Exam 14: Cultural Influences on Consumer Behaviour

Explain the difference between sacred and profane consumption.

Nathalie has very long hair, and brushes it fifty strokes in the morning and another fifty at night to keep it looking beautiful. She is performing a:

Friday is pay day, so friends always meet for drinks after work. This is an example of a:

Describe the difference between an enacted norm and a crescive norm. Indicate forms that the crescive norm may take.

People buying Christmas presents is based on what kind of event?

What is power distance?

The concept of the nuclear family would fit into which aspect of culture?

How do cultures that differ on the dimension of individualism/collectivism differ?

A cultural system consists of three functional areas. What are they? Give a brief explanation of each.

In the non-Christian world, the story of Adam and Eve would be considered a Christian metaphysical myth.

When Disney Land Hong Kong used elements of feng shui in elements of their design, they were taking an etic perspective.

Crescive norms are those that have been explicitly agreed upon by members of a culture.

What is a global dreamer?

Marketers need to ensure they adapt to culture values and are sensitive to stay away from:

The story goes that George Washington (as a small child) cut down his father's cherry tree with a hatchet. When asked who might have committed this act (even though young Washington was afraid of punishment for the act), George replied, "I cannot tell a lie; I cut down the cherry tree." This story has taken on mythical proportions in the United States and is designed to provide a model for personal conduct. Which of the following functions would the myth best match?

When a woman "puts on her face," she is demonstrating binary opposition by using her personal ritual to transform herself to a more socially acceptable look.

If you were designing a new chocolate dessert for China, what might you alter, if anything, compared to a North American market?

How are cultural symbols relevant for marketers?

The fact that, in China, the colour red is viewed positively, being associated with joy and good fortune, is an example of a symbol.

Sharon is upset with her secretary. Though everyone in the office agreed not to give Christmas presents this year, Sharon's secretary gave her an expensive bottle of perfume. Which of the following terms most likely describes Sharon's feelings of concern?