Exam 4: Conscious Marketing, Corporate Social Responsibility, and Ethics

Distinguish between business ethics and marketing ethics.

Name at least two examples of socially responsible behavior that you have witnessed in a company or heard about through the media. How do these instances meet the criteria for socially responsible behavior as outlined in the text?

After a firm has identified the various stakeholders and their issues and gathered the available data, all parties relevant to the decision should engage in brainstorming and evaluating alternatives. At that point, ________ should then review and refine these alternatives and choose a course of action.

For every consumer who purchases a pair of TOMS shoes, the company promises that a needy child will receive a pair of shoes. TOMS shoes is actively engaging in

Marketers that include ethical policies and standards in the firm's mission or vision statements are introducing these concepts at which stage of the strategic marketing planning process?

A meat-packing company discovers that six months ago it unknowingly distributed meat from a cloned cow. The firm is unaware of any specific risks to humans consuming the meat; however, some scientists have raised questions, and some consumers are afraid of possible future problems. The meat company must decide whether or not to make this matter public. How should it begin the process of making an ethical decision?

A local deli has decided that it wants to become more socially responsible. For three of the stakeholder groups listed in the chapter, suggest socially responsible actions the deli could take to serve those stakeholders.

When integrating conscious marketing into a marketing strategy, a key task is to ensure that all managers are evaluated on their actions from a conscious marketing perspective. This action would take place during which stage of the strategic marketing planning process?

Describe how Walmart engages in CSR efforts to mitigate the criticism it receives for being the worst-paying company in the United States.

Identify the various stakeholders that the Red Cross, a program that provides support to victims of disaster, would want to be aware of in order to provide conscious marketing. Note that the Red Cross is a nonprofit program that is not funded by the government but by donor support. It does, however, run under a Congressional charter meaning that it does run tasks as assigned to it by the government.

In the ________ stage of conscious marketing, a firm will decide what level of commitment to its ethical policies and standards it is willing to declare publicly and how the firm plans to balance the needs of its various stakeholders.

Yagnash's company manufactures industrial ladders. He is concerned that consumers who do not understand ladder safety will purchase these extra-tall ladders and injure themselves. During which phase of the strategic marketing planning process should this issue be addressed?