Question 1

What social network did not succeed in the U.S.but has been successful in other countries?

Accepted Answer

A)  MySpace 
B)  RenRen 
C)  Orkut 
D)  Bebo 
E)  Friendster 
A)  MySpace 
B)  RenRen 
C)  Orkut 
D)  Bebo 
E)  Friendster C

Question 2

Social networks blur the line between business and personal life.

Accepted Answer

A) True 
 B)False  True

Question 3

Discussion boards are an earlier form of social networks.

Accepted Answer

A) True 
 B)False  True

Question 4

According to the text,which is not considered a mistake on a LinkedIn profile?

Accepted Answer

A)  A boring headline. 
B)  Writing a profile summary in the third person. 
C)  Choosing a broad or not relevant category. 
D)  Completing a profile with as much detail as possible. 
E)  Pasting your resume verbatim into a profile. 
A)  A boring headline. 
B)  Writing a profile summary in the third person. 
C)  Choosing a broad or not relevant category. 
D)  Completing a profile with as much detail as possible. 
E)  Pasting your resume verbatim into a profile.

Question 5

What is the appeal of a private social network for a nonprofit?

Accepted Answer

A)  Its supporters do not use general social networks like Facebook. 
B)  It provides a means for them to organize a cause without the distractions of a general social network. 
C)  It allows the nonprofit to amplify its message. 
D)  A private social network allows for more genuine relationships with the members. 
E)  It creates a feeling of exclusivity for its members. 
A)  Its supporters do not use general social networks like Facebook. 
B)  It provides a means for them to organize a cause without the distractions of a general social network. 
C)  It allows the nonprofit to amplify its message. 
D)  A private social network allows for more genuine relationships with the members. 
E)  It creates a feeling of exclusivity for its members.

Question 6

A white label social network can also be called a corporate social network.

Accepted Answer

A) True 
 B)False

Question 7

Orkut is the leading social network in Brazil.

Accepted Answer

A) True 
 B)False

Question 8

Why should firms consider investing in a presence on larger social networks?

Accepted Answer

A)  They set social media trends and have the largest audiences. 
B)  It is where the competition is. 
C)  It is where good content has the best chance of being shared. 
D)  It is where the consumers are. 
E)  They will likely grow,so a presence there will pay off in the future. 
A)  They set social media trends and have the largest audiences. 
B)  It is where the competition is. 
C)  It is where good content has the best chance of being shared. 
D)  It is where the consumers are. 
E)  They will likely grow,so a presence there will pay off in the future.

Question 9

Why are social networks so useful for businesses that sell to consumers?

Accepted Answer

A)  It costs much less than traditional advertising. 
B)  Companies can easily see what the competition is doing on social networks. 
C)  It is a useful medium for broadcasting messages to a large audience. 
D)  They are a great way to find and reach potential customers. 
E)  It does not require any technical knowledge. 
A)  It costs much less than traditional advertising. 
B)  Companies can easily see what the competition is doing on social networks. 
C)  It is a useful medium for broadcasting messages to a large audience. 
D)  They are a great way to find and reach potential customers. 
E)  It does not require any technical knowledge.

Question 10

What did Quantivo learn about targeting groups on LinkedIn?

Accepted Answer

A)  Product-focused white papers were the most popular types of content. 
B)  Broadcasting messages to groups was usually well-received. 
C)  Most LinkedIn groups have similar dynamics and characteristics. 
D)  A group's activity level is more important than its size. 
E)  It is best to join groups under a company identity. 
A)  Product-focused white papers were the most popular types of content. 
B)  Broadcasting messages to groups was usually well-received. 
C)  Most LinkedIn groups have similar dynamics and characteristics. 
D)  A group's activity level is more important than its size. 
E)  It is best to join groups under a company identity.

Question 11

Ryze was the first social network.

Accepted Answer

A) True 
 B)False

Question 12

Large social networks are being threatened by niche social networks that cater to specific interests.

Accepted Answer

A) True 
 B)False

Question 13

One advantage of a white label social network is that

Accepted Answer

A)  It can be hidden from the competition. 
B)  It has low costs. 
C)  It can be customized to suit the needs of a particular audience. 
D)  It allows a company to monitor its employees. 
E)  A company can preselect who can access it. 
A)  It can be hidden from the competition. 
B)  It has low costs. 
C)  It can be customized to suit the needs of a particular audience. 
D)  It allows a company to monitor its employees. 
E)  A company can preselect who can access it.

Question 14

Explain why marketers looking to reach a global audience must consider social networks beyond Facebook.

Accepted Answer

Different social networks are

Question 15

Why is the Coca-Cola Facebook page different from other brand pages?

Accepted Answer

A)  It was one of the first company managed brand pages on Facebook. 
B)  It is one of 253 dedicated to the same product. 
C)  It uses a high quality photo as a profile photo. 
D)  It listens to fan feedback and applies it to its marketing strategies. 
E)  The company shares the page administration with fans. 
A)  It was one of the first company managed brand pages on Facebook. 
B)  It is one of 253 dedicated to the same product. 
C)  It uses a high quality photo as a profile photo. 
D)  It listens to fan feedback and applies it to its marketing strategies. 
E)  The company shares the page administration with fans.

Question 16

How does brand intelligence relate to social networks?

Accepted Answer

A)  It is the information that companies can collect by monitoring social networks. 
B)  It explains a company's ability to use social networks for marketing purposes. 
C)  It relates to a company's popularity on a social networks. 
D)  It is a way to assess a company's transparency online. 
E)  It is a measurement of a brand's identity. 
A)  It is the information that companies can collect by monitoring social networks. 
B)  It explains a company's ability to use social networks for marketing purposes. 
C)  It relates to a company's popularity on a social networks. 
D)  It is a way to assess a company's transparency online. 
E)  It is a measurement of a brand's identity.

Question 17

What is a social network site?

Accepted Answer

A)  A website where users can share thoughts and information 
B)  A photo or video sharing site. 
C)  An online service where members can establish relationships 
D)  A business-to-consumer digital platform. 
E)  A type of discussion forum. 
A)  A website where users can share thoughts and information 
B)  A photo or video sharing site. 
C)  An online service where members can establish relationships 
D)  A business-to-consumer digital platform. 
E)  A type of discussion forum.

Question 18

It is considered a best practice for companies to set up a profile on Facebook.

Accepted Answer

A) True 
 B)False

Question 19

Which social network made the mistake of alienating its early adopters by deleting suspicious accounts?

Accepted Answer

A)  Ryze 
B)  Friendster 
C)  SixDegrees 
D)  Tribe.net 
E)  MySpace 
A)  Ryze 
B)  Friendster 
C)  SixDegrees 
D)  Tribe.net 
E)  MySpace

Question 20

What are two benefits of marketing with social networks?

Accepted Answer

- Companies can find talent and new empl

What social network did not succeed in the U.S.but has been successful in other countries?

Social networks blur the line between business and personal life.

Discussion boards are an earlier form of social networks.

According to the text,which is not considered a mistake on a LinkedIn profile?

What is the appeal of a private social network for a nonprofit?

A white label social network can also be called a corporate social network.

Orkut is the leading social network in Brazil.

Why should firms consider investing in a presence on larger social networks?

Why are social networks so useful for businesses that sell to consumers?

What did Quantivo learn about targeting groups on LinkedIn?

Ryze was the first social network.

Large social networks are being threatened by niche social networks that cater to specific interests.

One advantage of a white label social network is that

Explain why marketers looking to reach a global audience must consider social networks beyond Facebook.

Why is the Coca-Cola Facebook page different from other brand pages?

How does brand intelligence relate to social networks?

What is a social network site?

It is considered a best practice for companies to set up a profile on Facebook.

Which social network made the mistake of alienating its early adopters by deleting suspicious accounts?

What are two benefits of marketing with social networks?

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Publishing Blogs

Publishing Podcasts and Webinars

Publishing Articles,White Papers and E-Books

Sharing Videos

Sharing Photos and Images

Microblogging

Discussion Boards,Social News and Q&A Sites

Mobile Computing and Location Marketing

Social Media Monitoring

Social Media Marketing Plan

Filters

Exam 10: Social Networks

What social network did not succeed in the U.S.but has been successful in other countries?

Social networks blur the line between business and personal life.

Discussion boards are an earlier form of social networks.

According to the text,which is not considered a mistake on a LinkedIn profile?

What is the appeal of a private social network for a nonprofit?

A white label social network can also be called a corporate social network.

Orkut is the leading social network in Brazil.

Why should firms consider investing in a presence on larger social networks?

Why are social networks so useful for businesses that sell to consumers?

What did Quantivo learn about targeting groups on LinkedIn?

Ryze was the first social network.

Large social networks are being threatened by niche social networks that cater to specific interests.

One advantage of a white label social network is that

Explain why marketers looking to reach a global audience must consider social networks beyond Facebook.

Why is the Coca-Cola Facebook page different from other brand pages?

How does brand intelligence relate to social networks?

What is a social network site?

It is considered a best practice for companies to set up a profile on Facebook.

Which social network made the mistake of alienating its early adopters by deleting suspicious accounts?

What are two benefits of marketing with social networks?

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Publishing Blogs

Publishing Podcasts and Webinars

Publishing Articles,White Papers and E-Books

Sharing Videos

Sharing Photos and Images

Microblogging

Discussion Boards,Social News and Q&A Sites

Mobile Computing and Location Marketing

Social Media Monitoring

Social Media Marketing Plan

Filters