Question 1

Marketing intermediaries

Accepted Answer

A)  are unlikely to survive in a competitive global economy. 
B)  have survived because they can often perform marketing functions faster and at lower cost than producers. 
C)  create value, but this value is seldom great enough to justify the added cost they charge for their services. 
D)  tend to increase the number of exchange relationships producers and consumers must deal with in order to buy and sell goods. 
A)  are unlikely to survive in a competitive global economy. 
B)  have survived because they can often perform marketing functions faster and at lower cost than producers. 
C)  create value, but this value is seldom great enough to justify the added cost they charge for their services. 
D)  tend to increase the number of exchange relationships producers and consumers must deal with in order to buy and sell goods.

Question 2

Diamond Motor Car Company produces some of the most luxurious and expensive cars in the world. Typically, only a single dealership is authorized to sell its cars in certain major cities. In less populous areas, Diamond authorizes a single dealer for an entire state or region. The manufacturer of Diamond automobiles is using a(n) ________ distribution strategy for its product.

Accepted Answer

A)  intensive 
B)  primary 
C)  extrinsic 
D)  exclusive 
A)  intensive 
B)  primary 
C)  extrinsic 
D)  exclusive

Question 3

________ utility is usually provided by producers rather than marketers.

Accepted Answer

A)  Possession 
B)  Time 
C)  Place 
D)  Form 
A)  Possession 
B)  Time 
C)  Place 
D)  Form

Question 4

In the battle between online and traditional brick-and-mortar retailers, the online retailers seem to have all of the advantages needed to emerge as the clear winners.

Accepted Answer

A) True 
 B)False

Question 5

Some manufacturers sell directly to consumers or businesses rather than relying on marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 6

Services that specialize in intermodal shipping are known as intermodal marketing companies.

Accepted Answer

A) True 
 B)False

Question 7

When marketing intermediaries perform the steps necessary to transfer ownership from one party to another, they are providing ________ utility.

Accepted Answer

A)  marginal 
B)  title 
C)  possession 
D)  registration 
A)  marginal 
B)  title 
C)  possession 
D)  registration

Question 8

The Knot is an online company that helps people with the complex task of planning a wedding. Multiple vendors are recommended for things like flowers, caterers, wedding gowns, and more. Through The Knot, a couple can establish a website that acts as a registry. Once the couple is married, the website directs them to another site having to do with beginning married life. What type of utility or utilities is this site providing to its users?

Accepted Answer

A)  form and service 
B)  service and time 
C)  service and information 
D)  form and information 
A)  form and service 
B)  service and time 
C)  service and information 
D)  form and information

Question 9

Because supply chains are so complex, firms have found it difficult to outsource supply chain management.

Accepted Answer

A) True 
 B)False

Question 10

Charmers is a small manufacturer of charm bracelets that include watches as well as other keepsake items. Rarely are Charmers' shipments large enough to be transported cost-efficiently by filling an entire truck or railcar. The company could benefit by relying on a freight forwarder to help it distribute its goods.

Accepted Answer

A) True 
 B)False

Question 11

Edwin, an employee at an auto assembly plant for a U.S. auto manufacturer, manages a group of employees who measure the quality of parts that arrive on rail cars from Mexico and other countries. As a receiver of auto parts from other suppliers, Edwin works in

Accepted Answer

A)  third-party logistics. 
B)  supply chain management. 
C)  a corporate distribution system. 
D)  direct mail operations. 
A)  third-party logistics. 
B)  supply chain management. 
C)  a corporate distribution system. 
D)  direct mail operations.

Question 12

Suppose that nine bakeries each tried to sell their products directly to eight supermarkets. The total number of exchange relationships that would be established is

Accepted Answer

A)  22. 
B)  56. 
C)  72. 
D)  96. 
A)  22. 
B)  56. 
C)  72. 
D)  96.

Question 13

Marketers provide a total of four types of utility: primary, secondary, marginal, and total.

Accepted Answer

A) True 
 B)False

Question 14

Marketing intermediaries can provide ________ utility by offering customers affordable credit, free delivery, and product guarantees.

Accepted Answer

A)  possession 
B)  information 
C)  form 
D)  promotion 
A)  possession 
B)  information 
C)  form 
D)  promotion

Question 15

Selena owns and operates a Global Goods grocery store. Although her store is independently owned and operated, she has signed an agreement with over seventy stores in the Midwest to use a common name, participate in chain promotions, and cooperate with other stores in the chain. What is Selena's store a part of?

Accepted Answer

A)  administered chain 
B)  wholesaler-sponsored chain 
C)  corporate distribution system 
D)  horizontal distribution chain 
A)  administered chain 
B)  wholesaler-sponsored chain 
C)  corporate distribution system 
D)  horizontal distribution chain

Question 16

Compared to railroads and trucks, the biggest advantage offered by air transport is that it is

Accepted Answer

A)  faster. 
B)  more dependable. 
C)  lower in cost. 
D)  able to reach more destinations. 
A)  faster. 
B)  more dependable. 
C)  lower in cost. 
D)  able to reach more destinations.

Question 17

Which of the following statements about channels of distribution is most accurate?

Accepted Answer

A)  Channels of distribution always begin with a manufacturer and end with consumers, and always have one or more marketing intermediaries in between. 
B)  Channels of distribution always include retailers, but they may or may not also include wholesalers. 
C)  The fewer the marketing intermediaries in a channel of distribution, the more efficient the channel is likely to be. 
D)  Some channels of distribution include marketing intermediaries, while in others a manufacturer sells directly to the final consumer. 
A)  Channels of distribution always begin with a manufacturer and end with consumers, and always have one or more marketing intermediaries in between. 
B)  Channels of distribution always include retailers, but they may or may not also include wholesalers. 
C)  The fewer the marketing intermediaries in a channel of distribution, the more efficient the channel is likely to be. 
D)  Some channels of distribution include marketing intermediaries, while in others a manufacturer sells directly to the final consumer.

Question 18

Though vending machines can sell just about anything, they are most often used to sell

Accepted Answer

A)  shopping goods. 
B)  convenience goods. 
C)  specialty goods. 
D)  inferior goods. 
A)  shopping goods. 
B)  convenience goods. 
C)  specialty goods. 
D)  inferior goods.

Question 19

Which of the following statements about service utility is most accurate? Service utility is

Accepted Answer

A)  becoming less important to retailers in this age of self-service marketing. 
B)  the one type of utility that online firms provide more efficiently than traditional retailers. 
C)  more likely to be provided by wholesalers than by retailers. 
D)  becoming crucial to traditional retailers as they try to prevent their customers from defecting to firms using direct marketing. 
A)  becoming less important to retailers in this age of self-service marketing. 
B)  the one type of utility that online firms provide more efficiently than traditional retailers. 
C)  more likely to be provided by wholesalers than by retailers. 
D)  becoming crucial to traditional retailers as they try to prevent their customers from defecting to firms using direct marketing.

Question 20

Ariel stocks several local supermarkets and discount stores with Shimmer Cosmetics. At the stores, she sets up displays of products carrying the Shimmer brand name, and sells the goods on consignment, sharing any profits on the sales with the retailer. What is Ariel?

Accepted Answer

A)  cash-and-carry wholesaler 
B)  truck jobber 
C)  broker 
D)  rack jobber 
A)  cash-and-carry wholesaler 
B)  truck jobber 
C)  broker 
D)  rack jobber

Marketing intermediaries

________ utility is usually provided by producers rather than marketers.

In the battle between online and traditional brick-and-mortar retailers, the online retailers seem to have all of the advantages needed to emerge as the clear winners.

Some manufacturers sell directly to consumers or businesses rather than relying on marketing intermediaries.

Services that specialize in intermodal shipping are known as intermodal marketing companies.

When marketing intermediaries perform the steps necessary to transfer ownership from one party to another, they are providing ________ utility.

Because supply chains are so complex, firms have found it difficult to outsource supply chain management.

Edwin, an employee at an auto assembly plant for a U.S. auto manufacturer, manages a group of employees who measure the quality of parts that arrive on rail cars from Mexico and other countries. As a receiver of auto parts from other suppliers, Edwin works in

Suppose that nine bakeries each tried to sell their products directly to eight supermarkets. The total number of exchange relationships that would be established is

Marketers provide a total of four types of utility: primary, secondary, marginal, and total.

Marketing intermediaries can provide ________ utility by offering customers affordable credit, free delivery, and product guarantees.

Compared to railroads and trucks, the biggest advantage offered by air transport is that it is

Which of the following statements about channels of distribution is most accurate?

Though vending machines can sell just about anything, they are most often used to sell

Which of the following statements about service utility is most accurate? Service utility is

Ariel stocks several local supermarkets and discount stores with Shimmer Cosmetics. At the stores, she sets up displays of products carrying the Shimmer brand name, and sells the goods on consignment, sharing any profits on the sales with the retailer. What is Ariel?

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding Economics and How It Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Structuring Organizations for Todays Challenges

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Employeemanagement Issues

Marketing: Helping Buyers Buy

Developing and Pricing Goods and Services

Using Effective Promotions

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money, Financial Institutions, and the Federal Reserve

Appendix: Working Within the Legal Environment

Appendix: Using Technology to Manage Information

Appendix: Managing Risk

Appendix: Managing Personal Finances

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Exam 15: Distributing Products

Marketing intermediaries

________ utility is usually provided by producers rather than marketers.

In the battle between online and traditional brick-and-mortar retailers, the online retailers seem to have all of the advantages needed to emerge as the clear winners.

Some manufacturers sell directly to consumers or businesses rather than relying on marketing intermediaries.

Services that specialize in intermodal shipping are known as intermodal marketing companies.

When marketing intermediaries perform the steps necessary to transfer ownership from one party to another, they are providing ________ utility.

Because supply chains are so complex, firms have found it difficult to outsource supply chain management.

Edwin, an employee at an auto assembly plant for a U.S. auto manufacturer, manages a group of employees who measure the quality of parts that arrive on rail cars from Mexico and other countries. As a receiver of auto parts from other suppliers, Edwin works in

Suppose that nine bakeries each tried to sell their products directly to eight supermarkets. The total number of exchange relationships that would be established is

Marketers provide a total of four types of utility: primary, secondary, marginal, and total.

Marketing intermediaries can provide ________ utility by offering customers affordable credit, free delivery, and product guarantees.

Compared to railroads and trucks, the biggest advantage offered by air transport is that it is

Which of the following statements about channels of distribution is most accurate?

Though vending machines can sell just about anything, they are most often used to sell

Which of the following statements about service utility is most accurate? Service utility is

Ariel stocks several local supermarkets and discount stores with Shimmer Cosmetics. At the stores, she sets up displays of products carrying the Shimmer brand name, and sells the goods on consignment, sharing any profits on the sales with the retailer. What is Ariel?

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding Economics and How It Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Structuring Organizations for Todays Challenges

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Employeemanagement Issues

Marketing: Helping Buyers Buy

Developing and Pricing Goods and Services

Using Effective Promotions

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money, Financial Institutions, and the Federal Reserve

Appendix: Working Within the Legal Environment

Appendix: Using Technology to Manage Information

Appendix: Managing Risk

Appendix: Managing Personal Finances

Filters