Question 1

The Internet offers many advantages to retailers and customers. Which is least likely to be one of these?

Accepted Answer

A) access to promotional materials in the mail 
B) greater selection for buyer 
C) more personalized information about products 
D) opportunity for seller to collect shopping behavior information 
E) inexpensive way for sellers to enter new markets 
A) access to promotional materials in the mail 
B) greater selection for buyer 
C) more personalized information about products 
D) opportunity for seller to collect shopping behavior information 
E) inexpensive way for sellers to enter new markets

Question 2

Although customers expect across-the-board pricing consistency, why might a retailer use a variety of pricing strategies?

Accepted Answer

For retailers, the most difficult factor

Question 3

When an Internet channel is added to a traditional store-based retailer, this is

Accepted Answer

A) vertical channel integration. 
B) cross-channel leverage. 
C) horizontal channel integration. 
D) omnichannel retailing. 
E) opportunistic retailing. 
A) vertical channel integration. 
B) cross-channel leverage. 
C) horizontal channel integration. 
D) omnichannel retailing. 
E) opportunistic retailing.

Question 4

________ are forms of promotion that facilitate shopping.

Accepted Answer

A) Electronic signs 
B) Coupons 
C) Large stocks of popular national brands 
D) Quick response and just-in-time delivery systems 
E) Extreme value offers and specialty share of the wallet programs 
A) Electronic signs 
B) Coupons 
C) Large stocks of popular national brands 
D) Quick response and just-in-time delivery systems 
E) Extreme value offers and specialty share of the wallet programs

Question 5

From the consumer's perspective, what is the major drawback associated with off-price retailers?

Accepted Answer

They can never be confident th

Question 6

Bertone's Office Supplies has large stores resembling warehouse environments, with racks stocked from floor to ceiling with different types of office supplies. Its assortment of office supplies is the largest in town, and its prices are low. Bertone's is a(n)

Accepted Answer

A) warehouse club. 
B) extreme-value retailer. 
C) off-price retailer. 
D) full-line discount retailer. 
E) category specialist. 
A) warehouse club. 
B) extreme-value retailer. 
C) off-price retailer. 
D) full-line discount retailer. 
E) category specialist.

Question 7

Retailers who advertise that they sell at wholesale prices are wholesalers.

Accepted Answer

A) True 
 B)False

Question 8

It is often difficult for retailers to distinguish themselves from their competitors through the merchandise they carry because

Accepted Answer

A) they do not carry enough merchandise. 
B) consumers no longer recognize brand equity. 
C) big-box food retailers are shifting into specialty store product lines. 
D) there is not enough merchandise to go around. 
E) competitors can purchase and sell many of the same popular brands. 
A) they do not carry enough merchandise. 
B) consumers no longer recognize brand equity. 
C) big-box food retailers are shifting into specialty store product lines. 
D) there is not enough merchandise to go around. 
E) competitors can purchase and sell many of the same popular brands.

Question 9

Mark owns an oil-change business called Oil Only. He changes oil in cars-and that is all he does. What kind of retail business is this?

Accepted Answer

A) service retailer 
B) specialty store 
C) category specialist 
D) extreme value retailer 
E) off-price retailer 
A) service retailer 
B) specialty store 
C) category specialist 
D) extreme value retailer 
E) off-price retailer

Question 10

The key factor distinguishing retailers from other members of the supply chain is that they

Accepted Answer

A) sell to consumers, businesses, and government. 
B) utilize marketing to reach consumers. 
C) use advertising to generate demand. 
D) rarely engage in personal selling. 
E) sell to customers for their personal use. 
A) sell to consumers, businesses, and government. 
B) utilize marketing to reach consumers. 
C) use advertising to generate demand. 
D) rarely engage in personal selling. 
E) sell to customers for their personal use.

Question 11

Compared to conventional supermarkets, warehouse clubs have

Accepted Answer

A) a broader assortment of food items. 
B) a lower level of service. 
C) slightly higher prices. 
D) no products appealing to small businesses. 
E) lower annual fees. 
A) a broader assortment of food items. 
B) a lower level of service. 
C) slightly higher prices. 
D) no products appealing to small businesses. 
E) lower annual fees.

Question 12

Mei has developed a line of organic lotions and handmade soaps with unique, herb-based scents and a touch of bee balm. She plans to sell these products to the wealthy residents of a nearby resort town. Which level of distribution intensity is probably best for this product?

Accepted Answer

A) intensive 
B) exclusive 
C) selective 
D) collective 
E) variable 
A) intensive 
B) exclusive 
C) selective 
D) collective 
E) variable

Question 13

Lawonda is converting an empty warehouse into an upscale designer clothing store. What recommendations regarding promotion and the overall retail environment would you make to Lawonda?

Accepted Answer

Answers will vary, but promotions may ta

Question 14

Imagine you are shopping for a specific item (such as a sweater, a toaster, etc.). What type of general merchandise retailer will you first seek? Using a specific item, select one type of general retailer, and in broad terms, describe the breadth and depth of its merchandise, the level of anticipated customer service, and general pricing.

Accepted Answer

Student responses should identify one of

Question 15

Kim wants to create a unique image for her store to influence customers shopping there to make a purchase, so she will most likely focus on

Accepted Answer

A) atmospherics. 
B) billboard and other outdoor advertising. 
C) supply chain relationships. 
D) off-price wholesaling. 
E) mass media advertising. 
A) atmospherics. 
B) billboard and other outdoor advertising. 
C) supply chain relationships. 
D) off-price wholesaling. 
E) mass media advertising.

Question 16

________ are combating competitive pressures by providing better value with private-label merchandise; adding new value-added services such as online ordering and delivery options; and providing a better shopping experience.

Accepted Answer

A) Convenience stores 
B) Department stores 
C) Full-line discount stores 
D) Extreme value stores 
E) Conventional supermarkets 
A) Convenience stores 
B) Department stores 
C) Full-line discount stores 
D) Extreme value stores 
E) Conventional supermarkets

Question 17

Higher-income consumers visiting ________ may feel like they are on a treasure hunt, searching for a bargain.

Accepted Answer

A) department stores 
B) extreme-value retailers 
C) big-box retailers 
D) service retailers 
E) category specialist stores 
A) department stores 
B) extreme-value retailers 
C) big-box retailers 
D) service retailers 
E) category specialist stores

Question 18

Amazon is a very large and sophisticated channel member, and as such, it is not likely it will

Accepted Answer

A) use supply chain intermediaries. 
B) rely on marketing research. 
C) use omnichannel marketing. 
D) use intensive distribution. 
E) be concerned about competitive actions. 
A) use supply chain intermediaries. 
B) rely on marketing research. 
C) use omnichannel marketing. 
D) use intensive distribution. 
E) be concerned about competitive actions.

Question 19

One significant potential benefit of the Internet channel is its ability to enable retailers to provide personalized offerings and services for each customer.

Accepted Answer

A) True 
 B)False

Question 20

Jordan directs her salespeople to increase the company's share of wallet. Jordan is directing her salespeople to

Accepted Answer

A) focus on increasing sales to their current customers. 
B) focus on male consumers, and not female consumers. 
C) sell more store brands and fewer private-label products. 
D) become omnichannel salespeople. 
E) expand retailing elasticity. 
A) focus on increasing sales to their current customers. 
B) focus on male consumers, and not female consumers. 
C) sell more store brands and fewer private-label products. 
D) become omnichannel salespeople. 
E) expand retailing elasticity.

The Internet offers many advantages to retailers and customers. Which is least likely to be one of these?

Although customers expect across-the-board pricing consistency, why might a retailer use a variety of pricing strategies?

When an Internet channel is added to a traditional store-based retailer, this is

________ are forms of promotion that facilitate shopping.

From the consumer's perspective, what is the major drawback associated with off-price retailers?

Bertone's Office Supplies has large stores resembling warehouse environments, with racks stocked from floor to ceiling with different types of office supplies. Its assortment of office supplies is the largest in town, and its prices are low. Bertone's is a(n)

Retailers who advertise that they sell at wholesale prices are wholesalers.

It is often difficult for retailers to distinguish themselves from their competitors through the merchandise they carry because

Mark owns an oil-change business called Oil Only. He changes oil in cars-and that is all he does. What kind of retail business is this?

The key factor distinguishing retailers from other members of the supply chain is that they

Compared to conventional supermarkets, warehouse clubs have

Mei has developed a line of organic lotions and handmade soaps with unique, herb-based scents and a touch of bee balm. She plans to sell these products to the wealthy residents of a nearby resort town. Which level of distribution intensity is probably best for this product?

Lawonda is converting an empty warehouse into an upscale designer clothing store. What recommendations regarding promotion and the overall retail environment would you make to Lawonda?

Kim wants to create a unique image for her store to influence customers shopping there to make a purchase, so she will most likely focus on

________ are combating competitive pressures by providing better value with private-label merchandise; adding new value-added services such as online ordering and delivery options; and providing a better shopping experience.

Higher-income consumers visiting ________ may feel like they are on a treasure hunt, searching for a bargain.

Amazon is a very large and sophisticated channel member, and as such, it is not likely it will

One significant potential benefit of the Internet channel is its ability to enable retailers to provide personalized offerings and services for each customer.

Jordan directs her salespeople to increase the company's share of wallet. Jordan is directing her salespeople to

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Digital Marketing: Online, Social, and Mobile

Conscious Marketing, Corporate Social Responsibility, and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Capturing Value

Supply Chain and Channel Management

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 16: Retailing and Omnichannel Marketing

The Internet offers many advantages to retailers and customers. Which is least likely to be one of these?

Although customers expect across-the-board pricing consistency, why might a retailer use a variety of pricing strategies?

When an Internet channel is added to a traditional store-based retailer, this is

________ are forms of promotion that facilitate shopping.

From the consumer's perspective, what is the major drawback associated with off-price retailers?

Bertone's Office Supplies has large stores resembling warehouse environments, with racks stocked from floor to ceiling with different types of office supplies. Its assortment of office supplies is the largest in town, and its prices are low. Bertone's is a(n)

Retailers who advertise that they sell at wholesale prices are wholesalers.

It is often difficult for retailers to distinguish themselves from their competitors through the merchandise they carry because

Mark owns an oil-change business called Oil Only. He changes oil in cars-and that is all he does. What kind of retail business is this?

The key factor distinguishing retailers from other members of the supply chain is that they

Compared to conventional supermarkets, warehouse clubs have

Mei has developed a line of organic lotions and handmade soaps with unique, herb-based scents and a touch of bee balm. She plans to sell these products to the wealthy residents of a nearby resort town. Which level of distribution intensity is probably best for this product?

Lawonda is converting an empty warehouse into an upscale designer clothing store. What recommendations regarding promotion and the overall retail environment would you make to Lawonda?

Kim wants to create a unique image for her store to influence customers shopping there to make a purchase, so she will most likely focus on

________ are combating competitive pressures by providing better value with private-label merchandise; adding new value-added services such as online ordering and delivery options; and providing a better shopping experience.

Higher-income consumers visiting ________ may feel like they are on a treasure hunt, searching for a bargain.

Amazon is a very large and sophisticated channel member, and as such, it is not likely it will

One significant potential benefit of the Internet channel is its ability to enable retailers to provide personalized offerings and services for each customer.

Jordan directs her salespeople to increase the company's share of wallet. Jordan is directing her salespeople to

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Digital Marketing: Online, Social, and Mobile

Conscious Marketing, Corporate Social Responsibility, and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Capturing Value

Supply Chain and Channel Management

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters