Question 1

Which of the following correctly identifies the three stages of gift-giving rituals?

Accepted Answer

A)  gestation, emergent, and presentation 
B)  gestation, presentation, and termination 
C)  emergent, structural, and reformulation 
D)  gestation, presentation, and reformulation 
A)  gestation, emergent, and presentation 
B)  gestation, presentation, and termination 
C)  emergent, structural, and reformulation 
D)  gestation, presentation, and reformulation

Question 2

A cultural system consists of three functional areas:

Accepted Answer

A)  ecology, archeology, and ideology. 
B)  social structure, race, and partisanship. 
C)  ideology, environment, and social structure. 
D)  ecology, social structure, and ideology. 
A)  ecology, archeology, and ideology. 
B)  social structure, race, and partisanship. 
C)  ideology, environment, and social structure. 
D)  ecology, social structure, and ideology.

Question 3

In China, Cadbury Schweppes makes its Cadbury milk chocolate less milky and less sweet than in North American markets. This reflects paying attention to a(n):

Accepted Answer

A)  ritual. 
B)  superstition. 
C)  food culture. 
D)  implicit belief. 
A)  ritual. 
B)  superstition. 
C)  food culture. 
D)  implicit belief.

Question 4

Tessa is keen to use light blue as the background for the company's new ad campaign in Southeast Asia. Neil thinks this is a bad idea. Why?

Accepted Answer

A)  The colour blue will be too breezy for a serious electronic product. 
B)  Light blue is a symbol of death in South East Asia. 
C)  Light blue will clash with the purple detailing on the product they are selling. 
D)  Light blue is an off-putting colour to men. 
A)  The colour blue will be too breezy for a serious electronic product. 
B)  Light blue is a symbol of death in South East Asia. 
C)  Light blue will clash with the purple detailing on the product they are selling. 
D)  Light blue is an off-putting colour to men.

Question 5

Many types of consumer activity involve the marking of boundaries, or binary opposition, such as good versus bad, regular versus low-cal, etc. Objects or events that are set apart from normal activities and treated with some degree of respect or awe are called:

Accepted Answer

A)  religious. 
B)  awesome. 
C)  sacred. 
D)  extraordinary. 
A)  religious. 
B)  awesome. 
C)  sacred. 
D)  extraordinary.

Question 6

When Disney made the gates to Disney Hong Kong feng shui compatible, they were using a(n):

Accepted Answer

A)  transtheoretical perspective. 
B)  etic perspective. 
C)  emic perspective. 
D)  niche strategy. 
A)  transtheoretical perspective. 
B)  etic perspective. 
C)  emic perspective. 
D)  niche strategy.

Question 7

J. P. Stevens always looks perfect in his business suit. The colours are always right for the season and prevailing style. His tie has the proper knot, he does not wear a tie-tac, his handkerchief is the proper "two-fingers" above the pocket, and his socks and shoes do not distract from his "overall look." With respect to crescive norms, which of the following forms of norms does J. P. seem to be adhering to with his "correctness"?

Accepted Answer

A)  enacted behaviour 
B)  customs 
C)  mores 
D)  conventions 
A)  enacted behaviour 
B)  customs 
C)  mores 
D)  conventions

Question 8

David went to the mall to buy some jeans for himself when he saw that all the decorations were up for the winter holiday season. While he was there he thought he could get a head start and see if he could find some things for his nephews. What stage of the gift-giving ritual is David in?

Accepted Answer

A)  reformation 
B)  structural gestation 
C)  presentation 
D)  emergent gestation 
A)  reformation 
B)  structural gestation 
C)  presentation 
D)  emergent gestation

Question 9

A culture must possess an ideology in order to exist.

Accepted Answer

A) True 
 B)False

Question 10

Eleanor was working with an architect to design her home. She visited many show homes and noted that they all had a dining room, eat-in kitchen, and chairs at the kitchen island. Although Eleanor eats out a lot, she wanted to make sure she followed:

Accepted Answer

A)  with convention. 
B)  the custom. 
C)  the mores of the times. 
D)  the culture. 
A)  with convention. 
B)  the custom. 
C)  the mores of the times. 
D)  the culture.

Question 11

During the presentation stage, the process of the gift exchange can be viewed as structural or emergent.

Accepted Answer

A) True 
 B)False

Question 12

A set of moral and aesthetic principles is termed:

Accepted Answer

A)  ecology. 
B)  social structure. 
C)  ideology. 
D)  ethos. 
A)  ecology. 
B)  social structure. 
C)  ideology. 
D)  ethos.

Question 13

You have a product that is likely to be of interest to a youth market. You are thinking of expanding your product to a number of new countries. Should you take an etic or emic approach and why?

Accepted Answer

Proponents of a standardized marketing s

Question 14

You are opening a Western fast-food franchise in India. Based on the recent experiences of McDonald's, what products might you choose to avoid, or major in, and why?

Accepted Answer

• In 2002, McDonald's agreed to donate $

Question 15

What is a myth? Give an example.

Accepted Answer

Examples may vary.
A myth is a story con

Question 16

Souvenir reproductions of the Eiffel Tower or the CN Tower are examples of profane objects.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is an example of a sacred place?

Accepted Answer

A)  a Hard Rock Café 
B)  a cliff from which one can often see a beautiful sunset 
C)  walking through the forest on a spring day 
D)  Ground Zero in Manhattan (9/11) 
A)  a Hard Rock Café 
B)  a cliff from which one can often see a beautiful sunset 
C)  walking through the forest on a spring day 
D)  Ground Zero in Manhattan (9/11)

Question 18

Cross-culturally speaking, the extent to which the welfare of the individual versus that of the group is valued is referred to as:

Accepted Answer

A)  individualism/collectivism. 
B)  uncertainty avoidance. 
C)  masculinity/femininity. 
D)  power distance. 
A)  individualism/collectivism. 
B)  uncertainty avoidance. 
C)  masculinity/femininity. 
D)  power distance.

Question 19

Consumers who see the global success of a brand as a signal of quality and innovation are referred to as:

Accepted Answer

A)  global dreamers. 
B)  global citizens. 
C)  antiglobals. 
D)  global agnostics. 
A)  global dreamers. 
B)  global citizens. 
C)  antiglobals. 
D)  global agnostics.

Question 20

In order to examine the degree to which consumers of two or more cultures are different or similar in terms of psychological, social, and cultural factors, a ________ should be conducted.

Accepted Answer

A)  cross-cultural analysis 
B)  time-series research design 
C)  longitudinal study 
D)  market analysis 
A)  cross-cultural analysis 
B)  time-series research design 
C)  longitudinal study 
D)  market analysis

Which of the following correctly identifies the three stages of gift-giving rituals?

A cultural system consists of three functional areas:

In China, Cadbury Schweppes makes its Cadbury milk chocolate less milky and less sweet than in North American markets. This reflects paying attention to a(n):

Tessa is keen to use light blue as the background for the company's new ad campaign in Southeast Asia. Neil thinks this is a bad idea. Why?

Many types of consumer activity involve the marking of boundaries, or binary opposition, such as good versus bad, regular versus low-cal, etc. Objects or events that are set apart from normal activities and treated with some degree of respect or awe are called:

When Disney made the gates to Disney Hong Kong feng shui compatible, they were using a(n):

David went to the mall to buy some jeans for himself when he saw that all the decorations were up for the winter holiday season. While he was there he thought he could get a head start and see if he could find some things for his nephews. What stage of the gift-giving ritual is David in?

A culture must possess an ideology in order to exist.

Eleanor was working with an architect to design her home. She visited many show homes and noted that they all had a dining room, eat-in kitchen, and chairs at the kitchen island. Although Eleanor eats out a lot, she wanted to make sure she followed:

During the presentation stage, the process of the gift exchange can be viewed as structural or emergent.

A set of moral and aesthetic principles is termed:

You have a product that is likely to be of interest to a youth market. You are thinking of expanding your product to a number of new countries. Should you take an etic or emic approach and why?

You are opening a Western fast-food franchise in India. Based on the recent experiences of McDonald's, what products might you choose to avoid, or major in, and why?

What is a myth? Give an example.

Souvenir reproductions of the Eiffel Tower or the CN Tower are examples of profane objects.

Which of the following is an example of a sacred place?

Cross-culturally speaking, the extent to which the welfare of the individual versus that of the group is valued is referred to as:

Consumers who see the global success of a brand as a signal of quality and innovation are referred to as:

In order to examine the degree to which consumers of two or more cultures are different or similar in terms of psychological, social, and cultural factors, a ________ should be conducted.

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

The Creation and Diffusion of Culture

Filters

Exam 14: Cultural Influences on Consumer Behaviour

Which of the following correctly identifies the three stages of gift-giving rituals?

A cultural system consists of three functional areas:

In China, Cadbury Schweppes makes its Cadbury milk chocolate less milky and less sweet than in North American markets. This reflects paying attention to a(n):

Tessa is keen to use light blue as the background for the company's new ad campaign in Southeast Asia. Neil thinks this is a bad idea. Why?

Many types of consumer activity involve the marking of boundaries, or binary opposition, such as good versus bad, regular versus low-cal, etc. Objects or events that are set apart from normal activities and treated with some degree of respect or awe are called:

When Disney made the gates to Disney Hong Kong feng shui compatible, they were using a(n):

David went to the mall to buy some jeans for himself when he saw that all the decorations were up for the winter holiday season. While he was there he thought he could get a head start and see if he could find some things for his nephews. What stage of the gift-giving ritual is David in?

A culture must possess an ideology in order to exist.

Eleanor was working with an architect to design her home. She visited many show homes and noted that they all had a dining room, eat-in kitchen, and chairs at the kitchen island. Although Eleanor eats out a lot, she wanted to make sure she followed:

During the presentation stage, the process of the gift exchange can be viewed as structural or emergent.

A set of moral and aesthetic principles is termed:

You have a product that is likely to be of interest to a youth market. You are thinking of expanding your product to a number of new countries. Should you take an etic or emic approach and why?

You are opening a Western fast-food franchise in India. Based on the recent experiences of McDonald's, what products might you choose to avoid, or major in, and why?

What is a myth? Give an example.

Souvenir reproductions of the Eiffel Tower or the CN Tower are examples of profane objects.

Which of the following is an example of a sacred place?

Cross-culturally speaking, the extent to which the welfare of the individual versus that of the group is valued is referred to as:

Consumers who see the global success of a brand as a signal of quality and innovation are referred to as:

In order to examine the degree to which consumers of two or more cultures are different or similar in terms of psychological, social, and cultural factors, a ________ should be conducted.

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

The Creation and Diffusion of Culture

Filters