Exam 14: Cultural Influences on Consumer Behaviour

________ plays an important role in cross-cultural analysis because distinct meanings are assigned to things such as colours, numbers, and gestures across different cultures.

Raymond and Erstil are planning on taking their successful European product line, Earth-Glow, into the Japanese market. In terms of language issues, what should they make sure they do and why?

Which of the following includes the three stages of a consumer's rites of passage?

Canada's culture emphasizes personal enjoyment, excitement, equality, and freedom. These are associated with a(n) ________ cultural dimension.

Which of the following would best describe a norm?

Patterns of behaviour that emphasize underlying symbolic meanings or social values are called:

Dirk undergoes a rite of passage when he joins the military. Within weeks of signing the relevant papers, he leaves for boot camp. This stage is termed:

When countries are different on certain dimensions, it might be appropriate to use a more individualized marketing approach.

Among holidays, Halloween is unusual in that:

Jessica had been working hard all week at work and made her boss's deadline for completion of the quarterly report. That meant after work on Friday she was heading to the spa for a well-earned massage. This is an example of:

Explain the difference between an etic and an emic perspective. Which one is preferable for marketers and why?

________ occurs when foreign influences integrate with local meanings.

When marketers focus on the differences between cultures, they are using a(n):

What is the notion of world view and why is it important to global brands?

Juan wears Abercrombie and Fitch and Levi's most days, despite living in Buenos Aires. What is this an example of?

Thelma collects unusual salt and pepper shakers. Recently she purchased a set shaped like leeks. When she returned home she placed them with the rest of her collection in their special room. They became:

The way in which a system is adapted to its habitat is termed:

A myth is a story containing symbolic elements that expresses the shared emotions and ideals of a culture.

What are the four interrelated functions myths serve in culture?

Using two types of binary oppositions, use beauty products to illustrate how marketers might appeal to each opposition.