Question 1

Brand loyalty can:

Accepted Answer

A)  increase product diffusion 
B)  encourage competition 
C)  shorten the amount of time a product spends in the maturity stage 
D)  help ensure repeat sales 
E)  sell a bad product 
A)  increase product diffusion 
B)  encourage competition 
C)  shorten the amount of time a product spends in the maturity stage 
D)  help ensure repeat sales 
E)  sell a bad product

Question 2

Compare and contrast the three types of product modifications and give an example of how each could be implemented.

Accepted Answer

QUALITY MODIFICATIONS entail changing th

Question 3

Rexona,marketed by Unilever (a Dutch company),is the world's number-one deodorant brand.The brand is a leader in Europe,South America,Asia,Africa,and the Middle East.Rexona is an example of a:

Accepted Answer

A)  master brand 
B)  global brand 
C)  cannibalized brand 
D)  standard brand 
E)  family brand 
A)  master brand 
B)  global brand 
C)  cannibalized brand 
D)  standard brand 
E)  family brand

Question 4

Freda was proud of her shiny new iPhone.But she was disappointed when she began to notice scratches on its display surface.If Freda had of known about the clear static cling protective films that were available to protect the iPhone display from scratches,she could have avoided this annoying problem.For Freda,the protective films are a(n)_____ product.

Accepted Answer

A)  heterogeneous shopping 
B)  specialty 
C)  unsought 
D)  convenience 
E)  consumer 
A)  heterogeneous shopping 
B)  specialty 
C)  unsought 
D)  convenience 
E)  consumer

Question 5

What is the difference between a homogeneous shopping product and a heterogeneous shopping product? Give specific examples of products that fit into each category to help illustrate your answer.

Accepted Answer

Homogeneous shopping products are those

Question 6

Which type of product modification changes a product's dependability or durability?

Accepted Answer

A)  Functional 
B)  Style 
C)  Aesthetic 
D)  Quality 
E)  Primary 
A)  Functional 
B)  Style 
C)  Aesthetic 
D)  Quality 
E)  Primary

Question 7

Product mix width may be defined as:

Accepted Answer

A)  the number of different product categories found within an industry 
B)  the average number of products within each product line in the company 
C)  the average number of products offered by the company 
D)  the number of different product lines an organization offers for sale 
E)  the extensiveness of the coverage of the line from high end (expensive)to low end (inexpensive) 
A)  the number of different product categories found within an industry 
B)  the average number of products within each product line in the company 
C)  the average number of products offered by the company 
D)  the number of different product lines an organization offers for sale 
E)  the extensiveness of the coverage of the line from high end (expensive)to low end (inexpensive)

Question 8

_____ products are purchased with little shopping effort.These products typically are purchased regularly,usually with little planning,and require wide distribution.

Accepted Answer

A)  Convenience 
B)  Specialty 
C)  Branded shopping 
D)  Unbranded shopping 
E)  Generic 
A)  Convenience 
B)  Specialty 
C)  Branded shopping 
D)  Unbranded shopping 
E)  Generic

Question 9

Which of the following statements about bar codes is true?

Accepted Answer

A)  Bar codes are also called universal pricing codes (UPCs). 
B)  Bar codes were first used in 2000. 
C)  Bar codes can be read by optical scanners. 
D)  Bar codes cannot be used as a marketing research tool. 
E)  All of these statements about bar codes is true. 
A)  Bar codes are also called universal pricing codes (UPCs). 
B)  Bar codes were first used in 2000. 
C)  Bar codes can be read by optical scanners. 
D)  Bar codes cannot be used as a marketing research tool. 
E)  All of these statements about bar codes is true.

Question 10

Kleenex is a brand name for a well-known brand of facial tissue.People often refer to Kleenex as if it were the product name.The company that makes Kleenex may someday find its brand name becoming a(n):

Accepted Answer

A)  equity brand 
B)  certified name 
C)  trademark 
D)  faux brand 
E)  generic product name 
A)  equity brand 
B)  certified name 
C)  trademark 
D)  faux brand 
E)  generic product name

Question 11

There are a number of toothpastes marketed under the Crest brand including Cavity-Protection Crest,Sensitive-Teeth Protection Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.This is an example of Crest's:

Accepted Answer

A)  product line width 
B)  product mix 
C)  product line depth 
D)  product mix inconsistency 
E)  marketing mix 
A)  product line width 
B)  product mix 
C)  product line depth 
D)  product mix inconsistency 
E)  marketing mix

Question 12

The two types of shopping products are:

Accepted Answer

A)  unsought and convenience 
B)  generic and family 
C)  exclusive and intensive 
D)  heterogeneous and homogeneous 
E)  consumer and business 
A)  unsought and convenience 
B)  generic and family 
C)  exclusive and intensive 
D)  heterogeneous and homogeneous 
E)  consumer and business

Question 13

Name and briefly define the four categories of consumer products.For each category,list three specific examples of products that would most likely be classified in that category.

Accepted Answer

CONVENIENCE PRODUCTS are relatively inex

Question 14

Unsought products typically are products that:

Accepted Answer

A)  consumers purchase when they see them in a convenient location 
B)  consumers definitely don't want 
C)  only require reminder advertising to be successful 
D)  require little or no decision making by the buyer 
E)  consumers don't know about or don't actively look for 
A)  consumers purchase when they see them in a convenient location 
B)  consumers definitely don't want 
C)  only require reminder advertising to be successful 
D)  require little or no decision making by the buyer 
E)  consumers don't know about or don't actively look for

Question 15

_____ products are products that are not known about or not actively searched for by consumers.These products require aggressive personal selling and highly persuasive advertising.

Accepted Answer

A)  Hidden 
B)  Specialty 
C)  Equity 
D)  Unsought 
E)  Shopping 
A)  Hidden 
B)  Specialty 
C)  Equity 
D)  Unsought 
E)  Shopping

Question 16

Labeling that is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase is referred to as:

Accepted Answer

A)  informational labeling 
B)  persuasive labeling 
C)  cognitive labeling 
D)  rational labeling 
E)  restrictive labeling 
A)  informational labeling 
B)  persuasive labeling 
C)  cognitive labeling 
D)  rational labeling 
E)  restrictive labeling

Question 17

The well-known Nike "swoosh" is an example of a:

Accepted Answer

A)  quality mark 
B)  product line 
C)  brand name 
D)  brand mark 
E)  manufacturer's brand 
A)  quality mark 
B)  product line 
C)  brand name 
D)  brand mark 
E)  manufacturer's brand

Question 18

When deciding on distribution plans for specialty products,companies generally ensure that the items are:

Accepted Answer

A)  made available only as private brands 
B)  made available in a large number of stores in a geographic area 
C)  made available only through the mail 
D)  distributed to a considerable number of stores in a geographic area 
E)  distributed to only a few stores in the geographic area 
A)  made available only as private brands 
B)  made available in a large number of stores in a geographic area 
C)  made available only through the mail 
D)  distributed to a considerable number of stores in a geographic area 
E)  distributed to only a few stores in the geographic area

Question 19

A product unknown to the potential buyers or a known-product that the buyers does not actively seek is referred to as an undesirable product.

Accepted Answer

A) True 
 B)False

Question 20

Every three months or so,Stanley cleans the lint out of the long vent to his clothes dryer.It is a messy job that Stanley hates.It is too bad that Stanley has never heard of the Casabella Bendable Dryer Vent Brush,a specially designed brush that would make his life a little easier.For Stanley,the dryer vent brush is a(n)_____ product because he doesn't know the product exists.

Accepted Answer

A)  heterogeneous shopping 
B)  specialty 
C)  unsought 
D)  convenience 
E)  exclusive 
A)  heterogeneous shopping 
B)  specialty 
C)  unsought 
D)  convenience 
E)  exclusive

Brand loyalty can:

Compare and contrast the three types of product modifications and give an example of how each could be implemented.

Rexona,marketed by Unilever (a Dutch company),is the world's number-one deodorant brand.The brand is a leader in Europe,South America,Asia,Africa,and the Middle East.Rexona is an example of a:

What is the difference between a homogeneous shopping product and a heterogeneous shopping product? Give specific examples of products that fit into each category to help illustrate your answer.

Which type of product modification changes a product's dependability or durability?

Product mix width may be defined as:

_____ products are purchased with little shopping effort.These products typically are purchased regularly,usually with little planning,and require wide distribution.

Which of the following statements about bar codes is true?

Kleenex is a brand name for a well-known brand of facial tissue.People often refer to Kleenex as if it were the product name.The company that makes Kleenex may someday find its brand name becoming a(n):

There are a number of toothpastes marketed under the Crest brand including Cavity-Protection Crest,Sensitive-Teeth Protection Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.This is an example of Crest's:

The two types of shopping products are:

Name and briefly define the four categories of consumer products.For each category,list three specific examples of products that would most likely be classified in that category.

Unsought products typically are products that:

_____ products are products that are not known about or not actively searched for by consumers.These products require aggressive personal selling and highly persuasive advertising.

Labeling that is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase is referred to as:

The well-known Nike "swoosh" is an example of a:

When deciding on distribution plans for specialty products,companies generally ensure that the items are:

A product unknown to the potential buyers or a known-product that the buyers does not actively seek is referred to as an undesirable product.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters

Exam 10: Product Decisions

Brand loyalty can:

Compare and contrast the three types of product modifications and give an example of how each could be implemented.

Rexona,marketed by Unilever (a Dutch company),is the world's number-one deodorant brand.The brand is a leader in Europe,South America,Asia,Africa,and the Middle East.Rexona is an example of a:

What is the difference between a homogeneous shopping product and a heterogeneous shopping product? Give specific examples of products that fit into each category to help illustrate your answer.

Which type of product modification changes a product's dependability or durability?

Product mix width may be defined as:

_____ products are purchased with little shopping effort.These products typically are purchased regularly,usually with little planning,and require wide distribution.

Which of the following statements about bar codes is true?

Kleenex is a brand name for a well-known brand of facial tissue.People often refer to Kleenex as if it were the product name.The company that makes Kleenex may someday find its brand name becoming a(n):

There are a number of toothpastes marketed under the Crest brand including Cavity-Protection Crest,Sensitive-Teeth Protection Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.This is an example of Crest's:

The two types of shopping products are:

Name and briefly define the four categories of consumer products.For each category,list three specific examples of products that would most likely be classified in that category.

Unsought products typically are products that:

_____ products are products that are not known about or not actively searched for by consumers.These products require aggressive personal selling and highly persuasive advertising.

Labeling that is designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase is referred to as:

The well-known Nike "swoosh" is an example of a:

When deciding on distribution plans for specialty products,companies generally ensure that the items are:

A product unknown to the potential buyers or a known-product that the buyers does not actively seek is referred to as an undesirable product.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters