Question 1

A catchy title on a blog post should not

Accepted Answer

A)  Communicate a benefit 
B)  Ask a question 
C)  Include relevant keywords 
D)  Be overly long or vague 
E)  Identify the content in the post. 
A)  Communicate a benefit 
B)  Ask a question 
C)  Include relevant keywords 
D)  Be overly long or vague 
E)  Identify the content in the post. D

Question 2

The Long Tail is important because it explains why a few popular blogs see large,generic audiences.

Accepted Answer

A) True 
 B)False  False

Question 3

If blog updates occur less than once a week,

Accepted Answer

A)  It runs the risk of being seen as not engaged. 
B)  It means that individual blog posts can be longer. 
C)  Readers will look forward to the new posts more than if the blog was updated more frequently. 
D)  It creates buzz and mystery. 
E)  It generates more comments. 
A)  It runs the risk of being seen as not engaged. 
B)  It means that individual blog posts can be longer. 
C)  Readers will look forward to the new posts more than if the blog was updated more frequently. 
D)  It creates buzz and mystery. 
E)  It generates more comments. A

Question 4

According to the text,becoming a successful blogger is so difficult that over 50% of blogs are abandoned within the first 90 days.

Accepted Answer

A) True 
 B)False

Question 5

What elements should determine the amount of resources dedicated towards monitoring blogs?

Accepted Answer

It depends upon the industry,t

Question 6

Syndication is important for blogs because

Accepted Answer

A)  It allows bloggers to promote content in other channels to new audiences. 
B)  It cuts through content clutter. 
C)  It guarantees additional revenues for the blog. 
D)  It helps boost content production on a blog. 
E)  It encourages more comments. 
A)  It allows bloggers to promote content in other channels to new audiences. 
B)  It cuts through content clutter. 
C)  It guarantees additional revenues for the blog. 
D)  It helps boost content production on a blog. 
E)  It encourages more comments.

Question 7

Blogging is a unique platform because it allows for the sharing of expanded content and more fully developed ideas than other social media channels.

Accepted Answer

A) True 
 B)False

Question 8

When dealing with a controversial post,it is safest to just delete it.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is not a marketing benefit of blogging?

Accepted Answer

A)  Build a company's brand 
B)  Make messages portable and easy to share 
C)  Allows customer to respond quickly and easily. 
D)  Allows a company to control the marketing message. 
E)  It builds credibility with other bloggers. 
A)  Build a company's brand 
B)  Make messages portable and easy to share 
C)  Allows customer to respond quickly and easily. 
D)  Allows a company to control the marketing message. 
E)  It builds credibility with other bloggers.

Question 10

The ease of use of creating a website now means that there is a lot of content out there,so much so that it's difficult for even the high quality content to stand out.

Accepted Answer

A) True 
 B)False

Question 11

What is a blog?

Accepted Answer

A)  A website built on WordPress or Blogger. 
B)  A way to describe a content management system. 
C)  Any social media website that allows a user to post updates. 
D)  A website/web log that has regular updates where the most recent ones are displayed first. 
E)  A website that includes an RSS feed or subscription option. 
A)  A website built on WordPress or Blogger. 
B)  A way to describe a content management system. 
C)  Any social media website that allows a user to post updates. 
D)  A website/web log that has regular updates where the most recent ones are displayed first. 
E)  A website that includes an RSS feed or subscription option.

Question 12

Specialized,niche content is

Accepted Answer

A)  one way to get your audience interested in what you are selling. 
B)  the best way to build a blog audience. 
C)  not what most online consumers seek. 
D)  an example of an unsustainable content strategy. 
E)  relevant only to smaller businesses. 
A)  one way to get your audience interested in what you are selling. 
B)  the best way to build a blog audience. 
C)  not what most online consumers seek. 
D)  an example of an unsustainable content strategy. 
E)  relevant only to smaller businesses.

Question 13

The easiest part of blogging is:

Accepted Answer

A)  Deciding what to name the blog. 
B)  Identifying the goals of the blog. 
C)  Setting up a blog. 
D)  Developing a content strategy for the blog. 
E)  Responding to blog comments. 
A)  Deciding what to name the blog. 
B)  Identifying the goals of the blog. 
C)  Setting up a blog. 
D)  Developing a content strategy for the blog. 
E)  Responding to blog comments.

Question 14

It is more effective to cover multiple topics in a single blog post,as it keeps readers coming back for more.

Accepted Answer

A) True 
 B)False

Question 15

Linking to new posts on other social platforms is a good idea because it provides additional opportunities for your audience to find the content.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is a true statement?

Accepted Answer

A)  Page views are good indicators of blog sentiment. 
B)  Finding relevant comments is easier for new blogs. 
C)  The number of comments received on a blog is more important than the number of overall readers. 
D)  There has been tremendous growth in social media monitoring software,especially for blogs. 
E)  Finding out the number of pages views on a blog requires external monitoring tools. 
A)  Page views are good indicators of blog sentiment. 
B)  Finding relevant comments is easier for new blogs. 
C)  The number of comments received on a blog is more important than the number of overall readers. 
D)  There has been tremendous growth in social media monitoring software,especially for blogs. 
E)  Finding out the number of pages views on a blog requires external monitoring tools.

Question 17

How has the Internet changed,according to the text?

Accepted Answer

A)  People spend more time on social media. 
B)  Mobile phones have changed how people access social media. 
C)  More people are reading blogs. 
D)  Users can now create content in addition to consuming it. 
E)  Many large companies have blogs. 
A)  People spend more time on social media. 
B)  Mobile phones have changed how people access social media. 
C)  More people are reading blogs. 
D)  Users can now create content in addition to consuming it. 
E)  Many large companies have blogs.

Question 18

A content strategy is important for a blog because

Accepted Answer

A)  It helps identify the marketing objectives. 
B)  It helps a blogger create relevant content the audience will engage with. 
C)  It confirms specific buyer personas. 
D)  It supports the overall social media strategy. 
E)  It keeps the blogger on a schedule. 
A)  It helps identify the marketing objectives. 
B)  It helps a blogger create relevant content the audience will engage with. 
C)  It confirms specific buyer personas. 
D)  It supports the overall social media strategy. 
E)  It keeps the blogger on a schedule.

Question 19

What makes the Marriott blog stand out from other corporate blogs?

Accepted Answer

A)  It does not talk about the hotels or hospitality industry. 
B)  It is not about disseminating press releases. 
C)  It is updated less frequently than most corporate blogs. 
D)  It uses ghost writers. 
E)  It includes exclusive promotions and specials. 
A)  It does not talk about the hotels or hospitality industry. 
B)  It is not about disseminating press releases. 
C)  It is updated less frequently than most corporate blogs. 
D)  It uses ghost writers. 
E)  It includes exclusive promotions and specials.

Question 20

What are the six characteristics that typify a blog?

Accepted Answer

1.It is cheap and easy for anyone to set

A catchy title on a blog post should not

The Long Tail is important because it explains why a few popular blogs see large,generic audiences.

If blog updates occur less than once a week,

According to the text,becoming a successful blogger is so difficult that over 50% of blogs are abandoned within the first 90 days.

What elements should determine the amount of resources dedicated towards monitoring blogs?

Syndication is important for blogs because

Blogging is a unique platform because it allows for the sharing of expanded content and more fully developed ideas than other social media channels.

When dealing with a controversial post,it is safest to just delete it.

Which of the following is not a marketing benefit of blogging?

The ease of use of creating a website now means that there is a lot of content out there,so much so that it's difficult for even the high quality content to stand out.

What is a blog?

Specialized,niche content is

The easiest part of blogging is:

It is more effective to cover multiple topics in a single blog post,as it keeps readers coming back for more.

Linking to new posts on other social platforms is a good idea because it provides additional opportunities for your audience to find the content.

Which of the following is a true statement?

How has the Internet changed,according to the text?

A content strategy is important for a blog because

What makes the Marriott blog stand out from other corporate blogs?

What are the six characteristics that typify a blog?

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Publishing Podcasts and Webinars

Publishing Articles,White Papers and E-Books

Sharing Videos

Sharing Photos and Images

Social Networks

Microblogging

Discussion Boards,Social News and Q&A Sites

Mobile Computing and Location Marketing

Social Media Monitoring

Social Media Marketing Plan

Filters

Exam 5: Publishing Blogs

A catchy title on a blog post should not

The Long Tail is important because it explains why a few popular blogs see large,generic audiences.

If blog updates occur less than once a week,

According to the text,becoming a successful blogger is so difficult that over 50% of blogs are abandoned within the first 90 days.

What elements should determine the amount of resources dedicated towards monitoring blogs?

Syndication is important for blogs because

Blogging is a unique platform because it allows for the sharing of expanded content and more fully developed ideas than other social media channels.

When dealing with a controversial post,it is safest to just delete it.

Which of the following is not a marketing benefit of blogging?

The ease of use of creating a website now means that there is a lot of content out there,so much so that it's difficult for even the high quality content to stand out.

What is a blog?

Specialized,niche content is

The easiest part of blogging is:

It is more effective to cover multiple topics in a single blog post,as it keeps readers coming back for more.

Linking to new posts on other social platforms is a good idea because it provides additional opportunities for your audience to find the content.

Which of the following is a true statement?

How has the Internet changed,according to the text?

A content strategy is important for a blog because

What makes the Marriott blog stand out from other corporate blogs?

What are the six characteristics that typify a blog?

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Publishing Podcasts and Webinars

Publishing Articles,White Papers and E-Books

Sharing Videos

Sharing Photos and Images

Social Networks

Microblogging

Discussion Boards,Social News and Q&A Sites

Mobile Computing and Location Marketing

Social Media Monitoring

Social Media Marketing Plan

Filters