Question 1

Campbell's can talk about its soups being "Mm! Mm! Good!" and promote its entire line.This is an example of:

Accepted Answer

A)  macroeconomics 
B)  package uniformity 
C)  advertising economies 
D)  guerilla marketing 
E)  economies of scale 
A)  macroeconomics 
B)  package uniformity 
C)  advertising economies 
D)  guerilla marketing 
E)  economies of scale

Question 2

A Boston diamond distributor has developed the first branded diamond called Hearts on Fire to help smaller retailers counter the volume jewelers' aggressive price discounting.This move is meant to:

Accepted Answer

A)  take away trademark rights 
B)  build product identity and customer loyalty 
C)  create a catchy phrase to promote diamonds 
D)  combat the quality appeal of generic products 
E)  combat low-cost production of generic brands 
A)  take away trademark rights 
B)  build product identity and customer loyalty 
C)  create a catchy phrase to promote diamonds 
D)  combat the quality appeal of generic products 
E)  combat low-cost production of generic brands

Question 3

Campbell's
Most people recognize Campbell's as a brand of soup,but Campbell's also manufactures Pace Picante Sauce,Pepperidge Farms products,Prego Sauce,Swanson Broth,and V8 juice.Campbell's International division offers more than 20 brands of soups,sauces,beverages,and baked snacks in the Asia Pacific region,Greater Europe and Latin America.Products such as Arnott's biscuits and crackers and Bià Band soups are well known overseas.Campbell's products are sold in more than 120 countries.
-Refer to Campbell's.All the products that Campbell's sells-both domestically and worldwide-is the company's product:

Accepted Answer

A)  item 
B)  depth 
C)  width 
D)  mix 
E)  marketing consistency 
A)  item 
B)  depth 
C)  width 
D)  mix 
E)  marketing consistency

Question 4

When Coca-Cola introduced Coke Zero,this was an example of a _____ strategy.

Accepted Answer

A)  repositioning 
B)  product line extension 
C)  cannibalization 
D)  disintermediation 
E)  demarketing 
A)  repositioning 
B)  product line extension 
C)  cannibalization 
D)  disintermediation 
E)  demarketing

Question 5

Cover Girl and Revlon are both recognized as leading manufacturers of cosmetics.Both companies have recently introduced cosmetics for the over-50 woman who does not have the same concerns as a 20-year-old.The introductions of these cosmetics are examples of the implementation of a _____ strategy.

Accepted Answer

A)  portfolio breadth expansion 
B)  product portfolio width adjustment 
C)  product item contraction 
D)  product line extension 
E)  repositioned marketing mix 
A)  portfolio breadth expansion 
B)  product portfolio width adjustment 
C)  product item contraction 
D)  product line extension 
E)  repositioned marketing mix

Question 6

An elementary school teacher purchased a ream of art paper,a box of crayons,and some modeling clay.The teacher intends to use these products in her classroom,so they would be classified as business products.

Accepted Answer

A) True 
 B)False

Question 7

A style modification is a(n):

Accepted Answer

A)  change in the product's durability or dependability 
B)  safety improvement 
C)  aesthetic product change 
D)  way to add convenience 
E)  improvement in product versatility and effectiveness 
A)  change in the product's durability or dependability 
B)  safety improvement 
C)  aesthetic product change 
D)  way to add convenience 
E)  improvement in product versatility and effectiveness

Question 8

Apple Computer Inc.recently dropped the "Computer" from their name to become Apple Inc.This was a part of the company's _____ away from simply being perceived a computer company.

Accepted Answer

A)  quality modification 
B)  aesthetic modification 
C)  demarketing 
D)  repositioning 
E)  functional extension 
A)  quality modification 
B)  aesthetic modification 
C)  demarketing 
D)  repositioning 
E)  functional extension

Question 9

Which of the following products is most likely to be considered an example of a heterogeneous shopping product?

Accepted Answer

A)  An apartment 
B)  Laundry detergent 
C)  A blender 
D)  A package of pens 
E)  Dog food 
A)  An apartment 
B)  Laundry detergent 
C)  A blender 
D)  A package of pens 
E)  Dog food

Question 10

Products can be classified as either business/industrial or consumer products.Explain what distinguishes business products from consumer products and why it is important to understand this distinction.

Accepted Answer

A product's classification depends on th

Question 11

Betty Crocker brand sells a Hershey's Ultimate Fudge cake mix that prominently features both the Betty Crocker and Hershey's names and logos on the box.This is an example of _____ cobranding.

Accepted Answer

A)  cooperative 
B)  ingredient 
C)  umbrella 
D)  complementary 
E)  family 
A)  cooperative 
B)  ingredient 
C)  umbrella 
D)  complementary 
E)  family

Question 12

A warranty does not confirm the quality or performance of a good or service.

Accepted Answer

A) True 
 B)False

Question 13

What is a universal product code (UPC)? How does the use of UPCs benefit retailers?

Accepted Answer

A universal product code-often called a

Question 14

Campbell's
Most people recognize Campbell's as a brand of soup,but Campbell's also manufactures Pace Picante Sauce,Pepperidge Farms products,Prego Sauce,Swanson Broth,and V8 juice.Campbell's International division offers more than 20 brands of soups,sauces,beverages,and baked snacks in the Asia Pacific region,Greater Europe and Latin America.Products such as Arnott's biscuits and crackers and Bià Band soups are well known overseas.Campbell's products are sold in more than 120 countries.
-Refer to Campbell's.Campbell's Creamy Chicken Soup could be called a:

Accepted Answer

A)  product mix 
B)  product item 
C)  product depth 
D)  product width 
E)  product consistency 
A)  product mix 
B)  product item 
C)  product depth 
D)  product width 
E)  product consistency

Question 15

Amy stopped by the grocery store to pick up a gallon of milk.As she was waiting to check out she noticed that People Magazine had an interesting cover story about Scarlett Johansson.As Amy is a huge fan Scarlett,she had to buy a copy.In this example,the People Magazine is an example of a(n)_____ product.

Accepted Answer

A)  specialty 
B)  convenience 
C)  business 
D)  shopping 
E)  unsought 
A)  specialty 
B)  convenience 
C)  business 
D)  shopping 
E)  unsought

Question 16

Mia's new raincoat contains a label that reads "Professional dry clean only." This is an example of a(n)_____label.

Accepted Answer

A)  data 
B)  union mandated 
C)  persuasive 
D)  informational 
E)  functional 
A)  data 
B)  union mandated 
C)  persuasive 
D)  informational 
E)  functional

Question 17

Changing one or more of a product's characteristics is called:

Accepted Answer

A)  product modification 
B)  product repositioning 
C)  product adjustment 
D)  planned obsolescence 
E)  product extension 
A)  product modification 
B)  product repositioning 
C)  product adjustment 
D)  planned obsolescence 
E)  product extension

Question 18

Which of the following is the best example of a convenience product?

Accepted Answer

A)  Concert tickets 
B)  Chewing gum 
C)  Jeans 
D)  Chemical for the swimming pool 
E)  A birthday present 
A)  Concert tickets 
B)  Chewing gum 
C)  Jeans 
D)  Chemical for the swimming pool 
E)  A birthday present

Question 19

Choice Homes,Inc. ,based in Texas,built its reputation by building high-quality new homes,often at prices less than "used" ones.Choice Homes used mass-purchasing power,innovative high-tech communications among employees to coordinate the building process,and other entrepreneurial strategies to hold costs down.Its homes are primarily targeted at first-time homeowners-to-be in an effort to get people out of apartments so they can experience the "American Dream" of home ownership for the same price as rent.Choice Homes later developed the "Choice Classic" brand name for higher-end homes targeted at wealthier dual-income couples.The Choice Classic name was designed to capitalize on the reputation of Choice Homes,especially for current Choice home owners who are ready to "move up" to a larger home.Recently,Choice Homes started a third line of homes called "Reflections," which are expensive,custom-designed homes located in exclusive,prestigious neighborhoods.
-Refer to Choice Homes,Inc.Choice Homes is considering the development of a new category of small homes designed to replace low-income housing in the inner city.This strategy represents a:

Accepted Answer

A)  quality modification 
B)  product line extension 
C)  style modification 
D)  product line contraction 
E)  functional modification 
A)  quality modification 
B)  product line extension 
C)  style modification 
D)  product line contraction 
E)  functional modification

Question 20

Rock-Tenn produces cardboard cartons to be used by companies in the food industry.Rock-Tenn is selling _____ products.

Accepted Answer

A)  specialty 
B)  consumer 
C)  business 
D)  convenience 
E)  unsought 
A)  specialty 
B)  consumer 
C)  business 
D)  convenience 
E)  unsought

Campbell's can talk about its soups being "Mm! Mm! Good!" and promote its entire line.This is an example of:

A Boston diamond distributor has developed the first branded diamond called Hearts on Fire to help smaller retailers counter the volume jewelers' aggressive price discounting.This move is meant to:

When Coca-Cola introduced Coke Zero,this was an example of a _____ strategy.

Cover Girl and Revlon are both recognized as leading manufacturers of cosmetics.Both companies have recently introduced cosmetics for the over-50 woman who does not have the same concerns as a 20-year-old.The introductions of these cosmetics are examples of the implementation of a _____ strategy.

An elementary school teacher purchased a ream of art paper,a box of crayons,and some modeling clay.The teacher intends to use these products in her classroom,so they would be classified as business products.

A style modification is a(n):

Apple Computer Inc.recently dropped the "Computer" from their name to become Apple Inc.This was a part of the company's _____ away from simply being perceived a computer company.

Which of the following products is most likely to be considered an example of a heterogeneous shopping product?

Products can be classified as either business/industrial or consumer products.Explain what distinguishes business products from consumer products and why it is important to understand this distinction.

Betty Crocker brand sells a Hershey's Ultimate Fudge cake mix that prominently features both the Betty Crocker and Hershey's names and logos on the box.This is an example of _____ cobranding.

A warranty does not confirm the quality or performance of a good or service.

What is a universal product code (UPC)? How does the use of UPCs benefit retailers?

Mia's new raincoat contains a label that reads "Professional dry clean only." This is an example of a(n)_____label.

Changing one or more of a product's characteristics is called:

Which of the following is the best example of a convenience product?

Rock-Tenn produces cardboard cartons to be used by companies in the food industry.Rock-Tenn is selling _____ products.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters

Exam 10: Product Decisions

Campbell's can talk about its soups being "Mm! Mm! Good!" and promote its entire line.This is an example of:

A Boston diamond distributor has developed the first branded diamond called Hearts on Fire to help smaller retailers counter the volume jewelers' aggressive price discounting.This move is meant to:

When Coca-Cola introduced Coke Zero,this was an example of a _____ strategy.

Cover Girl and Revlon are both recognized as leading manufacturers of cosmetics.Both companies have recently introduced cosmetics for the over-50 woman who does not have the same concerns as a 20-year-old.The introductions of these cosmetics are examples of the implementation of a _____ strategy.

An elementary school teacher purchased a ream of art paper,a box of crayons,and some modeling clay.The teacher intends to use these products in her classroom,so they would be classified as business products.

A style modification is a(n):

Apple Computer Inc.recently dropped the "Computer" from their name to become Apple Inc.This was a part of the company's _____ away from simply being perceived a computer company.

Which of the following products is most likely to be considered an example of a heterogeneous shopping product?

Products can be classified as either business/industrial or consumer products.Explain what distinguishes business products from consumer products and why it is important to understand this distinction.

Betty Crocker brand sells a Hershey's Ultimate Fudge cake mix that prominently features both the Betty Crocker and Hershey's names and logos on the box.This is an example of _____ cobranding.

A warranty does not confirm the quality or performance of a good or service.

What is a universal product code (UPC)? How does the use of UPCs benefit retailers?

Mia's new raincoat contains a label that reads "Professional dry clean only." This is an example of a(n)_____label.

Changing one or more of a product's characteristics is called:

Which of the following is the best example of a convenience product?

Rock-Tenn produces cardboard cartons to be used by companies in the food industry.Rock-Tenn is selling _____ products.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters