Exam 5: Analyzing Consumer Markets

________ teaches marketers that they can build demand for a product by associating it with strong drives,using motivating cues,and providing positive reinforcement.

The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their brand beliefs according to importance.

Consumers often choose and use brands that have a brand personality consistent with how they see themselves,also known as the ________.

For a high-school student,Tim is highly concerned about environmental issues.He is a strong supporter of the garbage recycling and afforestation campaigns taken up by the environmental activists in his neighborhood.He wants to become a full time volunteer for their upcoming wildlife protection program and has even saved money to contribute to the cause.This group of environmental activists can be categorized under which of the following reference groups?

Identify an economic circumstance that can greatly affect any product or brand choice.

Brands that meet consumers' initial buying criteria are called the ________.

________ refers to the process in which information gets out of memory.

A person's ________ consist(s)of all the groups that have a direct (face-to-face)or indirect influence on his/her attitudes or behavior.

Every consumer has to pass through all five stages of the buying process when in a buying situation.

An example of a subculture would be a person's geographic region.

Consumers who worry about the environment and want products to be produced in a sustainable way have been named ________.

Ford motors,uses the ad caption "Magnify the Adventure" to promote its latest SUV,the Ford Endeavour.The ad features the car traveling through an uneven,rocky terrain.Within the context of Jennifer Aaker's brand personality analysis,Ford Endeavour is most likely to be strong on which of the following traits?

Which of the following theories developed by Frederick Herzberg distinguishes dissatisfiers from satisfiers?

A(n)________ puts people into a frame of mind,such as,liking or disliking an object,moving toward or away from it.

As Rita scans the yellow pages section of her phone book looking for a florist,she sees several other products and services advertised.Though interesting on first glance,she quickly returns to her primary task of finding a florist.The items that distracted her from her initial search were most likely stored in which of the following types of memory?

________ can work to the advantage of marketers with strong brands when consumers make neutral or ambiguous brand information more positive.

A consumer tells another consumer,"Every time I eat at Big Bill's Steakhouse,I get poor service." Whether this is true or not,it is the consumer's perception.This is an example of consumers basing future predictions on the quickness and ease with which a particular example of an outcome comes to mind.This scenario would be an illustration of the ________ heuristic.

Social class is the fundamental determinant of a person's wants and behavior.

People can emerge with different perceptions of the same object because of three perceptual processes.List and briefly characterize these processes.

Ford believes its cars to be of higher quality than General Motor's but thinks that consumers wrongly believe the opposite.Ford might employ a(n)________ strategy to change buyers' perceptions of its competition.