Question 1

Which of the following is an example of primary data for Ashton Drake Galleries to determine the popularity of its Precious Moments doll series?

Accepted Answer

A)  a survey report noting that most doll collectors were women aged between 40 and 60 years 
B)  sales records of collectible dolls by the Crafts Industry Sales Council 
C)  input from a focus group especially put together to discuss the features of the Precious Moments doll series 
D)  data pertaining to doll collectors' motivations and gathered by a doll collectors' club 
E)  an article about collectible dolls in Crafts magazine 
A)  a survey report noting that most doll collectors were women aged between 40 and 60 years 
B)  sales records of collectible dolls by the Crafts Industry Sales Council 
C)  input from a focus group especially put together to discuss the features of the Precious Moments doll series 
D)  data pertaining to doll collectors' motivations and gathered by a doll collectors' club 
E)  an article about collectible dolls in Crafts magazine

Question 2

In today's hypercompetitive world, states a marketing expert, "the race for competitive advantage is really a race for _ ."

Accepted Answer

A)  market and customer insights 
B)  superior strategies 
C)  superior products 
D)  high quality products 
E)  out- manoeuvring the competition 
A)  market and customer insights 
B)  superior strategies 
C)  superior products 
D)  high quality products 
E)  out- manoeuvring the competition

Question 3

To test the effects of two different prices, McDonalds introduced a new burger at one price in one city and a different price in a different city. The type of research being used by McDonalds is:

Accepted Answer

A)  causal research. 
B)  observational research. 
C)  experimental research. 
D)  survey method. 
E)  ethnographic research. 
A)  causal research. 
B)  observational research. 
C)  experimental research. 
D)  survey method. 
E)  ethnographic research.

Question 4

A marketing information system (MIS) consists of:

Accepted Answer

A)  the systematic design, collection, analysis and reporting of marketing information relevant to a specific marketing situation or problem. 
B)  the people, equipment and procedures used to gather, sort, analyse, evaluate and distribute needed, timely and accurate information to marketing decision makers. 
C)  the set of procedures and policies used to manage and co- ordinate the activities of external market research consultants and syndicated data. 
D)  the set of procedures used by marketers to collect and manage everyday information about recent developments in the marketing environment. 
E)  a database of customer purchasing patterns, sales data, sales trends and customer loyalty information. 
A)  the systematic design, collection, analysis and reporting of marketing information relevant to a specific marketing situation or problem. 
B)  the people, equipment and procedures used to gather, sort, analyse, evaluate and distribute needed, timely and accurate information to marketing decision makers. 
C)  the set of procedures and policies used to manage and co- ordinate the activities of external market research consultants and syndicated data. 
D)  the set of procedures used by marketers to collect and manage everyday information about recent developments in the marketing environment. 
E)  a database of customer purchasing patterns, sales data, sales trends and customer loyalty information.

Question 5

Research that uses only numbers or scores obtained from interviews, checklists or other information available in accessible form is known as:

Accepted Answer

A)  qualitative research. 
B)  quantitative research. 
C)  ethnographic research. 
D)  mixed method research. 
E)  statistical research. 
A)  qualitative research. 
B)  quantitative research. 
C)  ethnographic research. 
D)  mixed method research. 
E)  statistical research.

Question 6

The heart of the internal database is the sales reporting system.

Accepted Answer

A) True 
 B)False

Question 7

The most widely used method for primary data collection is the:

Accepted Answer

A)  survey. 
B)  field observation. 
C)  ethnographic study. 
D)  laboratory experiment. 
E)  syndicated study. 
A)  survey. 
B)  field observation. 
C)  ethnographic study. 
D)  laboratory experiment. 
E)  syndicated study.

Which of the following is an example of primary data for Ashton Drake Galleries to determine the popularity of its Precious Moments doll series?

In today's hypercompetitive world, states a marketing expert, "the race for competitive advantage is really a race for _ ."

To test the effects of two different prices, McDonalds introduced a new burger at one price in one city and a different price in a different city. The type of research being used by McDonalds is:

A marketing information system (MIS) consists of:

Research that uses only numbers or scores obtained from interviews, checklists or other information available in accessible form is known as:

The heart of the internal database is the sales reporting system.

The most widely used method for primary data collection is the:

Marketing: Creating Superior Customer Value

Marketing: Delivering and Capturing Value

Strategic Planning and Marketing

Marketing Strategies for Competitive Advantage

The Global Marketing Environment

Consumer Behaviour

Business-To-Business Behaviour

Market Segmentation, Targeting and Positioning

Products and Services Marketing

New Products

Pricing for Value

Marketing Channels and Logistics Networks

Retailing and Wholesaling

Advertising and Public Relations

Sales Promotion and Selling

Direct and Online Marketing

Tapping Into Markets Across the Globe

Responsible Marketing

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Exam 6: Information Management and Marketing Research

Which of the following is an example of primary data for Ashton Drake Galleries to determine the popularity of its Precious Moments doll series?

In today's hypercompetitive world, states a marketing expert, "the race for competitive advantage is really a race for _ ."

To test the effects of two different prices, McDonalds introduced a new burger at one price in one city and a different price in a different city. The type of research being used by McDonalds is:

A marketing information system (MIS) consists of:

Research that uses only numbers or scores obtained from interviews, checklists or other information available in accessible form is known as:

The heart of the internal database is the sales reporting system.

The most widely used method for primary data collection is the:

Marketing: Creating Superior Customer Value

Marketing: Delivering and Capturing Value

Strategic Planning and Marketing

Marketing Strategies for Competitive Advantage

The Global Marketing Environment

Consumer Behaviour

Business-To-Business Behaviour

Market Segmentation, Targeting and Positioning

Products and Services Marketing

New Products

Pricing for Value

Marketing Channels and Logistics Networks

Retailing and Wholesaling

Advertising and Public Relations

Sales Promotion and Selling

Direct and Online Marketing

Tapping Into Markets Across the Globe

Responsible Marketing

Filters