Question 1

Which of the following statements is not true about the automobile, and automobile parts and accessories, online retail category?

Accepted Answer

A)  Most of the revenue in this category is generated from the sales of automobiles. 
B)  Automobile manufacturers use the Internet to deliver branding advertising. 
C)  U.S. franchising law prohibits automobile manufacturers from selling cars directly to consumers. 
D)  Automobile retailing is dominated by dealership networks. 
A)  Most of the revenue in this category is generated from the sales of automobiles. 
B)  Automobile manufacturers use the Internet to deliver branding advertising. 
C)  U.S. franchising law prohibits automobile manufacturers from selling cars directly to consumers. 
D)  Automobile retailing is dominated by dealership networks.

Question 2

In 2019, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store?

Accepted Answer

A)  almost 85% 
B)  almost 75% 
C)  almost 65% 
D)  almost 55% 
A)  almost 85% 
B)  almost 75% 
C)  almost 65% 
D)  almost 55%

Question 3

Which of the following has the second-highest share of online retail sales?

Accepted Answer

A)  omni-channel merchants 
B)  virtual merchants 
C)  catalog merchants 
D)  manufacturer-direct 
A)  omni-channel merchants 
B)  virtual merchants 
C)  catalog merchants 
D)  manufacturer-direct

Question 4

The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for which insurance product line?

Accepted Answer

A)  term life insurance 
B)  automobile insurance 
C)  health insurance 
D)  property and casualty insurance 
A)  term life insurance 
B)  automobile insurance 
C)  health insurance 
D)  property and casualty insurance

Question 5

All of the following statements about the online real estate services market are true except:

Accepted Answer

A)  the first step in the home buying process for nearly all ages of home buyers is to look online. 
B)  the major impact of Internet real estate sites has been in influencing offline decisions. 
C)  the primary service offered by real estate sites is a listing of houses available. 
D)  the Internet and e-commerce have created a revolution in the real estate value chain. 
A)  the first step in the home buying process for nearly all ages of home buyers is to look online. 
B)  the major impact of Internet real estate sites has been in influencing offline decisions. 
C)  the primary service offered by real estate sites is a listing of houses available. 
D)  the Internet and e-commerce have created a revolution in the real estate value chain.

Question 6

All of the following were factors that precipitated the growth of MOTO except:

Accepted Answer

A)  the national toll-free call system. 
B)  the growth of the cellular phone industry. 
C)  falling long distance telecommunications prices. 
D)  the growth of the credit card industry. 
A)  the national toll-free call system. 
B)  the growth of the cellular phone industry. 
C)  falling long distance telecommunications prices. 
D)  the growth of the credit card industry.

Question 7

What is the largest sector of the online travel services market in terms of revenue?

Accepted Answer

A)  hotel reservations 
B)  car reservations 
C)  cruise/tour reservations 
D)  airline reservations 
A)  hotel reservations 
B)  car reservations 
C)  cruise/tour reservations 
D)  airline reservations

Question 8

For a quick check of a firm's short-term financial health, examine its:

Accepted Answer

A)  working capital. 
B)  gross margin. 
C)  long-term debt. 
D)  cost of sales. 
A)  working capital. 
B)  gross margin. 
C)  long-term debt. 
D)  cost of sales.

Question 9

Barkbox is an example of a subscription-based retail revenue model.

Accepted Answer

A) True 
 B)False

Question 10

What are the challenges faced by automobile manufacturers in selling online?

Accepted Answer

Currently, U.S. franchising law prohibit

Question 11

By 2023, almost 70% of the adult French population are expected to use online banking.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is not true about on-demand service firms?

Accepted Answer

A)  The growth of on-demand service firms is supported using online reputation systems based on peer review. 
B)  It is not likely that on-demand service firms will totally escape government regulation. 
C)  On-demand service firms facilitate access to resources. 
D)  On-demand service firms are a totally new phenomenon without precedent in the history of e-commerce. 
A)  The growth of on-demand service firms is supported using online reputation systems based on peer review. 
B)  It is not likely that on-demand service firms will totally escape government regulation. 
C)  On-demand service firms facilitate access to resources. 
D)  On-demand service firms are a totally new phenomenon without precedent in the history of e-commerce.

Question 13

Personal consumption of retail goods and services accounts for over 80% of total gross domestic product (GDP).

Accepted Answer

A) True 
 B)False

Question 14

Explain why online career services are so well suited to the Web.

Accepted Answer

Next to travel services, job-hunting ser

Question 15

Discuss the issue of consolidation in the online travel services industry.

Accepted Answer

The online travel services industry has

Question 16

Which of the following is not a digitally native vertical brand?

Accepted Answer

A)  Warby Parker 
B)  Wayfair 
C)  Everlane 
D)  Caspar 
A)  Warby Parker 
B)  Wayfair 
C)  Everlane 
D)  Caspar

Question 17

Which of the following has the highest share of online retail sales?

Accepted Answer

A)  omni-channel merchants 
B)  virtual merchants 
C)  catalog merchants 
D)  manufacturer-direct 
A)  omni-channel merchants 
B)  virtual merchants 
C)  catalog merchants 
D)  manufacturer-direct

Question 18

Big data plays an important role in predictive marketing.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following categories generates the highest percentage of online retail revenue?

Accepted Answer

A)  computers and electronics 
B)  apparel and accessories 
C)  books/music/video 
D)  automobile and automobile parts and accessories 
A)  computers and electronics 
B)  apparel and accessories 
C)  books/music/video 
D)  automobile and automobile parts and accessories

Question 20

All of the following are strategic factors that pertain specifically to a firm and its related businesses except:

Accepted Answer

A)  core competencies. 
B)  synergies. 
C)  technology. 
D)  power of customers. 
A)  core competencies. 
B)  synergies. 
C)  technology. 
D)  power of customers.

Which of the following statements is not true about the automobile, and automobile parts and accessories, online retail category?

In 2019, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store?

Which of the following has the second-highest share of online retail sales?

The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for which insurance product line?

All of the following statements about the online real estate services market are true except:

All of the following were factors that precipitated the growth of MOTO except:

What is the largest sector of the online travel services market in terms of revenue?

For a quick check of a firm's short-term financial health, examine its:

Barkbox is an example of a subscription-based retail revenue model.

What are the challenges faced by automobile manufacturers in selling online?

By 2023, almost 70% of the adult French population are expected to use online banking.

Which of the following is not true about on-demand service firms?

Personal consumption of retail goods and services accounts for over 80% of total gross domestic product (GDP).

Explain why online career services are so well suited to the Web.

Discuss the issue of consolidation in the online travel services industry.

Which of the following is not a digitally native vertical brand?

Which of the following has the highest share of online retail sales?

Big data plays an important role in predictive marketing.

Which of the following categories generates the highest percentage of online retail revenue?

All of the following are strategic factors that pertain specifically to a firm and its related businesses except:

Introduction to E-Commerce

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Business Strategies

E-Commerce Marketing and Advertising

Social, Mobile, and Local Marketing

Ethics, Law, and E-Commerce

Online Media

Online Communities

B2b E-Commerce

Filters

Exam 11: E-Commerce Retail and Services

Which of the following statements is not true about the automobile, and automobile parts and accessories, online retail category?

In 2019, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store?

Which of the following has the second-highest share of online retail sales?

The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for which insurance product line?

All of the following statements about the online real estate services market are true except:

All of the following were factors that precipitated the growth of MOTO except:

What is the largest sector of the online travel services market in terms of revenue?

For a quick check of a firm's short-term financial health, examine its:

Barkbox is an example of a subscription-based retail revenue model.

What are the challenges faced by automobile manufacturers in selling online?

By 2023, almost 70% of the adult French population are expected to use online banking.

Which of the following is not true about on-demand service firms?

Personal consumption of retail goods and services accounts for over 80% of total gross domestic product (GDP).

Explain why online career services are so well suited to the Web.

Discuss the issue of consolidation in the online travel services industry.

Which of the following is not a digitally native vertical brand?

Which of the following has the highest share of online retail sales?

Big data plays an important role in predictive marketing.

Which of the following categories generates the highest percentage of online retail revenue?

All of the following are strategic factors that pertain specifically to a firm and its related businesses except:

Introduction to E-Commerce

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Business Strategies

E-Commerce Marketing and Advertising

Social, Mobile, and Local Marketing

Ethics, Law, and E-Commerce

Online Media

Online Communities

B2b E-Commerce

Filters