Exam 5: Analyzing Consumer Markets

According to the research conducted by Jennifer Aaker,one of the five traits of a product's brand personality is its physical structure.

Joe is a computer service technician.People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware,as they believe that he has access to far more information on computer technology than the average consumer.The neighbors are also aware that Joe has the required knowledge and background for understanding the technical properties of the products.Within this context,Joe can be called a(n)________.

Members within a social class tend to behave more alike compared to members from two different social classes.

A(n)________ is a descriptive thought that a person holds about something.

Marketers need to be aware of the status-symbol potential of brands because people usually choose products which reflect their role and their actual or desired status in a society.

The milder information search state where a person simply becomes more receptive to information about a product is called ________.

Even if consumers form brand evaluations,two general factors can intervene between the purchase intention and the purchase decision.One of these is unanticipated situational factors.What is the other factor?

________ refers to a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli.

A mobile phone manufacturing company observes that the main reason for an abrupt fall in their sales volume is the unconventional design of their phones that consumers found inconvenient and unattractive.The findings prompt the company to adopt a new strategy.They redesigned the product models keeping the requirements of the end-user in mind.According to the expectancy value-model,the company's strategy can be termed as ________.

A(n)________ group is one whose values or behavior an individual rejects.

________ refers to the manner in which consumers code,categorize,and evaluate financial outcomes of choices.

For an employee at an organization,annual appraisal can be considered as a critical life event that impacts his/her consumption behavior.

Maria considers buying a car for herself,after she notices the advantages derived by her best friend from his new car.Which of the following forms of stimulus has activated Maria's problem recognition process?

________ are rules of thumb or mental shortcuts in the decision process.

Social classes differ in media preferences,with upper-class consumers often preferring ________ and lower-class consumers often preferring television.

Marketers who target consumers on the basis of their ________ believe that they can influence purchase behavior by appealing to people's inner selves.

The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their ________.

According to Maslow's hierarchy of needs model,recognition,self-esteem,and status would constitute a person's social needs.

Selective attention is the tendency to interpret information in a way that will fit our preconceptions.

Jason writes a weekly column in his school's newspaper about movies he has seen,books he has read,and concerts he has attended.His column provides information and opinions.Feedback from his fellow students is positive,and they are appreciative of the advice that is given.Which of the following would be the most apt description of the role played by Jason?