Exam 17: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

The original and oldest form of direct marketing are ________.

You are visiting FIFA's Web site to know the schedule of the football World cup.On the top of the Web page showing the schedule,a small picture displays the official mascot and the text "Buy tickets for the World Cup now." This static exhibit provides the link to the official ticket booking Web site.Identify the type of advertisement used here.

Identify a social network that majorly targets career-minded professionals.

________ consists of manufacturers' reps,sales agents,and brokers who earn a commission based on sales.

Which of the following is a disadvantage of using Web for interactive marketing?

A salesperson who is contacting possible buyers by mail or phone to assess their level of interest and financial capacity is in the ________ step in the selling process.

Which of the following is an example of marketing through social media?

A salesperson calling on supermarkets to take repeat orders is called an order taker.

The management of Raleigh Bicycles observes that the company's selling costs are affected by the increased number of visits that the salespeople make to meet dealers.The company decides to reduce its personal selling costs by making sales calls to dealers via the telephone.This marketing strategy used by Raleigh is an example of ________.

Paid search refers to the practice of charging Internet users a small premium for obtaining individualized search results.

A manager is using feed-forward sales supervision when he communicates what the sales reps should be doing and motivates them to do it.

Which of the following is the first step in the process of personal selling?

Individual Web pages or clusters of pages that function as supplements to a primary Web site are called ________.

What is the major difference between earned media and paid media?

Which of the following is an example of contextual ad placement?

Catalog marketing and telemarketing are examples of indirect marketing.

________ marketing generates excitement,creates publicity,and conveys new relevant brand-related information through unexpected or even outrageous means.

Which type of questions allow salespeople to understand facts or explore the buyer's present state of affairs?

Small Web pages of DTH Bank appear in the Web site of an online property brokerage firm.The pages provide tips to home buyers and publishes its new home loan offerings.These Web pages are examples of ________.

Companies design ________ to embody or express their purpose,history,products,and vision and that are attractive on first viewing and interesting enough to encourage repeat visits.