Exam 13: Designing and Managing Integrated Marketing Channels

In a ________ marketing system,two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity.

Vertical marketing systems achieve economies through size,bargaining power,and elimination of duplicated services.

Brick-and-click companies are those that have launched a Web site without any previous existence as a firm.

UltraMotion Pictures produces and distributes music and television entertainment in the United States.The company distributes music in partnership with a large music retailer,Fromen Tunes.Fromen executives often work for a short time with UltraMotion and some of the UltraMotion executives work at the retail outlets to study Fromen's operations.This strategy minimizes the conflicts between partners.What strategy is being used here? Briefly explain.

Companies should first think of the target market and then design the supply chain backward from that point.This strategy is called ________.

A(n)________ vertical marketing system combines successive stages of production and distribution under single ownership.

As a service output produced by marketing channels,product variety refers to the ________.

A manufacturer uses the company's sales force and trade promotions to carry,promote,and sell products to end users.Which of the following strategies is this manufacturer using?

Spike Inc.is a sportswear manufacturer that recently launched its new line of customizable running shoes.The shoes come with a digital component that allows them to adapt to the runner's biomechanics.To promote this new product,Spike launches an advertising campaign and also ropes in a famous athlete to endorse the product.This is an example of a ________.

An administered VMS coordinates successive stages of production and distribution through ________.

Sales agents and brokers are called facilitators in a marketing channel.

Marketing channels are the set of pathways a product or service follows after production,culminating in purchase and consumption by the final end user.

Which of the following activities is a reverse-flow channel of marketing?

A conventional marketing channel includes the producer,wholesalers,and retailers acting as a unified system.

A(n)________ is a facilitator who assists in the distribution process.

A group of small sellers take the initiative and organize a new business entity to carry on wholesaling and possibly some production.This initiative is called a(n)________.

Atburex is a furniture manufacturing company in the United States.The company provides a sixty day credit period and EMI options to customers and also offers on-site delivery and installation.These special benefits refer to which of the following service outputs?

General Motors' executives work for a short time in some dealerships,and some dealership owners work in GM's dealer policy department.This strategy helps the company avoid conflicts with its dealers.This is an example of the ________ strategy.

Which of the following is a major threat facing the brick-and-mortar manufacturers when they add an e-commerce channel?

A marketing channel overcomes the time,place,and possession gaps that separate goods and services from those who need or want them.