Exam 7: Identifying Market Segments and Targets

If married and unmarried women respond similarly to a sale on perfume,these hypothetical segments fail the ________ criterion for useful market segments.

(Multiple Choice)

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Question 41

Illustrations of personality segmentation would include culture-oriented,sports-centered,or outdoor-oriented subsegments.

(True/False)

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Question 42

According to the ________ criterion for useful market segments,a segment should be the largest possible homogenous group worth going after with a tailored marketing program.

(Multiple Choice)

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Question 43

Pampers divides its market demographically on the basis of ________ into prenatal,new baby,baby,toddler,and preschooler.

(Multiple Choice)

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Question 44

If a marketing manager employs such marketing techniques as online buzz,student ambassadors,cool events,and street teams to reach target markets,the manager is most likely appealing to the ________ market.

(Multiple Choice)

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Question 45

If a marketing researcher uses such names (categories)as Blue Blood Estates,Winner's Circle,Hometown Retired,or Shotguns and Pickups,when doing segmentation research,the marketing researcher is using ________ clusters.

(Multiple Choice)

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Question 46

Hilton Hotels customizes rooms and lobbies according to location.Northeastern hotels are sleeker and more cosmopolitan.Southwestern hotels are more rustic.This is an example of ________ segmentation.

(Multiple Choice)

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Question 47

A local service company has decided to segment its market based on occupation;therefore,it has chosen a form of demographic segmentation for its approach.

(True/False)

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Question 48

If a marketer decides to segment a market based on neighborhoods,the marketer will have chosen the ________ method of segmentation.

(Multiple Choice)

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Question 49

Which of the following statements about Gen Yers is true?

(Multiple Choice)

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Question 50

Dennis requests his father to buy him a PlayStation® for his birthday.With respect to consumer decision roles,which role is Dennis currently playing?

(Multiple Choice)

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Question 51

To be useful,market segments must be measurable.

(True/False)

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Question 52

A ________ consists of a group of customers who share a similar set of needs and wants.

(Multiple Choice)

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Question 53

Establishing and communicating the distinctive benefit(s)of the company's market offering,for each target segment is called ________.

(Multiple Choice)

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Question 54

Rock band Foo Fighters created a digital street team that sends targeted e-mail messages to members who receive exclusive news,previews,and opportunities to win prizes.The Foo Fighters are using ________ to reach Generation Y.

(Multiple Choice)

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Question 55

When Amy goes shopping for clothes,she goes into every store in the mall looking for the best deal.She is very price conscious.On the basis of loyalty status,Amy can be described as ________.

(Multiple Choice)

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Question 56

Members of the same generational cohort share the same major cultural,political,and economic experiences and have similar outlooks and values.

(True/False)

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Question 57

Give an example of how a company might target products to children in an ethical way.

(Essay)

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Question 58

If a buyer is loyal to two or three different brands of soap,this buyer's loyalty status can be described as being among the ________.

(Multiple Choice)

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Question 59

A marketer is interested in segmenting a business market based on urgency of delivery and the size of the order.Which of the following major segmentation variables would the marketer most likely use to assist with the task?

(Multiple Choice)

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Question 60

Showing 41 - 60 of 80

If married and unmarried women respond similarly to a sale on perfume,these hypothetical segments fail the ________ criterion for useful market segments.

Illustrations of personality segmentation would include culture-oriented,sports-centered,or outdoor-oriented subsegments.

According to the ________ criterion for useful market segments,a segment should be the largest possible homogenous group worth going after with a tailored marketing program.

Pampers divides its market demographically on the basis of ________ into prenatal,new baby,baby,toddler,and preschooler.

If a marketing manager employs such marketing techniques as online buzz,student ambassadors,cool events,and street teams to reach target markets,the manager is most likely appealing to the ________ market.

If a marketing researcher uses such names (categories)as Blue Blood Estates,Winner's Circle,Hometown Retired,or Shotguns and Pickups,when doing segmentation research,the marketing researcher is using ________ clusters.

Hilton Hotels customizes rooms and lobbies according to location.Northeastern hotels are sleeker and more cosmopolitan.Southwestern hotels are more rustic.This is an example of ________ segmentation.

A local service company has decided to segment its market based on occupation;therefore,it has chosen a form of demographic segmentation for its approach.

If a marketer decides to segment a market based on neighborhoods,the marketer will have chosen the ________ method of segmentation.

Which of the following statements about Gen Yers is true?

Dennis requests his father to buy him a PlayStation® for his birthday.With respect to consumer decision roles,which role is Dennis currently playing?

To be useful,market segments must be measurable.

A ________ consists of a group of customers who share a similar set of needs and wants.

Establishing and communicating the distinctive benefit(s)of the company's market offering,for each target segment is called ________.

Rock band Foo Fighters created a digital street team that sends targeted e-mail messages to members who receive exclusive news,previews,and opportunities to win prizes.The Foo Fighters are using ________ to reach Generation Y.

When Amy goes shopping for clothes,she goes into every store in the mall looking for the best deal.She is very price conscious.On the basis of loyalty status,Amy can be described as ________.

Members of the same generational cohort share the same major cultural,political,and economic experiences and have similar outlooks and values.

Give an example of how a company might target products to children in an ethical way.

If a buyer is loyal to two or three different brands of soap,this buyer's loyalty status can be described as being among the ________.

A marketer is interested in segmenting a business market based on urgency of delivery and the size of the order.Which of the following major segmentation variables would the marketer most likely use to assist with the task?

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Collecting Information and Forecasting Demand

Creating Long-term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Creating Brand Equity

Crafting the Brand Positioning and Competing Effectively

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Managing Marketing in the Global Economy

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