Question 1

The nutrition label on a package is an example of persuasive labeling.

Accepted Answer

A) True 
 B)False

Question 2

Universal product codes (UPC)can perform all of the following functions EXCEPT:

Accepted Answer

A)  allow scanners to match codes with brand names,package sizes,and prices 
B)  print product and price information on cash register tapes 
C)  assist retailers in preparing records of customer purchases 
D)  allow retailers to accurately track sales and control inventories 
E)  provide the detailed nutritional information required by the FDA 
A)  allow scanners to match codes with brand names,package sizes,and prices 
B)  print product and price information on cash register tapes 
C)  assist retailers in preparing records of customer purchases 
D)  allow retailers to accurately track sales and control inventories 
E)  provide the detailed nutritional information required by the FDA

Question 3

Well-known retailer Lands' End offers a written satisfaction guarantee on all merchandise it sells.In other words,Lands' End gives its customers a(n)_____ warranty.

Accepted Answer

A)  implied 
B)  descriptive 
C)  limited 
D)  full 
E)  express 
A)  implied 
B)  descriptive 
C)  limited 
D)  full 
E)  express

Question 4

A small chain of supermarkets in the western United States sells only manufacturers' brands.Which of the following is one of the arguments you could have used to dissuade the supermarket chain owner from selling only manufacturers' brands?

Accepted Answer

A)  A well-known manufacturers' brand will not enhance the chain's image. 
B)  Manufacturers rarely spend money advertising the brand name to consumers. 
C)  Manufacturers can decide to drop a brand or reseller at any time. 
D)  Manufacturers force the chain to carry a large in-store inventory. 
E)  Relying on the manufacturer or wholesaler to deliver a national brand quickly is optimistic at best. 
A)  A well-known manufacturers' brand will not enhance the chain's image. 
B)  Manufacturers rarely spend money advertising the brand name to consumers. 
C)  Manufacturers can decide to drop a brand or reseller at any time. 
D)  Manufacturers force the chain to carry a large in-store inventory. 
E)  Relying on the manufacturer or wholesaler to deliver a national brand quickly is optimistic at best.

Question 5

Which type of product modification changes a product's versatility,effectiveness,convenience,or safety?

Accepted Answer

A)  Quality 
B)  Planned 
C)  Functional 
D)  Style 
E)  Use 
A)  Quality 
B)  Planned 
C)  Functional 
D)  Style 
E)  Use

Question 6

Distinguish between manufacturer's brands and private brands.From the reseller's perspective,what are they key advantages of carrying each type of brand?

Accepted Answer

A manufacturer's brand (also sometimes c

Question 7

Recently Apple updated its iPod Touch product,expanding its storage from 8 GB to 32 GB.Enlarging the iPod Touch's storage capacity is an example of a:

Accepted Answer

A)  product modification 
B)  brand mix extension 
C)  product diversification 
D)  brand repositioning 
E)  demographic modification 
A)  product modification 
B)  brand mix extension 
C)  product diversification 
D)  brand repositioning 
E)  demographic modification

Question 8

Sebastian got a haircut this afternoon.His haircut cannot be called a product,however,because it is a service,not a tangible good.

Accepted Answer

A) True 
 B)False

Question 9

The _____ is the starting point in creating a marketing mix.

Accepted Answer

A)  price 
B)  product 
C)  distribution channel 
D)  promotional media 
E)  production line 
A)  price 
B)  product 
C)  distribution channel 
D)  promotional media 
E)  production line

Question 10

When consumers think of Nestlé,they probably think of chocolate.Historically,though,Nestlé's confectionary business is its weakest area.Based in Switzerland,it is the world's Nestlé
largest food company,with a brand arsenal of Nescafe,Jenny Craig,Perrier,Purina,and PowerBar,just to name a few of its 30 product lines.Nestlé is hoping to become the "world's leading health,nutrition,and wellness firm" by spending billions of dollars on research and development of functional foods--foods that have pharmaceutical-like capabilities to enhance energy and heart,bone,gut,and other health.Nestlé wants consumers to see chocolate as a pharmaceutical product rather than just a treat.Part of this new focus includes streamlining their product mix by selling underperforming items or lines that do not fit its new direction.Critics claim this new focus could hurt the company's existing brands if the new products fail.Additionally,it may be an uphill battle convincing consumers that a company known for indulgence is now a wellness company.
-Refer to Nestlé.Some of Nestlé's products include bottled water,candy,and coffee,which would be classified as what type of consumer products?

Accepted Answer

A)  heterogeneous shopping products 
B)  homogeneous shopping products 
C)  convenience products 
D)  specialty products 
E)  unsought products 
A)  heterogeneous shopping products 
B)  homogeneous shopping products 
C)  convenience products 
D)  specialty products 
E)  unsought products

Question 11

Which type of product modification is an aesthetic product change?

Accepted Answer

A)  Functional 
B)  Quality 
C)  Repositioning 
D)  Style 
E)  Planned 
A)  Functional 
B)  Quality 
C)  Repositioning 
D)  Style 
E)  Planned

Question 12

Labels that contain standard promotional claims like "new," "improved," and "super" are examples of _____ labels.

Accepted Answer

A)  descriptive 
B)  functional 
C)  repositioning 
D)  informational 
E)  persuasive 
A)  descriptive 
B)  functional 
C)  repositioning 
D)  informational 
E)  persuasive

Question 13

Campbell's
Most people recognize Campbell's as a brand of soup,but Campbell's also manufactures Pace Picante Sauce,Pepperidge Farms products,Prego Sauce,Swanson Broth,and V8 juice.Campbell's International division offers more than 20 brands of soups,sauces,beverages,and baked snacks in the Asia Pacific region,Greater Europe and Latin America.Products such as Arnott's biscuits and crackers and Bià Band soups are well known overseas.Campbell's products are sold in more than 120 countries.
-Refer to Campbell's.The soups,juices,broths,sauces,and baked goods sold by Campbell's compose the company's product mix:

Accepted Answer

A)  depth 
B)  length 
C)  width 
D)  reliability 
E)  consistency 
A)  depth 
B)  length 
C)  width 
D)  reliability 
E)  consistency

Question 14

Because there is not much difference between different brands of milk,milk would be classified as a homogeneous product.

Accepted Answer

A) True 
 B)False

Question 15

Statements on Kashi cereals and breakfast bars stating that the they have no artificial colors,flavors,or preservatives would most likely be an example of _____ labeling.

Accepted Answer

A)  primary 
B)  required 
C)  informational 
D)  functional 
E)  environmental 
A)  primary 
B)  required 
C)  informational 
D)  functional 
E)  environmental

Question 16

All of the following are examples of products EXCEPT:

Accepted Answer

A)  carton of milk 
B)  contact lenses 
C)  haircut 
D)  pair of shoes 
E)  All of the above are products. 
A)  carton of milk 
B)  contact lenses 
C)  haircut 
D)  pair of shoes 
E)  All of the above are products.

Question 17

Jennifer purchased Cascade 2in1 ActionPacs for her dishwasher.The packaging said the product combines the scrubbing power of Cascade with the grease fighting power of Dawn dishwashing detergent.What type of cobranding does this product represent?

Accepted Answer

A)  Cooperative 
B)  Complementary 
C)  Piggyback 
D)  Ingredient 
E)  Synergistic 
A)  Cooperative 
B)  Complementary 
C)  Piggyback 
D)  Ingredient 
E)  Synergistic

Question 18

When a company markets several different products under the same brand name,it is referred to as a(n)_____ brand.

Accepted Answer

A)  family 
B)  generic 
C)  bargain 
D)  dealer 
E)  umbrella 
A)  family 
B)  generic 
C)  bargain 
D)  dealer 
E)  umbrella

Question 19

Bang & Olufsen make some of the best sound systems in the world.After years of development,Bang & Olufsen recently released its new BeoLab 5 speakers.For audiophiles who demand the best in audio equipment,the $19,950 Bang & Olufsen BeoLab 5 speakers represent an example of a(n)_____ product.

Accepted Answer

A)  heterogeneous shopping 
B)  specialty 
C)  homogeneous shopping 
D)  convenience 
E)  exclusive 
A)  heterogeneous shopping 
B)  specialty 
C)  homogeneous shopping 
D)  convenience 
E)  exclusive

Question 20

Retailers love national brands because overhead is low and there are no marketing costs,and they bring higher margins than private brands.

Accepted Answer

A) True 
 B)False

The nutrition label on a package is an example of persuasive labeling.

Universal product codes (UPC)can perform all of the following functions EXCEPT:

Well-known retailer Lands' End offers a written satisfaction guarantee on all merchandise it sells.In other words,Lands' End gives its customers a(n)_____ warranty.

A small chain of supermarkets in the western United States sells only manufacturers' brands.Which of the following is one of the arguments you could have used to dissuade the supermarket chain owner from selling only manufacturers' brands?

Which type of product modification changes a product's versatility,effectiveness,convenience,or safety?

Distinguish between manufacturer's brands and private brands.From the reseller's perspective,what are they key advantages of carrying each type of brand?

Recently Apple updated its iPod Touch product,expanding its storage from 8 GB to 32 GB.Enlarging the iPod Touch's storage capacity is an example of a:

Sebastian got a haircut this afternoon.His haircut cannot be called a product,however,because it is a service,not a tangible good.

The _____ is the starting point in creating a marketing mix.

Which type of product modification is an aesthetic product change?

Labels that contain standard promotional claims like "new," "improved," and "super" are examples of _____ labels.

Because there is not much difference between different brands of milk,milk would be classified as a homogeneous product.

Statements on Kashi cereals and breakfast bars stating that the they have no artificial colors,flavors,or preservatives would most likely be an example of _____ labeling.

All of the following are examples of products EXCEPT:

Jennifer purchased Cascade 2in1 ActionPacs for her dishwasher.The packaging said the product combines the scrubbing power of Cascade with the grease fighting power of Dawn dishwashing detergent.What type of cobranding does this product represent?

When a company markets several different products under the same brand name,it is referred to as a(n)_____ brand.

Bang & Olufsen make some of the best sound systems in the world.After years of development,Bang & Olufsen recently released its new BeoLab 5 speakers.For audiophiles who demand the best in audio equipment,the $19,950 Bang & Olufsen BeoLab 5 speakers represent an example of a(n)_____ product.

Retailers love national brands because overhead is low and there are no marketing costs,and they bring higher margins than private brands.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters

Exam 10: Product Decisions

The nutrition label on a package is an example of persuasive labeling.

Universal product codes (UPC)can perform all of the following functions EXCEPT:

Well-known retailer Lands' End offers a written satisfaction guarantee on all merchandise it sells.In other words,Lands' End gives its customers a(n)_____ warranty.

A small chain of supermarkets in the western United States sells only manufacturers' brands.Which of the following is one of the arguments you could have used to dissuade the supermarket chain owner from selling only manufacturers' brands?

Which type of product modification changes a product's versatility,effectiveness,convenience,or safety?

Distinguish between manufacturer's brands and private brands.From the reseller's perspective,what are they key advantages of carrying each type of brand?

Recently Apple updated its iPod Touch product,expanding its storage from 8 GB to 32 GB.Enlarging the iPod Touch's storage capacity is an example of a:

Sebastian got a haircut this afternoon.His haircut cannot be called a product,however,because it is a service,not a tangible good.

The _____ is the starting point in creating a marketing mix.

Which type of product modification is an aesthetic product change?

Labels that contain standard promotional claims like "new," "improved," and "super" are examples of _____ labels.

Because there is not much difference between different brands of milk,milk would be classified as a homogeneous product.

Statements on Kashi cereals and breakfast bars stating that the they have no artificial colors,flavors,or preservatives would most likely be an example of _____ labeling.

All of the following are examples of products EXCEPT:

Jennifer purchased Cascade 2in1 ActionPacs for her dishwasher.The packaging said the product combines the scrubbing power of Cascade with the grease fighting power of Dawn dishwashing detergent.What type of cobranding does this product represent?

When a company markets several different products under the same brand name,it is referred to as a(n)_____ brand.

Bang & Olufsen make some of the best sound systems in the world.After years of development,Bang & Olufsen recently released its new BeoLab 5 speakers.For audiophiles who demand the best in audio equipment,the $19,950 Bang & Olufsen BeoLab 5 speakers represent an example of a(n)_____ product.

Retailers love national brands because overhead is low and there are no marketing costs,and they bring higher margins than private brands.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters