Exam 20: Using Social Media and Mobile Marketing to Connect With Consumers

The three guidelines on marketing and promoting a brand using YouTube include: (1)create a branded channel rich in keywords to improve the odds of the video showing up in user searches; (2)target viewers by using YouTube's insights and analytics research to reveal the number of views, where they originate within YouTube, and What keywords are driving user visits; and (3)______.

The future of mobile marketing will focus on the ability to interact with

Online content that shows a significant degree of creative effort and thus, is more than simply posting a newspaper or magazine article on a personal blog, is a criterion of

Marketers can use one of two strategies: the first strategy uses Groupon and Living Social Deals, and the second strategy uses ads in newspapers, magazines, and on TV. The difference between these two types of marketing strategies is that the first one Targets consumers who are _______and the second one targets consumers who are ________.

As a performance measure, share of voice is

The social media website open to anyone age 13 and over, where users keep family and friends up to date on what they are thinking, doing, and feeling; chat with friends; and create and join common-interest groups organized by workplace, high school, college, and Pages is

Social networks can be classified based on both ________ and _.

What is the main difference between advertising in traditional print media and advertising on Facebook?

All of the following are the four more widely social media networks discussed in the text EXCEPT:

A blog is a:

If a brand manager wanted to use LinkedIn to promote his or her brand, the best way would be to

What are the main ways brand managers can use Twitter?

Social media advertising is helpful to brand managers because consumers are ________.

Brand managers can use Twitter strategically to accomplish all of the following, except:

Describe the communications process of both traditional media and social media.

Facebook is

Companies like Hewlett-Packard and Frito-Lay routinely monitor blogs to gain insight into

The social network primarily used for professional networking and job searching is

The interaction rate is

Computer-based networks that trigger actions by sensing changes in the real or digital world are known as