Question 1

The existence of many competitors in any one market segment may indicate:

Accepted Answer

A)  an untapped market niche. 
B)  the market is saturated. 
C)  no one firm has differentiated itself within that market. 
D)  a market that has already been tried without success. 
A)  an untapped market niche. 
B)  the market is saturated. 
C)  no one firm has differentiated itself within that market. 
D)  a market that has already been tried without success.

Question 2

Which of the following are Amazon's primary value propositions?

Accepted Answer

A)  personalization and customization 
B)  selection and convenience 
C)  reduction of price discovery cost 
D)  management of product delivery 
A)  personalization and customization 
B)  selection and convenience 
C)  reduction of price discovery cost 
D)  management of product delivery

Question 3

Define and describe the transaction broker business model and discuss the eight components of the business model for this type of B2C firm.

Accepted Answer

The transaction broker business model is

Question 4

Define elevator pitch and describe its key elements.

Accepted Answer

An elevator pitch is a short two-to-thre

Question 5

________ is defined by company using its competitive advantage to gain in surrounding markets.

Accepted Answer

A)  Market strategy 
B)  Differentiation 
C)  Leverage 
D)  Focus 
A)  Market strategy 
B)  Differentiation 
C)  Leverage 
D)  Focus

Question 6

The basic value proposition of community providers is:

Accepted Answer

A)  they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests. 
B)  they offer consumers valuable, convenient, time-saving, and low-cost alternatives to traditional service providers. 
C)  they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact. 
D)  they increase customers' productivity by helping them get things done faster and more cheaply. 
A)  they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests. 
B)  they offer consumers valuable, convenient, time-saving, and low-cost alternatives to traditional service providers. 
C)  they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact. 
D)  they increase customers' productivity by helping them get things done faster and more cheaply.

Question 7

Which of the following statements about Foursquare is not true?

Accepted Answer

A)  Foursquare combines a social network business model with location-based technology. 
B)  Foursquare initially struggled to find profitability. 
C)  The growth in Foursquare's revenue since 2015 has been driven primarily by significant increases in the numbers of users of its Swarm app. 
D)  Foursquare's users are typically amenable to having their location tracked and their data collected, since tracking users' location is the express purpose of the app. 
A)  Foursquare combines a social network business model with location-based technology. 
B)  Foursquare initially struggled to find profitability. 
C)  The growth in Foursquare's revenue since 2015 has been driven primarily by significant increases in the numbers of users of its Swarm app. 
D)  Foursquare's users are typically amenable to having their location tracked and their data collected, since tracking users' location is the express purpose of the app.

Question 8

Which of the following is not an example of the bricks-and-clicks e-tailing business model?

Accepted Answer

A)  Walmart 
B)  Target 
C)  Bluefly 
D)  Staples 
A)  Walmart 
B)  Target 
C)  Bluefly 
D)  Staples

Question 9

Social technologies change industry structure by weakening powerful sales channels and shifts bargaining power to consumers.

Accepted Answer

A) True 
 B)False

Question 10

A ________ is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.

Accepted Answer

A)  value chain 
B)  value system 
C)  value web 
D)  business strategy 
A)  value chain 
B)  value system 
C)  value web 
D)  business strategy

Question 11

Real markets are imperfect.

Accepted Answer

A) True 
 B)False

Question 12

What is the primary revenue model for an e-distributor?

Accepted Answer

A)  sales 
B)  transaction fee 
C)  advertising 
D)  subscription 
A)  sales 
B)  transaction fee 
C)  advertising 
D)  subscription

Question 13

Which type of investor typically becomes interested in a startup company after it has begun generating revenue?

Accepted Answer

A)  incubators 
B)  angel investors 
C)  crowdfunders 
D)  venture capital investors 
A)  incubators 
B)  angel investors 
C)  crowdfunders 
D)  venture capital investors

Question 14

Which of the following does not use a subscription revenue model?

Accepted Answer

A)  Apple Music 
B)  eHarmony 
C)  Ancestry 
D)  Twitter 
A)  Apple Music 
B)  eHarmony 
C)  Ancestry 
D)  Twitter

Question 15

All of the following can be considered a direct or indirect competitor of Amazon except:

Accepted Answer

A)  eBay. 
B)  Apple's iTunes Store. 
C)  Walmart. 
D)  Priceline. 
A)  eBay. 
B)  Apple's iTunes Store. 
C)  Walmart. 
D)  Priceline.

Question 16

All of the following use an advertising revenue model except:

Accepted Answer

A)  Facebook. 
B)  Yahoo. 
C)  Google. 
D)  Walmart. 
A)  Facebook. 
B)  Yahoo. 
C)  Google. 
D)  Walmart.

Question 17

In the subscription revenue model, a company primarily generates income from the display of ads.

Accepted Answer

A) True 
 B)False

Question 18

Discuss the implications of each of the unique features of e-commerce technology for the overall business environment.

Accepted Answer

The ubiquity of e-commerce creates new m

Question 19

Stickiness is an important attribute for which of the following revenue models?

Accepted Answer

A)  advertising revenue model 
B)  subscription revenue model 
C)  transaction fee revenue model 
D)  affiliate revenue model 
A)  advertising revenue model 
B)  subscription revenue model 
C)  transaction fee revenue model 
D)  affiliate revenue model

Question 20

Define organizational development and describe its importance in relation to the implementation of a business plan and strategy.

Accepted Answer

Organizational development is a plan tha

The existence of many competitors in any one market segment may indicate:

Which of the following are Amazon's primary value propositions?

Define and describe the transaction broker business model and discuss the eight components of the business model for this type of B2C firm.

Define elevator pitch and describe its key elements.

________ is defined by company using its competitive advantage to gain in surrounding markets.

The basic value proposition of community providers is:

Which of the following statements about Foursquare is not true?

Which of the following is not an example of the bricks-and-clicks e-tailing business model?

Social technologies change industry structure by weakening powerful sales channels and shifts bargaining power to consumers.

A ________ is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.

Real markets are imperfect.

What is the primary revenue model for an e-distributor?

Which type of investor typically becomes interested in a startup company after it has begun generating revenue?

Which of the following does not use a subscription revenue model?

All of the following can be considered a direct or indirect competitor of Amazon except:

All of the following use an advertising revenue model except:

In the subscription revenue model, a company primarily generates income from the display of ads.

Discuss the implications of each of the unique features of e-commerce technology for the overall business environment.

Stickiness is an important attribute for which of the following revenue models?

Define organizational development and describe its importance in relation to the implementation of a business plan and strategy.

Introduction to E-Commerce

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising

Social, Mobile, and Local Marketing

Ethics, Law, and E-Commerce

Online Media

Online Communities

E-Commerce Retail and Services

B2b E-Commerce

Filters

Exam 5: E-Commerce Business Strategies

The existence of many competitors in any one market segment may indicate:

Which of the following are Amazon's primary value propositions?

Define and describe the transaction broker business model and discuss the eight components of the business model for this type of B2C firm.

Define elevator pitch and describe its key elements.

________ is defined by company using its competitive advantage to gain in surrounding markets.

The basic value proposition of community providers is:

Which of the following statements about Foursquare is not true?

Which of the following is not an example of the bricks-and-clicks e-tailing business model?

Social technologies change industry structure by weakening powerful sales channels and shifts bargaining power to consumers.

A ________ is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.

Real markets are imperfect.

What is the primary revenue model for an e-distributor?

Which type of investor typically becomes interested in a startup company after it has begun generating revenue?

Which of the following does not use a subscription revenue model?

All of the following can be considered a direct or indirect competitor of Amazon except:

All of the following use an advertising revenue model except:

In the subscription revenue model, a company primarily generates income from the display of ads.

Discuss the implications of each of the unique features of e-commerce technology for the overall business environment.

Stickiness is an important attribute for which of the following revenue models?

Define organizational development and describe its importance in relation to the implementation of a business plan and strategy.

Introduction to E-Commerce

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising

Social, Mobile, and Local Marketing

Ethics, Law, and E-Commerce

Online Media

Online Communities

E-Commerce Retail and Services

B2b E-Commerce

Filters