What Was the Main Challenge Identified in the Old Spice

What was the main challenge identified in the Old Spice Guy case study?

A) Convincing men to buy Old Spice.
B) Illustrating that the Old Spice brand was not old and out of date.
C) Promoting the videos on other social channels while still reaching YouTube influencers.
D) Positioning the body way as masculine while marketing to women.
E) Creating the video content quickly enough for the social media responses to appear timely.

Correct Answer:

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