Exam 11: CRM and SCM

Businesses use customer ________ to create highly individualized offers that customers are more likely to accept.

Open-source CRM systems must be implemented on-premise because they require coding by internal programmers to meet the company's needs.

High-end CRM systems are designed for enterprises with a few large customers.

A ________ system is a comprehensive source of information regarding products and services.

EDI decreases _________.

Some companies are trying to replace EDI with XML.

________ is critical to Amazon's success.

The supply chain always flows downstream.

Ryder is an excellent example of how vertical integration is always the best solution to supply chain problems like theirs.

Tesco implemented a new _______ system to address their business needs.

Packing, assembly, or manufacturing are ________ activities.

___ systems provide effective and efficient interactive communication with the customer throughout the entire organization.

____________ is/are analyzed to help Salesforce Einstein anticipate what products should be recommended to customers.

Distribution portals are for a company's customers.

In the ________ component of SCM, organizations coordinate the receipt of customer orders, develop a network of warehouses, select carriers to transport their products to their customers, and create an invoicing system to receive payments.

Operational CRM systems support _________-office business processes or processes that _________.

________ is when a business sells a group of products or services together at a lower price than their combined individual prices.

When the production process begins with a customer order, it is a pull model.

A _________ system lists potential customers or customers who have purchased related products; that is, products similar to those that the salesperson is trying to sell to the customer.

By running _________ and _______ side by side, Black Diamond was able to compare results and make an informed decision about which solution to implement.