Exam 11: CRM and SCM

Flexe is the _______ of warehousing.

Analytical CRM systems are the input for operational CRM systems.

________ link(s) business partners over ________ by providing them access to certain areas of each other's corporate ________.

It is really important that your customers are able to contact you anytime, anywhere, from any device. This suggests you should implement a(n) ________ CRM system.

EDI increases _________.

Flexe offers an SCM solution for businesses to compete with Amazon.

Describe the CRM process. How does a company differentiate between a low- and high-value repeat customers? Why should customers be treated differently? How do you think customer touch points should be adjusted based on customer value?

Amazon's fulfillment process is fully automated (no humans are involved) .

________ is a CRM operation in which organizational representatives use multiple channels to communicate with customers.

________ are/is a customer-touching CRM application.

JIT shifts inventory downstream.

___ refers to the ability of all organizations within a supply chain to access or view relevant data on purchased materials as these materials move through their suppliers' production processes and transportation networks to their receiving docks.

Low-end CRM systems are designed for companies like Boeing because they only have a few, large customers.

Dell Computer uses the pull model.

Analytical CRM systems provide ________ by analyzing customer behavior and perceptions.

Over time, all organizations inevitably lose a percentage of customers, a process called ___.

Tesco had multiple legacy systems prior to working with Splunk Enterprise to create a new CRM system.

What is NOT considered a benefit of near field communications?

You purchase the raw metal, glass, and leather to manufacture your new car from various suppliers. You are conducting business ________.

________ is the loss of a certain percentage of customers over time.