Question 1

Which of the following is not a key element of an elevator pitch?

Accepted Answer

A)  exit strategy 
B)  growth metrics 
C)  legal structure 
D)  market opportunity 
A)  exit strategy 
B)  growth metrics 
C)  legal structure 
D)  market opportunity

Question 2

Which of the following may offer its customers value chain management software?

Accepted Answer

A)  e-distributors 
B)  e-procurement companies 
C)  exchanges 
D)  community providers 
A)  e-distributors 
B)  e-procurement companies 
C)  exchanges 
D)  community providers

Question 3

Which of the following is another name for a revenue model?

Accepted Answer

A)  business model 
B)  business strategy 
C)  financial model 
D)  financial statements 
A)  business model 
B)  business strategy 
C)  financial model 
D)  financial statements

Question 4

The term unfit fitness refers to a situation in which employees of a firm have the wrong skills for the current environment.

Accepted Answer

A) True 
 B)False

Question 5

Portals primarily generate revenue in all of the following ways except:

Accepted Answer

A)  charging advertisers for ad placement. 
B)  collecting transaction fees. 
C)  sales of goods. 
D)  charging subscription fees. 
A)  charging advertisers for ad placement. 
B)  collecting transaction fees. 
C)  sales of goods. 
D)  charging subscription fees.

Question 6

Which of the following is not a primary activity in a firm value chain?

Accepted Answer

A)  outbound logistics 
B)  finance/accounting 
C)  operations 
D)  after-sales service 
A)  outbound logistics 
B)  finance/accounting 
C)  operations 
D)  after-sales service

Question 7

Which of the following uses a subscription revenue model for books?

Accepted Answer

A)  Spotify 
B)  Amazon Kindle Unlimited 
C)  Rhapsody 
D)  Pandora 
A)  Spotify 
B)  Amazon Kindle Unlimited 
C)  Rhapsody 
D)  Pandora

Question 8

Which of the following gives a business model the most credibility with outside investors?

Accepted Answer

A)  the firm's management team 
B)  the firm's value proposition 
C)  the firm's market opportunity 
D)  the firm's market strategy 
A)  the firm's management team 
B)  the firm's value proposition 
C)  the firm's market opportunity 
D)  the firm's market strategy

Question 9

Which of the following is an example of the affiliate revenue model?

Accepted Answer

A)  Scribd 
B)  eBay 
C)  L.L. Bean 
D)  MyPoints 
A)  Scribd 
B)  eBay 
C)  L.L. Bean 
D)  MyPoints

Question 10

Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

Accepted Answer

A)  global reach 
B)  richness 
C)  interactivity 
D)  personalization 
A)  global reach 
B)  richness 
C)  interactivity 
D)  personalization

Question 11

A company's strong linkages with its customers increase switching costs.

Accepted Answer

A) True 
 B)False

Question 12

The Internet's universal standard have changed industry structure by increasing barriers to entry and decreasing competition within an industry.

Accepted Answer

A) True 
 B)False

Question 13

Information asymmetries enable some firms to have an edge over others.

Accepted Answer

A) True 
 B)False

Question 14

In 2019, the overall global retail market was estimated to be about:

Accepted Answer

A)  $2.5 trillion. 
B)  $25 trillion. 
C)  $250 trillion. 
D)  $250 billion. 
A)  $2.5 trillion. 
B)  $25 trillion. 
C)  $250 trillion. 
D)  $250 billion.

Question 15

Ariba is an example of a(n)________.

Accepted Answer

A)  e-distributor 
B)  portal 
C)  e-procurement firm 
D)  Industry consortium 
A)  e-distributor 
B)  portal 
C)  e-procurement firm 
D)  Industry consortium

Question 16

A ________ specifically details how you plan to find customers and to sell your product.

Accepted Answer

A)  sales analysis 
B)  business plan 
C)  competitive strategy 
D)  market strategy 
A)  sales analysis 
B)  business plan 
C)  competitive strategy 
D)  market strategy

Question 17

Why is the management team such an important element of a business model?

Accepted Answer

A strong management team gives a model i

Question 18

Who are the e-commerce enablers and why are they important?

Accepted Answer

E-commerce enablers provide the hardware

Question 19

In general, the key to becoming a successful content provider is to:

Accepted Answer

A)  own the content being provided. 
B)  own the technology by which content is created, presented, and distributed. 
C)  provide online content for free. 
D)  provide other services as well as online content. 
A)  own the content being provided. 
B)  own the technology by which content is created, presented, and distributed. 
C)  provide online content for free. 
D)  provide other services as well as online content.

Question 20

Which of the following factors is not a significant influence on a company's competitive environment?

Accepted Answer

A)  how many competitors are active 
B)  what the market share of each competitor is 
C)  the availability of supportive organizational structures 
D)  how competitors price their products 
A)  how many competitors are active 
B)  what the market share of each competitor is 
C)  the availability of supportive organizational structures 
D)  how competitors price their products

Which of the following is not a key element of an elevator pitch?

Which of the following may offer its customers value chain management software?

Which of the following is another name for a revenue model?

The term unfit fitness refers to a situation in which employees of a firm have the wrong skills for the current environment.

Portals primarily generate revenue in all of the following ways except:

Which of the following is not a primary activity in a firm value chain?

Which of the following uses a subscription revenue model for books?

Which of the following gives a business model the most credibility with outside investors?

Which of the following is an example of the affiliate revenue model?

Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

A company's strong linkages with its customers increase switching costs.

The Internet's universal standard have changed industry structure by increasing barriers to entry and decreasing competition within an industry.

Information asymmetries enable some firms to have an edge over others.

In 2019, the overall global retail market was estimated to be about:

Ariba is an example of a(n)________.

A ________ specifically details how you plan to find customers and to sell your product.

Why is the management team such an important element of a business model?

Who are the e-commerce enablers and why are they important?

In general, the key to becoming a successful content provider is to:

Which of the following factors is not a significant influence on a company's competitive environment?

Introduction to E-Commerce

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising

Social, Mobile, and Local Marketing

Ethics, Law, and E-Commerce

Online Media

Online Communities

E-Commerce Retail and Services

B2b E-Commerce

Filters

Exam 5: E-Commerce Business Strategies

Which of the following is not a key element of an elevator pitch?

Which of the following may offer its customers value chain management software?

Which of the following is another name for a revenue model?

The term unfit fitness refers to a situation in which employees of a firm have the wrong skills for the current environment.

Portals primarily generate revenue in all of the following ways except:

Which of the following is not a primary activity in a firm value chain?

Which of the following uses a subscription revenue model for books?

Which of the following gives a business model the most credibility with outside investors?

Which of the following is an example of the affiliate revenue model?

Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

A company's strong linkages with its customers increase switching costs.

The Internet's universal standard have changed industry structure by increasing barriers to entry and decreasing competition within an industry.

Information asymmetries enable some firms to have an edge over others.

In 2019, the overall global retail market was estimated to be about:

Ariba is an example of a(n)________.

A ________ specifically details how you plan to find customers and to sell your product.

Why is the management team such an important element of a business model?

Who are the e-commerce enablers and why are they important?

In general, the key to becoming a successful content provider is to:

Which of the following factors is not a significant influence on a company's competitive environment?

Introduction to E-Commerce

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising

Social, Mobile, and Local Marketing

Ethics, Law, and E-Commerce

Online Media

Online Communities

E-Commerce Retail and Services

B2b E-Commerce

Filters