Question 1

Cross-culturally speaking, the degree to which gender roles are clearly delineated is referred to as:

Accepted Answer

A)  individualism/collectivism. 
B)  uncertainty avoidance. 
C)  masculinity/femininity. 
D)  power distance. 
A)  individualism/collectivism. 
B)  uncertainty avoidance. 
C)  masculinity/femininity. 
D)  power distance.

Question 2

Every March 1st the Welsh celebrate St. David's Day. This is an example of a(n):

Accepted Answer

A)  ecology. 
B)  social structure. 
C)  ideology. 
D)  custom. 
A)  ecology. 
B)  social structure. 
C)  ideology. 
D)  custom.

Question 3

Ethos refers to the ideological area of culture that consists of a set of moral and aesthetic principles.

Accepted Answer

A) True 
 B)False

Question 4

Mealtimes, bedtimes, and birthdays are all associated with the ________ ritual type.

Accepted Answer

A)  civic 
B)  group 
C)  family 
D)  personal 
A)  civic 
B)  group 
C)  family 
D)  personal

Question 5

In many ways, culture can be thought of as a society's:

Accepted Answer

A)  conscience. 
B)  personality. 
C)  libido. 
D)  aesthetic side. 
A)  conscience. 
B)  personality. 
C)  libido. 
D)  aesthetic side.

Question 6

Every culture is different. According to Hofstede, much of this variability can be accounted for by five cross-cultural values. Name them and describe why this information is of importance to marketers.

Accepted Answer

The five cross-cultural values are:
1. P

Question 7

An ad that is based on the classic struggle between virtue and temptation draws on a(n):

Accepted Answer

A)  metaphysical equation. 
B)  parable. 
C)  myth. 
D)  allegory. 
A)  metaphysical equation. 
B)  parable. 
C)  myth. 
D)  allegory.

Question 8

A type of myth in which a hero emerges from the everyday world with superhuman powers, wins a battle over evil, and then returns with the power to bestow good things on humanity is called a:

Accepted Answer

A)  more. 
B)  monomyth. 
C)  paradise legend. 
D)  metaphysical myth. 
A)  more. 
B)  monomyth. 
C)  paradise legend. 
D)  metaphysical myth.

Question 9

Fans may wish to own something that was once owned by Elvis Presley, and if successful, they may value the object as sacred. This is a result of a process known as:

Accepted Answer

A)  guilt by association. 
B)  de-mystification. 
C)  illumination. 
D)  contamination. 
A)  guilt by association. 
B)  de-mystification. 
C)  illumination. 
D)  contamination.

Question 10

Where you stand in a crowded elevator is an example of a ________, while your reluctance to marry your first cousin is a ________.

Accepted Answer

A)  convention; custom 
B)  custom; convention 
C)  convention; more 
D)  more; convention 
A)  convention; custom 
B)  custom; convention 
C)  convention; more 
D)  more; convention

Question 11

Ritual artifacts are:

Accepted Answer

A)  the "props" of rituals; items used in performance of a ritual. 
B)  substitutes for ritual participation. 
C)  used in consumer rituals but not other kinds of rituals. 
D)  a set of instructions that tell how the ritual is to be conducted. 
A)  the "props" of rituals; items used in performance of a ritual. 
B)  substitutes for ritual participation. 
C)  used in consumer rituals but not other kinds of rituals. 
D)  a set of instructions that tell how the ritual is to be conducted.

Question 12

The custom of eating haggis on Robbie Burns Day in Scotland is an enacted norm.

Accepted Answer

A) True 
 B)False

Question 13

What is uncertainty avoidance?

Accepted Answer

Uncertainty avoidance describes a societ

Question 14

When marketers focus on the commonalities across cultures, they are using a(n):

Accepted Answer

A)  transtheoretical perspective. 
B)  etic perspective. 
C)  emic perspective. 
D)  niche strategy. 
A)  transtheoretical perspective. 
B)  etic perspective. 
C)  emic perspective. 
D)  niche strategy.

Question 15

Profane consumption involves use of vulgar objects such as pornography.

Accepted Answer

A) True 
 B)False

Question 16

Special times or events marked by a change in the social status of the participants are referred to as:

Accepted Answer

A)  rites of passage. 
B)  antifestivals. 
C)  purification rituals. 
D)  mortification rituals. 
A)  rites of passage. 
B)  antifestivals. 
C)  purification rituals. 
D)  mortification rituals.

Question 17

Power distance refers to a society's tolerance for uncertainty and ambiguity.

Accepted Answer

A) True 
 B)False

Question 18

Emily was looking online for something she could use to thank her assistant for all the extra overtime he had been putting into their last project. What stage of the gift-giving ritual is Emily in?

Accepted Answer

A)  reformation 
B)  structural gestation 
C)  presentation 
D)  emergent gestation 
A)  reformation 
B)  structural gestation 
C)  presentation 
D)  emergent gestation

Question 19

Rituals are much more likely to be practised in primitive societies than in modern ones.

Accepted Answer

A) True 
 B)False

Question 20

The "before and after" phenomenon of grooming rituals underscores the:

Accepted Answer

A)  fact that beliefs about appearance are just marketing hype. 
B)  almost mystical qualities of transformation we come to associate with the power of rituals. 
C)  illusory and artificial nature of beauty. 
D)  differences between rituals and rites of passage. 
A)  fact that beliefs about appearance are just marketing hype. 
B)  almost mystical qualities of transformation we come to associate with the power of rituals. 
C)  illusory and artificial nature of beauty. 
D)  differences between rituals and rites of passage.

Cross-culturally speaking, the degree to which gender roles are clearly delineated is referred to as:

Every March 1st the Welsh celebrate St. David's Day. This is an example of a(n):

Ethos refers to the ideological area of culture that consists of a set of moral and aesthetic principles.

Mealtimes, bedtimes, and birthdays are all associated with the ________ ritual type.

In many ways, culture can be thought of as a society's:

Every culture is different. According to Hofstede, much of this variability can be accounted for by five cross-cultural values. Name them and describe why this information is of importance to marketers.

An ad that is based on the classic struggle between virtue and temptation draws on a(n):

A type of myth in which a hero emerges from the everyday world with superhuman powers, wins a battle over evil, and then returns with the power to bestow good things on humanity is called a:

Fans may wish to own something that was once owned by Elvis Presley, and if successful, they may value the object as sacred. This is a result of a process known as:

Where you stand in a crowded elevator is an example of a , while your reluctance to marry your first cousin is a .

Ritual artifacts are:

The custom of eating haggis on Robbie Burns Day in Scotland is an enacted norm.

What is uncertainty avoidance?

When marketers focus on the commonalities across cultures, they are using a(n):

Profane consumption involves use of vulgar objects such as pornography.

Special times or events marked by a change in the social status of the participants are referred to as:

Power distance refers to a society's tolerance for uncertainty and ambiguity.

Emily was looking online for something she could use to thank her assistant for all the extra overtime he had been putting into their last project. What stage of the gift-giving ritual is Emily in?

Rituals are much more likely to be practised in primitive societies than in modern ones.

The "before and after" phenomenon of grooming rituals underscores the:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

The Creation and Diffusion of Culture

Filters

Exam 14: Cultural Influences on Consumer Behaviour

Cross-culturally speaking, the degree to which gender roles are clearly delineated is referred to as:

Every March 1st the Welsh celebrate St. David's Day. This is an example of a(n):

Ethos refers to the ideological area of culture that consists of a set of moral and aesthetic principles.

Mealtimes, bedtimes, and birthdays are all associated with the ________ ritual type.

In many ways, culture can be thought of as a society's:

Every culture is different. According to Hofstede, much of this variability can be accounted for by five cross-cultural values. Name them and describe why this information is of importance to marketers.

An ad that is based on the classic struggle between virtue and temptation draws on a(n):

A type of myth in which a hero emerges from the everyday world with superhuman powers, wins a battle over evil, and then returns with the power to bestow good things on humanity is called a:

Fans may wish to own something that was once owned by Elvis Presley, and if successful, they may value the object as sacred. This is a result of a process known as:

Where you stand in a crowded elevator is an example of a ________, while your reluctance to marry your first cousin is a ________.

Ritual artifacts are:

The custom of eating haggis on Robbie Burns Day in Scotland is an enacted norm.

What is uncertainty avoidance?

When marketers focus on the commonalities across cultures, they are using a(n):

Profane consumption involves use of vulgar objects such as pornography.

Special times or events marked by a change in the social status of the participants are referred to as:

Power distance refers to a society's tolerance for uncertainty and ambiguity.

Emily was looking online for something she could use to thank her assistant for all the extra overtime he had been putting into their last project. What stage of the gift-giving ritual is Emily in?

Rituals are much more likely to be practised in primitive societies than in modern ones.

The "before and after" phenomenon of grooming rituals underscores the:

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

The Creation and Diffusion of Culture

Filters

Where you stand in a crowded elevator is an example of a , while your reluctance to marry your first cousin is a .