Question 1

Which of the following benefits is the key in selling successfully on-line, according to the article?

Accepted Answer

A)  Saving time 
B)  Price 
C)  Getting bonus loyalty-club points 
D)  Service 
E)  The availability of information 
A)  Saving time 
B)  Price 
C)  Getting bonus loyalty-club points 
D)  Service 
E)  The availability of information

Question 2

The number of visits to alternative care physicians in 1997 was greater than the total number of visits to primary care physicians in the same year?

Accepted Answer

A) True 
 B)False

Question 3

The task of remembering faces is more difficult for females than it is for males?

Accepted Answer

A) True 
 B)False

Question 4

According to the authors, resort spas operate more profitably than do stand-alone day spas?

Accepted Answer

A) True 
 B)False

Question 5

Men are more likely to visit a spa for weekly visits after business hours, while women will often visit spas during regular business hours?

Accepted Answer

A) True 
 B)False

Question 6

The following are all commonly used business structures except a:

Accepted Answer

A)  C Corporation 
B)  S Corporation 
C)  Investment Club 
D)  Limited Liability Company LL
C)  
E)  None of the above 
A)  C Corporation 
B)  S Corporation 
C)  Investment Club 
D)  Limited Liability Company LL
C)  
E)  None of the above

Question 7

Today, the spa experience is nothing but just a luxury commodity?

Accepted Answer

A) True 
 B)False

Question 8

According to the author, it only takes one year for a hotel to go from the original conception phase to welcoming its first guest?

Accepted Answer

A) True 
 B)False

Question 9

Due to the rapid turnover of managers in the luxury hotel business, Holleigh does not believe that it is necessary to spend time and energy developing a supervisor into a leader?

Accepted Answer

A) True 
 B)False

Question 10

Between 1997 and 1999, the average spa revenue increased 40 percent annually?

Accepted Answer

A) True 
 B)False

Question 11

Once a spa goer has visited a spa, _____ out of ten respondents reported that they would return for a similar experience.

Accepted Answer

A)  3 
B)  5 
C)  7 
D)  8 
E)  9 
A)  3 
B)  5 
C)  7 
D)  8 
E)  9

Question 12

A hotel General Contractor is most often selected to build the hotel based upon:

Accepted Answer

A)  The fact that they offered the lowest bid 
B)  The hotel franchiser requires that specific General Contractors be used 
C)  Their experience building hotels of a similar design 
D)  All of the above 
E)  Only a and c 
A)  The fact that they offered the lowest bid 
B)  The hotel franchiser requires that specific General Contractors be used 
C)  Their experience building hotels of a similar design 
D)  All of the above 
E)  Only a and c

Question 13

The incoming management team of a conversion usually wants to replace some, if not all, of the key executives. Which of the following is not one of the key executives mentioned in the article?

Accepted Answer

A)  General manager 
B)  Director of housekeeping 
C)  Operations manager 
D)  Controller 
E)  Front office manager 
A)  General manager 
B)  Director of housekeeping 
C)  Operations manager 
D)  Controller 
E)  Front office manager

Question 14

According to the article, on-line intermediaries i.e., Expedia.com) offer the highest probability of finding the best rate available for high-end properties, with an average savings of _____ percent over the company's own website?

Accepted Answer

A)  5 
B)  10 
C)  20 
D)  25 
E)  50 
A)  5 
B)  10 
C)  20 
D)  25 
E)  50

Question 15

In 2005, the spa industry was considered the second fastest growing segment of the travel, hospitality, and leisure market?

Accepted Answer

A) True 
 B)False

Question 16

Traditionally, spas were perceived as amenities needed to attract guests to a given resort. In other words, as long as the spa center achieved a break-even point and did not lose money, the ability of spas to increase the room occupancy was sufficient to justify their existence?

Accepted Answer

A) True 
 B)False

Question 17

After the developer selects an appropriate location to build the hotel, a feasibility study is often conducted to obtain an analysis of the site by an objective third party?

Accepted Answer

A) True 
 B)False

Question 18

One memory technique, called first-letter mnemonics, is perhaps the most popular form of mnemonics, according to the authors?

Accepted Answer

A) True 
 B)False

Question 19

Spas were not added in resorts until the mid 1980's?

Accepted Answer

A) True 
 B)False

Question 20

A consumer reserving an economy room will find the cheapest rate on the hotel company's website nearly 25% of the time?

Accepted Answer

A) True 
 B)False

Which of the following benefits is the key in selling successfully on-line, according to the article?

The number of visits to alternative care physicians in 1997 was greater than the total number of visits to primary care physicians in the same year?

The task of remembering faces is more difficult for females than it is for males?

According to the authors, resort spas operate more profitably than do stand-alone day spas?

Men are more likely to visit a spa for weekly visits after business hours, while women will often visit spas during regular business hours?

The following are all commonly used business structures except a:

Today, the spa experience is nothing but just a luxury commodity?

According to the author, it only takes one year for a hotel to go from the original conception phase to welcoming its first guest?

Due to the rapid turnover of managers in the luxury hotel business, Holleigh does not believe that it is necessary to spend time and energy developing a supervisor into a leader?

Between 1997 and 1999, the average spa revenue increased 40 percent annually?

Once a spa goer has visited a spa, _____ out of ten respondents reported that they would return for a similar experience.

A hotel General Contractor is most often selected to build the hotel based upon:

The incoming management team of a conversion usually wants to replace some, if not all, of the key executives. Which of the following is not one of the key executives mentioned in the article?

According to the article, on-line intermediaries i.e., Expedia.com) offer the highest probability of finding the best rate available for high-end properties, with an average savings of _____ percent over the company's own website?

In 2005, the spa industry was considered the second fastest growing segment of the travel, hospitality, and leisure market?

Traditionally, spas were perceived as amenities needed to attract guests to a given resort. In other words, as long as the spa center achieved a break-even point and did not lose money, the ability of spas to increase the room occupancy was sufficient to justify their existence?

After the developer selects an appropriate location to build the hotel, a feasibility study is often conducted to obtain an analysis of the site by an objective third party?

One memory technique, called first-letter mnemonics, is perhaps the most popular form of mnemonics, according to the authors?

Spas were not added in resorts until the mid 1980's?

A consumer reserving an economy room will find the cheapest rate on the hotel company's website nearly 25% of the time?

Organization

General Managers: a View at the Top

Operations: Rooms

Operations: Housekeeping, Engineering and Security

Food and Beverage Division

Marketing and Associated Activities

Financial Control and Information Management

Human Resources Policy Management

Filters

Exam 1: Overview

Which of the following benefits is the key in selling successfully on-line, according to the article?

The number of visits to alternative care physicians in 1997 was greater than the total number of visits to primary care physicians in the same year?

The task of remembering faces is more difficult for females than it is for males?

According to the authors, resort spas operate more profitably than do stand-alone day spas?

Men are more likely to visit a spa for weekly visits after business hours, while women will often visit spas during regular business hours?

The following are all commonly used business structures except a:

Today, the spa experience is nothing but just a luxury commodity?

According to the author, it only takes one year for a hotel to go from the original conception phase to welcoming its first guest?

Due to the rapid turnover of managers in the luxury hotel business, Holleigh does not believe that it is necessary to spend time and energy developing a supervisor into a leader?

Between 1997 and 1999, the average spa revenue increased 40 percent annually?

Once a spa goer has visited a spa, _____ out of ten respondents reported that they would return for a similar experience.

A hotel General Contractor is most often selected to build the hotel based upon:

The incoming management team of a conversion usually wants to replace some, if not all, of the key executives. Which of the following is not one of the key executives mentioned in the article?

According to the article, on-line intermediaries i.e., Expedia.com) offer the highest probability of finding the best rate available for high-end properties, with an average savings of _____ percent over the company's own website?

In 2005, the spa industry was considered the second fastest growing segment of the travel, hospitality, and leisure market?

Traditionally, spas were perceived as amenities needed to attract guests to a given resort. In other words, as long as the spa center achieved a break-even point and did not lose money, the ability of spas to increase the room occupancy was sufficient to justify their existence?

After the developer selects an appropriate location to build the hotel, a feasibility study is often conducted to obtain an analysis of the site by an objective third party?

One memory technique, called first-letter mnemonics, is perhaps the most popular form of mnemonics, according to the authors?

Spas were not added in resorts until the mid 1980's?

A consumer reserving an economy room will find the cheapest rate on the hotel company's website nearly 25% of the time?

Organization

General Managers: a View at the Top

Operations: Rooms

Operations: Housekeeping, Engineering and Security

Food and Beverage Division

Marketing and Associated Activities

Financial Control and Information Management

Human Resources Policy Management

Filters