Exam 18: Pricing and Profitability Analysis

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Which type of expenses does a monopoly usually incur that are different from the other types of market structures?

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Goods that are price elastic have few substitutes while those that are inelastic have many substitutes.

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The budgeted average unit contribution margin is the budgeted total contribution margin divided by the:

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Franklin Company's expected sales were 2,000 units at $100 per unit. During 2018, it had actual sales of 1,800 units at $110 per unit. Budgeted variable costs were $60 per unit. What is Franklin's total sales variance?

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Inventory values calculated using variable costing as opposed to absorption costing will generally be

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The Crested Butte Company recorded the following data for a product line: Sales \ 250,000 Variable manufacturing expenses 50,000 Direct fixed manufacturing expenses 37,500 Variable selling and administrative expenses 25,000 Direct fixed selling and admin. expenses 30,000 What is the segment margin of the product line?

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Compare and contrast the various pricing policies used by companies.

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The product life cycle describes the profit history of a product according to its introduction, growth, maturity, and decline stages.

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Oligopoly is a market structure:

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Division B earns a contribution margin of $200,000 and has a divisional margin of $70,000. If Division B is closed, all of the direct divisional expenses and $110,000 of common expenses can be eliminated. These facts indicate that closing the division will cause the firm's operating income to

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The Lancashire Corporation manufactures bottled water with an average manufacturing cost of $2 per case (a case contains 24 bottles). Bayview sold 1,000,000 cases last year to the following types of customers: USTOMER PRICE PER CASE CASES SOLD Drugstore chains \ 5.00 375,000 Gas station chains \ 5.50 125,000 Supermarket chains \ 6.50 500,000 Local pharmacies \ 6.00 250,000 The drugstore chains have special handling costs of $0.20 a case and increased administrative assistance costing $45,000 per year. The gas station chains require special marketing promotions that cost $50,000. Sales commissions of 10% are paid. The supermarket chains order electronically through EDI which costs $25,000 annually. Bayview is responsible for shipping costs, which totaled $0.50 a case and special labels costing $0.02 per bottle Local pharmacies have special handling costs of $0.10 per case and sales commissions are paid to agents costing $0.25 per case. Bad debt expense averages 10% of sales. What is the total cost per case for drugstore chains?

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Cost-based pricing involves the calculated product cost plus the desired profit.

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The overall sales variance is the sum of the contribution margin and the sales price variance.

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The following information pertains to Cumberland Corporation: Beginning inventory 0 units Ending inventory 6,000 units Direct labor per unit \ 20 Direct materials per unit 16 Variable overhead per unit 4 Fixed overhead per unit 10 Variable selling costs per unit 12 Fixed selling costs per unit 16 What is the value of ending inventory using the absorption costing method?

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The market share and market size variances allow firms to compare their performance with the:

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Scottish Company manufactures a variety of toys and games. John Chisholm, president, is disappointed in the sales of a new board game. The game sold only 10,000 units in 2018 when 30,000 were projected. Sales for 2019 look no better. At $100 per game, it is not a hot seller. Direct costs of the board game are $56 variable cost and $100,000 fixed. John is considering several options. Option One: Cut the price to $70 and perhaps sell 15,000 units. Option Two: Cut the price to $60, reduce material costs by $10, and cut advertising by $60,000. Anticipated volume for this option is 10,000 units. Option Three: Cut the price to $80 and include a $10 mail-in rebate offer. It is anticipated that 15,000 units could be sold and only 30 percent of the rebate coupons would be redeemed. Which option is preferred?

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Many companies base prices on cost while other companies use target-costing strategies.

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Normandy Company has the following information pertaining to its two divisions for 2018: Division Division Y Variable selling and admin. expenses \ 70,000 \ 90,000 Direct fixed manufacturing expenses 35,000 100,000 Sales 200,000 400,000 Direct fixed selling and admin. expenses 30,000 70,000 Variable manufacturing expenses 40,000 100,000 Common expenses are $24,000 for 2018. What is the operating income for Normandy Company?

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One limitation to profitability analysis is its focus on __________ performance.

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The sales mix variance tells managers what impact a difference between actual and expected percentages of products sold has on:

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