Exam 1: Introduction

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Since the restaurant business tends to be highly labor intensive, the cost of labor is a major determinant in the price of a meal-the more service, the greater the labor cost and the higher the price.

(True/False)
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To a large extent, high employee costs are a result of poor___________ .

(Short Answer)
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Some hotels are developing concepts to appeal to ____________ as well as in- house guests.

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For the operator, daily specials are always considered a way to offer the customer fresh foods.

(True/False)
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What are the steps that should be taken during employee training to ensure good service?

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What factors should go into choosing a menu size?

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By increasing costs through such things as bigger portion sizes or more service, a restaurant becomes more attractive to customers, thereby increasing ____________.

(Short Answer)
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The___________ market is not easily swayed by new trends.

(Short Answer)
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One way to ____________ an operation is to sell a product or service at additional times.

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Describe "careful expansion."

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Daily changes can be what?

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Managers, followed by cooks, are the major problem areas when it comes to employee retention.

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Which is NOT an example of a captive customer base?

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Restaurants that are built for pleasure appeal mostly to the need to refuel the body.

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Poor speed of service and inattentive staff are the most common service complaints. What factors cause customers to perceive these problems?

(Essay)
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What is employee turnover and why is it a problem?

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What type of chain accounts for the most sales in the United States?

(Multiple Choice)
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Inventory costs and waste costs can be kept down by a(n):

(Multiple Choice)
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