Exam 4: Conscious Marketing, Corporate Social Responsibility, and Ethics

Constance has been asked to approve a marketing campaign that promotes food products to children. She is concerned that the food products are not particularly nutritious, although they are not as bad as the products sold by competitors. The ethical decision-making metric will allow Constance to

Aiden wants to work for a firm that demonstrates corporate social responsibility. Draw up a list of questions Aiden could use in an interview to determine the level of commitment of potential employers.

Plateau Computer Company decides to market its tablet computers to preschoolers, even though the tablets are better suited for much older children. This potentially unethical decision would take place during the control phase of the strategic marketing planning process.

When Toyota owners began to report problems with sticking accelerator pedals and nonfunctioning brakes, Toyota at first ignored or rejected the claims. Eventually, the company evaluated the issue and issued a recall. Which of the four steps of the ethical decision-making framework was Toyota performing when it recalled several of its 2007-2010 models?

Marketing ethics can involve societal issues such as the sale of products or services that may damage the environment or global issues such as the use of child labor.

Marketing ethics refers to the ethical situations that are specific to the domain of marketing relating to societal, global, or individual consumer issues.

How might a technology company like Apple ensure that it behaves in a socially responsible way toward its customers?

Crystal Water donates 2 percent of its profits to children in need of clean water. This action demonstrates that Crystal Water is a firm with a strong ethical climate.

The Golden Rule test asks the question, "Would I like to be on the receiving end of this action and all its potential consequences?"

The first step in ethical decision making is to gather information and identify stakeholders.

Which statement differentiates CSR from conscious marketing?

In which step of the ethical decision-making process would various alternatives be considered to determine the best solution?

The sale of environmentally damaging products made by child labor evokes which conscious marketing principle?

Business ethics and marketing ethics are synonymous terms.

Gary purchased a beer distributorship. He wants to increase the visibility of his firm in local markets, but he knows there are several regulations and socially accepted practices associated with promoting alcoholic beverages. The first thing Gary should do to make an ethical decision is to

________ provides a detailed, multipronged "Statement of Ethics" that can serve as a foundation for marketers.

Conscious marketing is governed by four overriding principles that guide a firm's economic value creation.

One of a company's stakeholders of conscious marketing is the marketplace in which a firm can lead the way by addressing water shortage issues which causes other firms to follow suit.

The ABC firm is in Step 4 of its ethical decision-making process. Executives are asked to take the publicity test using an ethical-decision making metric. All scores were in the "No" column. What does this mean?

During the ________ phase of the strategic marketing planning process, marketers utilize systems to check whether each conscious marketing issue raised in earlier phases was addressed.