Question 1

________ flows involve money transfers, payments, credit card information and authorization, payment schedules, e-payments, and credit-related data.

Accepted Answer

A)  Financial 
B)  Information 
C)  Material 
D)  Supply 
A)  Financial 
B)  Information 
C)  Material 
D)  Supply

Question 2

Distribution is a(n) ________ activity.

Accepted Answer

A)  downstream 
B)  internal 
C)  upstream 
D)  irrelevant 
A)  downstream 
B)  internal 
C)  upstream 
D)  irrelevant

Question 3

Which is NOT a reason that Flexe provides such a valuable service to smaller companies?

Accepted Answer

A)  Flexe applies the companies' own branding to boxes 
B)  Flexe offers overnight ground service to nearly all of the U.S. 
C)  Flexe has to ability to help expand holiday pop-up stores beyond their temporary locations 
D)  Flexe offers CRM solutions that can reroute customers from Amazon.com to competitor websites 
A)  Flexe applies the companies' own branding to boxes 
B)  Flexe offers overnight ground service to nearly all of the U.S. 
C)  Flexe has to ability to help expand holiday pop-up stores beyond their temporary locations 
D)  Flexe offers CRM solutions that can reroute customers from Amazon.com to competitor websites

Question 4

What challenge did Tesco face when they were searching for a CRM solution?

Accepted Answer

A)  For many years, the company had been adding and updating their systems to support its website, resulting in redundancies and inconsistencies. 
B)  Since Tesco had been adding more services to its online presence, they had a minimal budget to implement structural strategies/changes. 
C)  Tesco's platforms were not advanced enough to support a CRM solution so it to start entirely from scratch and lost much of its historical data. 
D)  Each of Tesco's various silos required unique CRM solutions and the company was unable to find one solution that was applicable and implementable to all. 
A)  For many years, the company had been adding and updating their systems to support its website, resulting in redundancies and inconsistencies. 
B)  Since Tesco had been adding more services to its online presence, they had a minimal budget to implement structural strategies/changes. 
C)  Tesco's platforms were not advanced enough to support a CRM solution so it to start entirely from scratch and lost much of its historical data. 
D)  Each of Tesco's various silos required unique CRM solutions and the company was unable to find one solution that was applicable and implementable to all.

Question 5

A ________ system tracks all communications between the company and the customer, the purpose of each communication, and any necessary follow-up.

Accepted Answer

A)  contact management 
B)  product knowledge 
C)  sales forecasting 
D)  sales lead tracking 
A)  contact management 
B)  product knowledge 
C)  sales forecasting 
D)  sales lead tracking

Question 6

Amazon uses a(n) ________ SCM system.

Accepted Answer

A)  mobile 
B)  open-source 
C)  proprietary, on-premise 
D)  social 
A)  mobile 
B)  open-source 
C)  proprietary, on-premise 
D)  social

Question 7

Amazon improved its efficiency after the 2013 holiday season by reducing the number of sorting centers in its distribution channel.

Accepted Answer

A) True 
 B)False

Question 8

________ is a business strategy in which a company purchases its upstream suppliers to ensure that its essential supplies are available as soon as the company needs them.

Accepted Answer

A)  JIT 
B)  The bullwhip effect 
C)  Vertical integration 
D)  VMI 
A)  JIT 
B)  The bullwhip effect 
C)  Vertical integration 
D)  VMI

Question 9

_______ refers to a practice in which customers shop in a physical store but then search for the best price online.

Accepted Answer

A)  Bargaining 
B)  Channel conflict 
C)  Product displaying 
D)  Showrooming 
A)  Bargaining 
B)  Channel conflict 
C)  Product displaying 
D)  Showrooming

Question 10

Repeat customers are the largest generator of revenue for an enterprise.

Accepted Answer

A) True 
 B)False

Question 11

The primary goal of extranets is to foster collaboration between and among business partners.

Accepted Answer

A) True 
 B)False

Question 12

________ is NOT an important technology in analytical CRM systems.

Accepted Answer

A)  BI 
B)  Campaign management 
C)  Data mining 
D)  OLAP 
A)  BI 
B)  Campaign management 
C)  Data mining 
D)  OLAP

Question 13

The pull model is also called ________ which means the production process begins with a ________.

Accepted Answer

A)  make-to-order; customer order 
B)  make-to-order; forecast 
C)  make-to-stock; customer order 
D)  make-to-stock; forecast 
A)  make-to-order; customer order 
B)  make-to-order; forecast 
C)  make-to-stock; customer order 
D)  make-to-stock; forecast

Question 14

________ delivers the precise number of parts to be assembled into a finished product at precisely the right time.

Accepted Answer

A)  JIT 
B)  The bullwhip effect 
C)  Vertical integration 
D)  VMI 
A)  JIT 
B)  The bullwhip effect 
C)  Vertical integration 
D)  VMI

Question 15

The ________ component of SCM is often referred to as logistics.

Accepted Answer

A)  deliver 
B)  make 
C)  plan 
D)  return 
E)  source 
A)  deliver 
B)  make 
C)  plan 
D)  return 
E)  source

Question 16

Amazon uses a _________-end CRM system because it ________.

Accepted Answer

A)  low; coordinates staff activities in a campaign to sell its products 
B)  low; recommends products to returning customers 
C)  high; coordinates staff activities in a campaign to sell its products 
D)  high; recommends products to returning customers 
A)  low; coordinates staff activities in a campaign to sell its products 
B)  low; recommends products to returning customers 
C)  high; coordinates staff activities in a campaign to sell its products 
D)  high; recommends products to returning customers

Question 17

The fundamental concept of CRM is to treat different customers differently because their needs differ and their value to the company may also differ.

Accepted Answer

A) True 
 B)False

Question 18

Distribution portals automate the business processes involved in selling or distributing products from a single supplier to multiple buyers.

Accepted Answer

A) True 
 B)False

Question 19

________ flows consist of data related to demand, shipments, orders, returns, and schedules, as well as changes in any of these data.

Accepted Answer

A)  Financial 
B)  Information 
C)  Material 
D)  Supply 
A)  Financial 
B)  Information 
C)  Material 
D)  Supply

Question 20

________ is an analytical CRM technology.

Accepted Answer

A)  CMA 
B)  OLAP 
C)  OLTP 
D)  SFA 
A)  CMA 
B)  OLAP 
C)  OLTP 
D)  SFA

________ flows involve money transfers, payments, credit card information and authorization, payment schedules, e-payments, and credit-related data.

Distribution is a(n) ________ activity.

Which is NOT a reason that Flexe provides such a valuable service to smaller companies?

What challenge did Tesco face when they were searching for a CRM solution?

A ________ system tracks all communications between the company and the customer, the purpose of each communication, and any necessary follow-up.

Amazon uses a(n) ________ SCM system.

Amazon improved its efficiency after the 2013 holiday season by reducing the number of sorting centers in its distribution channel.

________ is a business strategy in which a company purchases its upstream suppliers to ensure that its essential supplies are available as soon as the company needs them.

_______ refers to a practice in which customers shop in a physical store but then search for the best price online.

Repeat customers are the largest generator of revenue for an enterprise.

The primary goal of extranets is to foster collaboration between and among business partners.

________ is NOT an important technology in analytical CRM systems.

The pull model is also called which means the production process begins with a .

________ delivers the precise number of parts to be assembled into a finished product at precisely the right time.

The ________ component of SCM is often referred to as logistics.

Amazon uses a _-end CRM system because it .

The fundamental concept of CRM is to treat different customers differently because their needs differ and their value to the company may also differ.

Distribution portals automate the business processes involved in selling or distributing products from a single supplier to multiple buyers.

________ flows consist of data related to demand, shipments, orders, returns, and schedules, as well as changes in any of these data.

________ is an analytical CRM technology.

Introduction to Information Systems

Organizational Strategy, Competitive Advantage, and Information Systems

Ethics and Privacy

Information Security

Data and Knowledge Management

Telecommunications and Networking

E-Business and E-Commerce

Wireless, Mobile Computing, and Mobile Commerce

Social Computing

Information Systems Within the Organization

Business Analytics

Acquiring Information Systems and Applications

Hardware

Software

Cloud Computing

Artificial Intelligence

Filters

Exam 11: CRM and SCM

________ flows involve money transfers, payments, credit card information and authorization, payment schedules, e-payments, and credit-related data.

Distribution is a(n) ________ activity.

Which is NOT a reason that Flexe provides such a valuable service to smaller companies?

What challenge did Tesco face when they were searching for a CRM solution?

A ________ system tracks all communications between the company and the customer, the purpose of each communication, and any necessary follow-up.

Amazon uses a(n) ________ SCM system.

Amazon improved its efficiency after the 2013 holiday season by reducing the number of sorting centers in its distribution channel.

________ is a business strategy in which a company purchases its upstream suppliers to ensure that its essential supplies are available as soon as the company needs them.

_______ refers to a practice in which customers shop in a physical store but then search for the best price online.

Repeat customers are the largest generator of revenue for an enterprise.

The primary goal of extranets is to foster collaboration between and among business partners.

________ is NOT an important technology in analytical CRM systems.

The pull model is also called ________ which means the production process begins with a ________.

________ delivers the precise number of parts to be assembled into a finished product at precisely the right time.

The ________ component of SCM is often referred to as logistics.

Amazon uses a _________-end CRM system because it ________.

The fundamental concept of CRM is to treat different customers differently because their needs differ and their value to the company may also differ.

Distribution portals automate the business processes involved in selling or distributing products from a single supplier to multiple buyers.

________ flows consist of data related to demand, shipments, orders, returns, and schedules, as well as changes in any of these data.

________ is an analytical CRM technology.

Introduction to Information Systems

Organizational Strategy, Competitive Advantage, and Information Systems

Ethics and Privacy

Information Security

Data and Knowledge Management

Telecommunications and Networking

E-Business and E-Commerce

Wireless, Mobile Computing, and Mobile Commerce

Social Computing

Information Systems Within the Organization

Business Analytics

Acquiring Information Systems and Applications

Hardware

Software

Cloud Computing

Artificial Intelligence

Filters

The pull model is also called which means the production process begins with a .

Amazon uses a _-end CRM system because it .