Exam 4: Forecasting

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Simple ________ forecasts only work well if we can assume that market demands will stay fairly steady over time.

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Which of the following uses three types of participants: decision makers, staff personnel, and respondents?

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One advantage of exponential smoothing is the limited amount of record keeping involved.

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Mean squared error and exponential smoothing are two measures of the overall error of a forecasting model.

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Sophisticated forecasting models are not always better than simple ones.

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What is the difference between an associative model and a time-series model?

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Identify the four components of a time series. Which one of these is rarely forecast? Why is this so?

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Marie Bain is the production manager at a company that manufactures hot water heaters. Marie needs a demand forecast for the next few years to help decide whether to add new production capacity. The company's sales history (in thousands of units) is shown in the table below. Use exponential smoothing with trend adjustment to forecast demand for period 7. The initial forecast for period 1 was 11 units; the initial estimate of trend was 2. The smoothing constants are α = .3 and β = .5. Marie Bain is the production manager at a company that manufactures hot water heaters. Marie needs a demand forecast for the next few years to help decide whether to add new production capacity. The company's sales history (in thousands of units) is shown in the table below. Use exponential smoothing with trend adjustment to forecast demand for period 7. The initial forecast for period 1 was 11 units; the initial estimate of trend was 2. The smoothing constants are α = .3 and β = .5.

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Time-series data may exhibit which of the following behaviors?

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An approach to exponential smoothing in which the smoothing constant is automatically changed to keep errors to a minimum is called ________.

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A coffee chain sells temperature-controlled smart mugs at $150 each. The monthly sales of mugs for the last twelve months were: A coffee chain sells temperature-controlled smart mugs at $150 each. The monthly sales of mugs for the last twelve months were:    (a) Compute a 3-month moving average demand forecast for each month from June through December. (Round all forecasts to the nearest whole unit.) (b) Compute a 5-month moving average demand forecast for each month from June through December. (Round all forecasts to the nearest whole unit.) (c) Calculate the MSE covering June through December for both methods. (d) Which method is more likely to have a better forecast performance? (a) Compute a 3-month moving average demand forecast for each month from June through December. (Round all forecasts to the nearest whole unit.) (b) Compute a 5-month moving average demand forecast for each month from June through December. (Round all forecasts to the nearest whole unit.) (c) Calculate the MSE covering June through December for both methods. (d) Which method is more likely to have a better forecast performance?

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What does it mean to "decompose" a time series?

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John's House of Pancakes uses a weighted moving average method to forecast pancake sales. It assigns a weight of 5 to the previous month's demand, 3 to demand two months ago, and 1 to demand three months ago. If sales amounted to 3000 pancakes in May, 2200 pancakes in June, and 1000 pancakes in July, what should be the forecast for August?

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Explain the role of regression models (time series and otherwise) in forecasting. That is, how is trend projection able to forecast? How is regression used for causal forecasting?

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The primary purpose of the mean absolute deviation (MAD) in forecasting is to:

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Which of the following techniques uses variables such as price and promotional expenditures, which are related to product demand, to predict demand?

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In trend projection, the trend component is the intercept of the regression equation.

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Linear regression is known as a(n) ________ model because it incorporates variables or factors that might influence the quantity being forecast.

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List and briefly describe the three major types of forecasts that organizations use in planning future operations.

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What are the three realities of forecasting that companies face?

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