Question 1

A supermarket typically carries some product lines.

Accepted Answer

A)  45,000 
B)  6,000 
C)  12,000 
D)  125,000 
E)  25,000 
A)  45,000 
B)  6,000 
C)  12,000 
D)  125,000 
E)  25,000

Question 2

One of the fastest growing forms of retailing is:

Accepted Answer

A)  franchising. 
B)  virtual retailing. 
C)  merchandising conglomerates. 
D)  experiential retailing. 
E)  corporate chains. 
A)  franchising. 
B)  virtual retailing. 
C)  merchandising conglomerates. 
D)  experiential retailing. 
E)  corporate chains.

Question 3

A retailer cooperative is a wholesaler- sponsored group of independent retailers that set up a central buying organisation and joint promotion efforts.

Accepted Answer

A) True 
 B)False

Question 4

The wholesaler who contracts to sell a producer's entire output with no territory limits is called a:

Accepted Answer

A)  broker. 
B)  contractor. 
C)  manufacturer's agent. 
D)  commission merchant. 
E)  selling agent. 
A)  broker. 
B)  contractor. 
C)  manufacturer's agent. 
D)  commission merchant. 
E)  selling agent.

Question 5

Retailers may be classified by breadth and depth of their product lines, the amount of service offered and their pricing policies among other characteristics. Describe each of these four variables with examples to illustrate where extremes of each variable may be appropriate.

Accepted Answer

Breadth of product lines typified by sin

Question 6

The most successful wholesaler- distributors have:

Accepted Answer

A)  become horizontally integrated. 
B)  stressed price reduction over increased services. 
C)  reduced their operating costs by investing in more advanced materials- handling technology and information systems. 
D)  engaged in significantly more vertical integration. 
E)  divested themselves of marginally profitable markets and only sell to target markets that provide high margins. 
A)  become horizontally integrated. 
B)  stressed price reduction over increased services. 
C)  reduced their operating costs by investing in more advanced materials- handling technology and information systems. 
D)  engaged in significantly more vertical integration. 
E)  divested themselves of marginally profitable markets and only sell to target markets that provide high margins.

Question 7

Star Wholesaling sells and delivers a limited line of staple products to small grocers for cash by making regular rounds in a planned area of coverage. This operation is best described as a:

Accepted Answer

A)  cash- and- carry wholesaler. 
B)  truck wholesaler. 
C)  drop shipper. 
D)  rack jobber. 
E)  none of the above 
A)  cash- and- carry wholesaler. 
B)  truck wholesaler. 
C)  drop shipper. 
D)  rack jobber. 
E)  none of the above

Question 8

A study conducted by consulting firm, Deloitte, and cited in your text identified key trends affecting retailing. Which of the following is NOT one of those trends?

Accepted Answer

A)  retail investment in services 
B)  focus on the customer experience 
C)  short- tail retailing 
D)  multichannel integration 
E)  emerging market investment in developed retailers 
A)  retail investment in services 
B)  focus on the customer experience 
C)  short- tail retailing 
D)  multichannel integration 
E)  emerging market investment in developed retailers

Question 9

As their name implies, wholesale merchants sell primarily to other wholesalers.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following statements about manufacturers' branches and offices is true?

Accepted Answer

A)  Sales branches carry inventory. 
B)  Sales offices perform a role similar to one performed by agents and brokers. 
C)  Sales branches are often able to provide customers with faster access to products. 
D)  Only A and B are true. 
E)  all of the above 
A)  Sales branches carry inventory. 
B)  Sales offices perform a role similar to one performed by agents and brokers. 
C)  Sales branches are often able to provide customers with faster access to products. 
D)  Only A and B are true. 
E)  all of the above

Question 11

Commission merchants do not take possession of merchandise they handle.

Accepted Answer

A) True 
 B)False

Question 12

Your text identifies a number of trends in wholesaling. Which of the following is NOT one of the trends identified in your text?

Accepted Answer

A)  Wholesalers are making greater use of automation and new technologies. 
B)  More wholesalers are going global. 
C)  Wholesalers are beginning to deal directly with end users. 
D)  Wholesalers face considerable challenges as more retailers deal direct with producers. 
E)  Wholesalers are increasing the variety of services offered to retailers. 
A)  Wholesalers are making greater use of automation and new technologies. 
B)  More wholesalers are going global. 
C)  Wholesalers are beginning to deal directly with end users. 
D)  Wholesalers face considerable challenges as more retailers deal direct with producers. 
E)  Wholesalers are increasing the variety of services offered to retailers.

Question 13

Wonthaggi Wholesaling is attempting to persuade a group of independent retailers to agree to concentrate their purchases through it in order to obtain bulk- buying advantages that would make them more competitive with corporate chains. It is trying to form a:

Accepted Answer

A)  voluntary chain. 
B)  retail cooperative. 
C)  hyperchain. 
D)  buying club. 
E)  none of the above 
A)  voluntary chain. 
B)  retail cooperative. 
C)  hyperchain. 
D)  buying club. 
E)  none of the above

Question 14

Whangarei Development Inc. is planning a complex of 90 stores designed to offer one- stop shopping in a weather- controlled environment to consumers located within a 75 kilometre radius. This development would be an example of a:

Accepted Answer

A)  community shopping centre. 
B)  strip shopping centre. 
C)  regional shopping centre. 
D)  megamall. 
E)  suburban shopping centre. 
A)  community shopping centre. 
B)  strip shopping centre. 
C)  regional shopping centre. 
D)  megamall. 
E)  suburban shopping centre.

Question 15

Hypermarkets are large stores that combine the principles of supermarket, discount and warehousing into one store.

Accepted Answer

A) True 
 B)False

Question 16

The widest variety of wholesaling services is provided by:

Accepted Answer

A)  agents. 
B)  manufacturers' representatives. 
C)  merchant wholesalers. 
D)  brokers. 
E)  none of the above 
A)  agents. 
B)  manufacturers' representatives. 
C)  merchant wholesalers. 
D)  brokers. 
E)  none of the above

Question 17

The success of convenience stores indicates that consumers are willing to pay higher prices for location, ease of shopping, and convenient store hours.

Accepted Answer

A) True 
 B)False

Question 18

Simmons Development Corporation is preparing to open a huge store that will combine grocery lines, general merchandise and pharmaceuticals. The new store is best described as a combination store.

Accepted Answer

A) True 
 B)False

Question 19

_________do not take title to goods and perform only a few functions. Their main function is to facilitate buying and selling, for which they are paid a commission.

Accepted Answer

A)  Producers' cooperatives 
B)  Industrial distributors 
C)  Rack jobbers 
D)  Commission merchants 
E)  Agents and brokers 
A)  Producers' cooperatives 
B)  Industrial distributors 
C)  Rack jobbers 
D)  Commission merchants 
E)  Agents and brokers

Question 20

Truck wholesalers carry their inventory with them in order to sell and deliver in one stop.

Accepted Answer

A) True 
 B)False

A supermarket typically carries some product lines.

One of the fastest growing forms of retailing is:

A retailer cooperative is a wholesaler- sponsored group of independent retailers that set up a central buying organisation and joint promotion efforts.

The wholesaler who contracts to sell a producer's entire output with no territory limits is called a:

Retailers may be classified by breadth and depth of their product lines, the amount of service offered and their pricing policies among other characteristics. Describe each of these four variables with examples to illustrate where extremes of each variable may be appropriate.

The most successful wholesaler- distributors have:

Star Wholesaling sells and delivers a limited line of staple products to small grocers for cash by making regular rounds in a planned area of coverage. This operation is best described as a:

A study conducted by consulting firm, Deloitte, and cited in your text identified key trends affecting retailing. Which of the following is NOT one of those trends?

As their name implies, wholesale merchants sell primarily to other wholesalers.

Which of the following statements about manufacturers' branches and offices is true?

Commission merchants do not take possession of merchandise they handle.

Your text identifies a number of trends in wholesaling. Which of the following is NOT one of the trends identified in your text?

Wonthaggi Wholesaling is attempting to persuade a group of independent retailers to agree to concentrate their purchases through it in order to obtain bulk- buying advantages that would make them more competitive with corporate chains. It is trying to form a:

Whangarei Development Inc. is planning a complex of 90 stores designed to offer one- stop shopping in a weather- controlled environment to consumers located within a 75 kilometre radius. This development would be an example of a:

Hypermarkets are large stores that combine the principles of supermarket, discount and warehousing into one store.

The widest variety of wholesaling services is provided by:

The success of convenience stores indicates that consumers are willing to pay higher prices for location, ease of shopping, and convenient store hours.

Simmons Development Corporation is preparing to open a huge store that will combine grocery lines, general merchandise and pharmaceuticals. The new store is best described as a combination store.

_________do not take title to goods and perform only a few functions. Their main function is to facilitate buying and selling, for which they are paid a commission.

Truck wholesalers carry their inventory with them in order to sell and deliver in one stop.

Marketing: Creating Superior Customer Value

Marketing: Delivering and Capturing Value

Strategic Planning and Marketing

Marketing Strategies for Competitive Advantage

The Global Marketing Environment

Information Management and Marketing Research

Consumer Behaviour

Business-To-Business Behaviour

Market Segmentation, Targeting and Positioning

Products and Services Marketing

New Products

Pricing for Value

Marketing Channels and Logistics Networks

Advertising and Public Relations

Sales Promotion and Selling

Direct and Online Marketing

Tapping Into Markets Across the Globe

Responsible Marketing

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Exam 14: Retailing and Wholesaling

A supermarket typically carries some product lines.

One of the fastest growing forms of retailing is:

A retailer cooperative is a wholesaler- sponsored group of independent retailers that set up a central buying organisation and joint promotion efforts.

The wholesaler who contracts to sell a producer's entire output with no territory limits is called a:

Retailers may be classified by breadth and depth of their product lines, the amount of service offered and their pricing policies among other characteristics. Describe each of these four variables with examples to illustrate where extremes of each variable may be appropriate.

The most successful wholesaler- distributors have:

Star Wholesaling sells and delivers a limited line of staple products to small grocers for cash by making regular rounds in a planned area of coverage. This operation is best described as a:

A study conducted by consulting firm, Deloitte, and cited in your text identified key trends affecting retailing. Which of the following is NOT one of those trends?

As their name implies, wholesale merchants sell primarily to other wholesalers.

Which of the following statements about manufacturers' branches and offices is true?

Commission merchants do not take possession of merchandise they handle.

Your text identifies a number of trends in wholesaling. Which of the following is NOT one of the trends identified in your text?

Wonthaggi Wholesaling is attempting to persuade a group of independent retailers to agree to concentrate their purchases through it in order to obtain bulk- buying advantages that would make them more competitive with corporate chains. It is trying to form a:

Whangarei Development Inc. is planning a complex of 90 stores designed to offer one- stop shopping in a weather- controlled environment to consumers located within a 75 kilometre radius. This development would be an example of a:

Hypermarkets are large stores that combine the principles of supermarket, discount and warehousing into one store.

The widest variety of wholesaling services is provided by:

The success of convenience stores indicates that consumers are willing to pay higher prices for location, ease of shopping, and convenient store hours.

Simmons Development Corporation is preparing to open a huge store that will combine grocery lines, general merchandise and pharmaceuticals. The new store is best described as a combination store.

_________do not take title to goods and perform only a few functions. Their main function is to facilitate buying and selling, for which they are paid a commission.

Truck wholesalers carry their inventory with them in order to sell and deliver in one stop.

Marketing: Creating Superior Customer Value

Marketing: Delivering and Capturing Value

Strategic Planning and Marketing

Marketing Strategies for Competitive Advantage

The Global Marketing Environment

Information Management and Marketing Research

Consumer Behaviour

Business-To-Business Behaviour

Market Segmentation, Targeting and Positioning

Products and Services Marketing

New Products

Pricing for Value

Marketing Channels and Logistics Networks

Advertising and Public Relations

Sales Promotion and Selling

Direct and Online Marketing

Tapping Into Markets Across the Globe

Responsible Marketing

Filters