Question 1

Which of the following is NOT one of the traditional four P's of marketing?

Accepted Answer

A)  Place 
B)  Product 
C)  Position 
D)  Price 
A)  Place 
B)  Product 
C)  Position 
D)  Price

Question 2

________________ is the process of acquiring ownership or control of competitors with similar products in the same or similar markets.

Accepted Answer

A)  Geographic expansion 
B)  Product development 
C)  Horizontal integration 
D)  Market penetration 
A)  Geographic expansion 
B)  Product development 
C)  Horizontal integration 
D)  Market penetration

Question 3

Discuss the purpose of planning. Who does it and why

Accepted Answer

• Planning gives direction not only to t

Question 4

________________ develops the mission, goals, and strategies by identifying the business of the corporation today and the business it wants for the future.

Accepted Answer

A)  Line-level management 
B)  Planning department 
C)  Strategic management 
D)  Informal planning 
A)  Line-level management 
B)  Planning department 
C)  Strategic management 
D)  Informal planning

Question 5

A(n) ________________ is used to assess the company's internal and external processes and use them to their advantage.

Accepted Answer

A)  SWOT analysis 
B)  internal analysis 
C)  productivity analysis 
D)  operating analysis 
A)  SWOT analysis 
B)  internal analysis 
C)  productivity analysis 
D)  operating analysis

Question 6

_________ are specific actions that associates must follow.

Accepted Answer

A)  Rules 
B)  Policies 
C)  Procedures 
D)  Strategies 
A)  Rules 
B)  Policies 
C)  Procedures 
D)  Strategies

Question 7

___________________ aims to increase market share by promoting sales aggressively in existing markets.

Accepted Answer

A)  Geographic expansion 
B)  Product development 
C)  Horizontal integration 
D)  Market penetration 
A)  Geographic expansion 
B)  Product development 
C)  Horizontal integration 
D)  Market penetration

Question 8

__________ is the prediction of future outcome.

Accepted Answer

A)  Forecasting 
B)  Planning 
C)  Development 
D)  Scheduling 
A)  Forecasting 
B)  Planning 
C)  Development 
D)  Scheduling

Question 9

________________ are generally created for periods of up to one year and fit in with long-range plans of the organization.

Accepted Answer

A)  Strategic plans 
B)  Operational plans 
C)  Financial schedules 
D)  Goals and objectives 
A)  Strategic plans 
B)  Operational plans 
C)  Financial schedules 
D)  Goals and objectives

Which of the following is NOT one of the traditional four P's of marketing?

________________ is the process of acquiring ownership or control of competitors with similar products in the same or similar markets.

Discuss the purpose of planning. Who does it and why

________________ develops the mission, goals, and strategies by identifying the business of the corporation today and the business it wants for the future.

A(n) ________________ is used to assess the company's internal and external processes and use them to their advantage.

_________ are specific actions that associates must follow.

___________________ aims to increase market share by promoting sales aggressively in existing markets.

__________ is the prediction of future outcome.

________________ are generally created for periods of up to one year and fit in with long-range plans of the organization.

Introducing Hospitality

The Hotel Business

Rooms Division

Food and Beverage

Beverages

The Restaurant Business

Restaurant Management

Managed Services

Tourism

Recreation, Attractions, and Clubs

Gaming Entertainment

Meetings, Conventions, Expositions

Special Events

Leadership and Management

Organizing

Communication and Decision Making

Control

Filters

Exam 15: Planning

Which of the following is NOT one of the traditional four P's of marketing?

________________ is the process of acquiring ownership or control of competitors with similar products in the same or similar markets.

Discuss the purpose of planning. Who does it and why

________________ develops the mission, goals, and strategies by identifying the business of the corporation today and the business it wants for the future.

A(n) ________________ is used to assess the company's internal and external processes and use them to their advantage.

_________ are specific actions that associates must follow.

___________________ aims to increase market share by promoting sales aggressively in existing markets.

__________ is the prediction of future outcome.

________________ are generally created for periods of up to one year and fit in with long-range plans of the organization.

Introducing Hospitality

The Hotel Business

Rooms Division

Food and Beverage

Beverages

The Restaurant Business

Restaurant Management

Managed Services

Tourism

Recreation, Attractions, and Clubs

Gaming Entertainment

Meetings, Conventions, Expositions

Special Events

Leadership and Management

Organizing

Communication and Decision Making

Control

Filters