Exam 3: Strategic Planning and Marketing

Specific skills and capabilities that enable a firm to deliver its offerings to market are known as:

Which of the following is a useful tool for identifying growth opportunities?

The BCG growth- share matrix classifies four types of SBUs. They are __________, _________ ,_________, and _________.

The_________ organisational system's main advantage is that the company is organised around the needs of specific market segments.

Opportunities are favourable factors or trends in the external environment that the company may be able to exploit to its advantage.

Common criticisms of the SWOT analysis include that it: is overly descriptive and lacks analytical rigour.

In the 1980s and 1990s, the Coca- Cola Company experienced considerable difficulty growing its market share, which at the time was operating at around 70 per cent of the total carbonated beverage market. To ensure long-term growth, the Coca- Cola Corporation embarked on an ambitious acquisitions programme, including the purchase of feature film company Columbia Pictures. Coca- Cola's acquisitions are an example of which growth strategy?

Mission statements should be market- oriented and defined in terms of satisfying customer needs.

The growth strategy of diversification involves offering modified or new products to current markets.

A firm attempts to identify and develop new markets for current products by a strategy known as:

The term, core competency is a synonym for internal strength.

The process of looking at whether the company's basic strategies are well matched to its opportunities is known as:

Outline the arguments, presented in the text, in favour of and against the use of SWOT analysis. Where do you fit within these arguments?

Which of the following would NOT be considered as an example of market penetration?

The balanced scorecard system is based on the idea that an organisation needs a mix of products that generate cash and use cash.

The company needs to add new products and units continuously so that some of them will become _________and, eventually,_________ that will help finance other SBUs.

Which of the following is NOT one of the characteristics of core competencies?

Market growth rate, plotted on the vertical axis of the Boston Consulting Group growth- share matrix serves as a measure of:

Five key customer measures include: market share; customer acquisition, customer retention, customer satisfaction and customer profitability.

According to the text, Scott Armstrong and others have critisised the SWOT analysis for a variety of reasons. Which of the following is NOT one of the criticisms of the SWOT?