Question 1

What determines how many of the marketing channel functions a particular manufacturer will perform?

Accepted Answer

A) the type and availability of the product 
B) the location of the retailers 
C) the image the manufacturer wishes to display 
D) the manufacturer's size and level of sophistication 
E) the caliber of the consumer 
A) the type and availability of the product 
B) the location of the retailers 
C) the image the manufacturer wishes to display 
D) the manufacturer's size and level of sophistication 
E) the caliber of the consumer

Question 2

Supercenters are large stores (185,000 square feet)that combine a supermarket with a full-line discount store.

Accepted Answer

A) True 
 B)False

Question 3

Full-line discount, category specialist, and specialty stores are all types of ________ retailers.

Accepted Answer

A) food 
B) general merchandise 
C) price sensitive 
D) limited demand 
E) special appeal 
A) food 
B) general merchandise 
C) price sensitive 
D) limited demand 
E) special appeal

Question 4

Dollar General and Dollar Tree are examples of full-price discount retailers.

Accepted Answer

A) True 
 B)False

Question 5

The percentage of a customer's purchases made from a particular retailer is referred to as

Accepted Answer

A) share of wallet. 
B) share of market. 
C) customer loyalty. 
D) customer relationship management. 
E) customer value ratio. 
A) share of wallet. 
B) share of market. 
C) customer loyalty. 
D) customer relationship management. 
E) customer value ratio.

Question 6

________ include TJ Maxx and Overstock.com.

Accepted Answer

A) Department stores 
B) Specialty stores 
C) Category killers 
D) Off-price retailers 
E) Full-line discount stores 
A) Department stores 
B) Specialty stores 
C) Category killers 
D) Off-price retailers 
E) Full-line discount stores

Question 7

Carly owns a pet-sitting service. She recently paid a web developer to build a special version of her company website for use on smartphones. Customers will now be able to easily place orders for pet sitting on their cell phones. This is an example of

Accepted Answer

A) M-commerce. 
B) smart retailing. 
C) cell selling. 
D) P-commerce. 
E) channel expansion. 
A) M-commerce. 
B) smart retailing. 
C) cell selling. 
D) P-commerce. 
E) channel expansion.

Question 8

________ offer a limited assortment of general merchandise at very low prices, often targeting low-income customers.

Accepted Answer

A) Department stores 
B) Off-price retailers 
C) Discount stores 
D) Extreme-value retailers 
E) Category specialists 
A) Department stores 
B) Off-price retailers 
C) Discount stores 
D) Extreme-value retailers 
E) Category specialists

Question 9

Category specialists are also known as category killers.

Accepted Answer

A) True 
 B)False

Question 10

Goeff used to work for a large, well-known retailer. He left that company to work for a much smaller company, and in doing so, he discovered that the channel functions were handled very differently in the smaller firm. Looking back at his experience, he noticed that larger firms

Accepted Answer

A) perform many different channel functions themselves. 
B) have less control in the channel. 
C) are generally less efficient. 
D) spend more money wastefully. 
E) use more independent salespeople. 
A) perform many different channel functions themselves. 
B) have less control in the channel. 
C) are generally less efficient. 
D) spend more money wastefully. 
E) use more independent salespeople.

Question 11

Effective omnichannel operations require an integrated CRM (customer relationship management)system.

Accepted Answer

A) True 
 B)False

Question 12

Retailing is the primary activity in which of these activities?

Accepted Answer

A) selling goods to a retailer 
B) transporting pallets of Daisy brand dairy products 
C) selling goods on the Internet 
D) using containers to ship to Europe 
E) exchanging items of equal value with another person 
A) selling goods to a retailer 
B) transporting pallets of Daisy brand dairy products 
C) selling goods on the Internet 
D) using containers to ship to Europe 
E) exchanging items of equal value with another person

Question 13

If you are a marketer for a manufacturer, and the marketing mix for your product focuses on very specific market segments, you'd probably like to sell your product through

Accepted Answer

A) department stores. 
B) category specialist stores. 
C) extreme value retailers. 
D) specialty stores. 
E) convenience stores. 
A) department stores. 
B) category specialist stores. 
C) extreme value retailers. 
D) specialty stores. 
E) convenience stores.

Question 14

Retailing is defined as the set of business activities that

Accepted Answer

A) focuses on a firm's core values. 
B) focuses on transactions, but not relationships. 
C) add value to products and services sold to consumers for their personal or family use. 
D) separates wholesaling from manufacturing. 
E) occurs only in brick-and-mortar space. 
A) focuses on a firm's core values. 
B) focuses on transactions, but not relationships. 
C) add value to products and services sold to consumers for their personal or family use. 
D) separates wholesaling from manufacturing. 
E) occurs only in brick-and-mortar space.

Question 15

For retailers, promotion refers to

Accepted Answer

A) supply chain communication. 
B) the relationship between price and product. 
C) the image a store attempts to maintain through its pricing strategy. 
D) both the in-store environment and media communications. 
E) the seasonal discounts offered to move end-of-season items. 
A) supply chain communication. 
B) the relationship between price and product. 
C) the image a store attempts to maintain through its pricing strategy. 
D) both the in-store environment and media communications. 
E) the seasonal discounts offered to move end-of-season items.

Question 16

Bobbette is opening an upscale outdoor cooking equipment store. No other store in her market area carries similar items. Bobbette is counting on her product line differentiation to distinguish her business from the competition. What problem might Bobbette encounter?

Accepted Answer

It is difficult for retailers to disting

Question 17

When a company offers consumers the ability to make purchases via a smartphone, this is known as

Accepted Answer

A) M-commerce. 
B) smart retailing. 
C) portable selling. 
D) P-commerce. 
E) channel expansion. 
A) M-commerce. 
B) smart retailing. 
C) portable selling. 
D) P-commerce. 
E) channel expansion.

Question 18

Which of these activities is least likely to be improved with the use of an integrated CRM?

Accepted Answer

A) handling complaints 
B) expediting returns 
C) targeting future promotions 
D) providing a seamless customer experience 
E) collecting payments 
A) handling complaints 
B) expediting returns 
C) targeting future promotions 
D) providing a seamless customer experience 
E) collecting payments

Question 19

Which of these channels is least likely to be used by retailers to sell products?

Accepted Answer

A) catalogs 
B) the Internet 
C) wholesalers 
D) stores 
E) restaurants and hotels 
A) catalogs 
B) the Internet 
C) wholesalers 
D) stores 
E) restaurants and hotels

Question 20

From the Heart Plantation produces organic food products like stone-ground grits and wild rice. The company has limited production capacity and wants to carefully control where its products are sold. From the Heart Plantation will likely choose ________ distribution intensity.

Accepted Answer

A) luxury 
B) variable 
C) monopolistic 
D) intensive 
E) exclusive 
A) luxury 
B) variable 
C) monopolistic 
D) intensive 
E) exclusive

What determines how many of the marketing channel functions a particular manufacturer will perform?

Supercenters are large stores (185,000 square feet)that combine a supermarket with a full-line discount store.

Full-line discount, category specialist, and specialty stores are all types of ________ retailers.

Dollar General and Dollar Tree are examples of full-price discount retailers.

The percentage of a customer's purchases made from a particular retailer is referred to as

________ include TJ Maxx and Overstock.com.

Carly owns a pet-sitting service. She recently paid a web developer to build a special version of her company website for use on smartphones. Customers will now be able to easily place orders for pet sitting on their cell phones. This is an example of

________ offer a limited assortment of general merchandise at very low prices, often targeting low-income customers.

Category specialists are also known as category killers.

Goeff used to work for a large, well-known retailer. He left that company to work for a much smaller company, and in doing so, he discovered that the channel functions were handled very differently in the smaller firm. Looking back at his experience, he noticed that larger firms

Effective omnichannel operations require an integrated CRM (customer relationship management)system.

Retailing is the primary activity in which of these activities?

If you are a marketer for a manufacturer, and the marketing mix for your product focuses on very specific market segments, you'd probably like to sell your product through

Retailing is defined as the set of business activities that

For retailers, promotion refers to

Bobbette is opening an upscale outdoor cooking equipment store. No other store in her market area carries similar items. Bobbette is counting on her product line differentiation to distinguish her business from the competition. What problem might Bobbette encounter?

When a company offers consumers the ability to make purchases via a smartphone, this is known as

Which of these activities is least likely to be improved with the use of an integrated CRM?

Which of these channels is least likely to be used by retailers to sell products?

From the Heart Plantation produces organic food products like stone-ground grits and wild rice. The company has limited production capacity and wants to carefully control where its products are sold. From the Heart Plantation will likely choose ________ distribution intensity.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Digital Marketing: Online, Social, and Mobile

Conscious Marketing, Corporate Social Responsibility, and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Capturing Value

Supply Chain and Channel Management

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 16: Retailing and Omnichannel Marketing

What determines how many of the marketing channel functions a particular manufacturer will perform?

Supercenters are large stores (185,000 square feet)that combine a supermarket with a full-line discount store.

Full-line discount, category specialist, and specialty stores are all types of ________ retailers.

Dollar General and Dollar Tree are examples of full-price discount retailers.

The percentage of a customer's purchases made from a particular retailer is referred to as

________ include TJ Maxx and Overstock.com.

Carly owns a pet-sitting service. She recently paid a web developer to build a special version of her company website for use on smartphones. Customers will now be able to easily place orders for pet sitting on their cell phones. This is an example of

________ offer a limited assortment of general merchandise at very low prices, often targeting low-income customers.

Category specialists are also known as category killers.

Goeff used to work for a large, well-known retailer. He left that company to work for a much smaller company, and in doing so, he discovered that the channel functions were handled very differently in the smaller firm. Looking back at his experience, he noticed that larger firms

Effective omnichannel operations require an integrated CRM (customer relationship management)system.

Retailing is the primary activity in which of these activities?

If you are a marketer for a manufacturer, and the marketing mix for your product focuses on very specific market segments, you'd probably like to sell your product through

Retailing is defined as the set of business activities that

For retailers, promotion refers to

Bobbette is opening an upscale outdoor cooking equipment store. No other store in her market area carries similar items. Bobbette is counting on her product line differentiation to distinguish her business from the competition. What problem might Bobbette encounter?

When a company offers consumers the ability to make purchases via a smartphone, this is known as

Which of these activities is least likely to be improved with the use of an integrated CRM?

Which of these channels is least likely to be used by retailers to sell products?

From the Heart Plantation produces organic food products like stone-ground grits and wild rice. The company has limited production capacity and wants to carefully control where its products are sold. From the Heart Plantation will likely choose ________ distribution intensity.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Digital Marketing: Online, Social, and Mobile

Conscious Marketing, Corporate Social Responsibility, and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Capturing Value

Supply Chain and Channel Management

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters