to reduce distribution costs is to eliminate marketing intermediaries from the channel of distribution.

Inbound logistics is concerned with the flow of finished products from the manufacturer to the final consumer.

Once the final customer has taken title to a good, marketing intermediaries no longer are involved in providing utility to the customer.

Firms that rely on online retailing are almost guaranteed success because they give companies easy access to literally millions of consumers all over the world.

In administered distribution systems, retailers

Railroads are an energy-efficient mode of transporting many types of goods.

A ________ is a marketing intermediary that sells products to other organizations.

Logistics is concerned

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding Economics and How It Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Structuring Organizations for Todays Challenges

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Employeemanagement Issues

Marketing: Helping Buyers Buy

Developing and Pricing Goods and Services

Using Effective Promotions

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money, Financial Institutions, and the Federal Reserve

Appendix: Working Within the Legal Environment

Appendix: Using Technology to Manage Information

Appendix: Managing Risk

Appendix: Managing Personal Finances

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