Question 1

Why is the continuity of a theme important with videos?

Accepted Answer

A)  A general theme makes it easier to create regular content. 
B)  Specificity is important with video content sharing. 
C)  It helps ensure a video will go viral. 
D)  It is more likely to convince a viewer to watch other videos and to subscribe to a channel. 
E)  It makes measurement easier. 
A)  A general theme makes it easier to create regular content. 
B)  Specificity is important with video content sharing. 
C)  It helps ensure a video will go viral. 
D)  It is more likely to convince a viewer to watch other videos and to subscribe to a channel. 
E)  It makes measurement easier. D

Question 2

What is the AEIOU rule for developing video content?

Accepted Answer

Video should be authentic,entertaining,intimate,offbeat and unusual.

Question 3

Why were Blendtec's videos so successful?

Accepted Answer

A)  They showed the benefits of the product in a creative and entertaining manner. 
B)  They were a successful form of advertising. 
C)  Many people need blenders. 
D)  The company supported its video campaign with traditional advertising. 
E)  Blendtec invested heavily in the video production 
A)  They showed the benefits of the product in a creative and entertaining manner. 
B)  They were a successful form of advertising. 
C)  Many people need blenders. 
D)  The company supported its video campaign with traditional advertising. 
E)  Blendtec invested heavily in the video production A

Question 4

The most popular channel used to share information online is

Accepted Answer

A)  YouTube 
B)  Facebook 
C)  Twitter 
D)  Instant message 
E)  Email 
A)  YouTube 
B)  Facebook 
C)  Twitter 
D)  Instant message 
E)  Email

Question 5

One benefit of focusing on delivering content to a core audience is that it can result in higher conversion rates.

Accepted Answer

A) True 
 B)False

Question 6

Social media is an important tool for video sharing sites because most of them rely on advertising revenue.

Accepted Answer

A) True 
 B)False

Question 7

What is a reason for YouTube's popularity?

Accepted Answer

A)  It has 78.5% of the video sharing market share. 
B)  It integrates easily with other social media platforms 
C)  It provides ways for users to monetize their videos. 
D)  It promotes high definition video. 
E)  It has higher organic search rankings. 
A)  It has 78.5% of the video sharing market share. 
B)  It integrates easily with other social media platforms 
C)  It provides ways for users to monetize their videos. 
D)  It promotes high definition video. 
E)  It has higher organic search rankings.

Question 8

Using real people in actual locations when creating a video is an example of

Accepted Answer

A)  Authenticity 
B)  Professionalism 
C)  Intimacy 
D)  Being entertaining 
E)  Human drama 
A)  Authenticity 
B)  Professionalism 
C)  Intimacy 
D)  Being entertaining 
E)  Human drama

Question 9

What are the advantages of marketing with online videos?

Accepted Answer

1.Video can engage viewers as it provide

Question 10

One reason that video creates a stronger connection with consumers is

Accepted Answer

A)  Because it tells a story. 
B)  That it is seen as a diversion or quick break. 
C)  Because viewers are more vested in content when there is a human face attached. 
D)  It creates community. 
E)  People don't like to read. 
A)  Because it tells a story. 
B)  That it is seen as a diversion or quick break. 
C)  Because viewers are more vested in content when there is a human face attached. 
D)  It creates community. 
E)  People don't like to read.

Question 11

Why is user generated content is taken more seriously by consumers?

Accepted Answer

A)  It does not include a strong sales message. 
B)  It is seen as unaffiliated. 
C)  User generated content is usually more entertaining. 
D)  It is better edited and more polished. 
E)  It generates more video views. 
A)  It does not include a strong sales message. 
B)  It is seen as unaffiliated. 
C)  User generated content is usually more entertaining. 
D)  It is better edited and more polished. 
E)  It generates more video views.

Question 12

Online video can act like an infomercial by showcasing a product's features and benefits.

Accepted Answer

A) True 
 B)False

Question 13

Which statement is false?

Accepted Answer

A)  Focusing on solid content is key to monetizing videos. 
B)  Vimeo and YouTube offer ways to monetize videos. 
C)  To successfully monetize videos it is important to promote the channel on other websites. 
D)  Updating videos frequently is one way to generate more clicks and ad revenue. 
E)  Understanding video analytics helps with better creating content for a target audience. 
A)  Focusing on solid content is key to monetizing videos. 
B)  Vimeo and YouTube offer ways to monetize videos. 
C)  To successfully monetize videos it is important to promote the channel on other websites. 
D)  Updating videos frequently is one way to generate more clicks and ad revenue. 
E)  Understanding video analytics helps with better creating content for a target audience.

Question 14

It is easy to creative a video that accomplishes marketing objectives and goes viral.

Accepted Answer

A) True 
 B)False

Question 15

Why has video sharing increased in popularity?

Accepted Answer

A)  Video sharing websites have proliferated,making it easy to share video. 
B)  The cost of video equipment has declined. 
C)  More people have learned to record and edit video 
D)  Facebook has the biggest share of the video sharing market. 
E)  It is easier to find someone with video expertise today. 
A)  Video sharing websites have proliferated,making it easy to share video. 
B)  The cost of video equipment has declined. 
C)  More people have learned to record and edit video 
D)  Facebook has the biggest share of the video sharing market. 
E)  It is easier to find someone with video expertise today.

Question 16

Brevity is important when creating videos because

Accepted Answer

A)  Most videos on sharing sites are short. 
B)  Longer videos take longer to load. 
C)  People have short attention spans. 
D)  Shorter videos are more popular. 
E)  Research shows that 76% of viral videos are under two minutes. 
A)  Most videos on sharing sites are short. 
B)  Longer videos take longer to load. 
C)  People have short attention spans. 
D)  Shorter videos are more popular. 
E)  Research shows that 76% of viral videos are under two minutes.

Question 17

What was the main challenge identified in the Old Spice Guy case study?

Accepted Answer

A)  Convincing men to buy Old Spice. 
B)  Illustrating that the Old Spice brand was not old and out of date. 
C)  Promoting the videos on other social channels while still reaching YouTube influencers. 
D)  Positioning the body way as masculine while marketing to women. 
E)  Creating the video content quickly enough for the social media responses to appear timely. 
A)  Convincing men to buy Old Spice. 
B)  Illustrating that the Old Spice brand was not old and out of date. 
C)  Promoting the videos on other social channels while still reaching YouTube influencers. 
D)  Positioning the body way as masculine while marketing to women. 
E)  Creating the video content quickly enough for the social media responses to appear timely.

Question 18

YouTube only became a leader in online video sharing after it was purchased by Google in 2006.

Accepted Answer

A) True 
 B)False

Question 19

Tertiary sharing is the easiest step in sharing videos online.

Accepted Answer

A) True 
 B)False

Question 20

One way to make video sharing easier is to ensure each video has descriptive keywords,tags and a title.

Accepted Answer

A) True 
 B)False

Why is the continuity of a theme important with videos?

What is the AEIOU rule for developing video content?

Why were Blendtec's videos so successful?

The most popular channel used to share information online is

One benefit of focusing on delivering content to a core audience is that it can result in higher conversion rates.

Social media is an important tool for video sharing sites because most of them rely on advertising revenue.

What is a reason for YouTube's popularity?

Using real people in actual locations when creating a video is an example of

What are the advantages of marketing with online videos?

One reason that video creates a stronger connection with consumers is

Why is user generated content is taken more seriously by consumers?

Online video can act like an infomercial by showcasing a product's features and benefits.

Which statement is false?

It is easy to creative a video that accomplishes marketing objectives and goes viral.

Why has video sharing increased in popularity?

Brevity is important when creating videos because

What was the main challenge identified in the Old Spice Guy case study?

YouTube only became a leader in online video sharing after it was purchased by Google in 2006.

Tertiary sharing is the easiest step in sharing videos online.

One way to make video sharing easier is to ensure each video has descriptive keywords,tags and a title.

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Publishing Blogs

Publishing Podcasts and Webinars

Publishing Articles,White Papers and E-Books

Sharing Photos and Images

Social Networks

Microblogging

Discussion Boards,Social News and Q&A Sites

Mobile Computing and Location Marketing

Social Media Monitoring

Social Media Marketing Plan

Filters

Exam 8: Sharing Videos

Why is the continuity of a theme important with videos?

What is the AEIOU rule for developing video content?

Why were Blendtec's videos so successful?

The most popular channel used to share information online is

One benefit of focusing on delivering content to a core audience is that it can result in higher conversion rates.

Social media is an important tool for video sharing sites because most of them rely on advertising revenue.

What is a reason for YouTube's popularity?

Using real people in actual locations when creating a video is an example of

What are the advantages of marketing with online videos?

One reason that video creates a stronger connection with consumers is

Why is user generated content is taken more seriously by consumers?

Online video can act like an infomercial by showcasing a product's features and benefits.

Which statement is false?

It is easy to creative a video that accomplishes marketing objectives and goes viral.

Why has video sharing increased in popularity?

Brevity is important when creating videos because

What was the main challenge identified in the Old Spice Guy case study?

YouTube only became a leader in online video sharing after it was purchased by Google in 2006.

Tertiary sharing is the easiest step in sharing videos online.

One way to make video sharing easier is to ensure each video has descriptive keywords,tags and a title.

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Publishing Blogs

Publishing Podcasts and Webinars

Publishing Articles,White Papers and E-Books

Sharing Photos and Images

Social Networks

Microblogging

Discussion Boards,Social News and Q&A Sites

Mobile Computing and Location Marketing

Social Media Monitoring

Social Media Marketing Plan

Filters