Question 1

Pricing distribution and revenue management techniques are a mix of science and art?

Accepted Answer

A) True 
 B)False  True

Question 2

According to Paul Chappelle, forecasting and tracking takes up ______% of his time.

Accepted Answer

A)  25 
B)  35 
C)  45 
D)  65 
E)  75 
A)  25 
B)  35 
C)  45 
D)  65 
E)  75 E

Question 3

Recent technology innovations, such as yield management software packages, has weakened the manager's ability to effectively determine hotel pricing?

Accepted Answer

A) True 
 B)False  False

Question 4

According to the author, the health of a hotel's marketing process should be measured in a longer time horizon than a month or a quarter. If properly monitored and controlled, a healthy marketing process results in which of the following?

Accepted Answer

A)  Rising room revenues per available room 
B)  Rising market share to a share index over 100 
C)  Falling costs of acquiring customers 
D)  Rising customer satisfaction rating 
E)  All of the above 
A)  Rising room revenues per available room 
B)  Rising market share to a share index over 100 
C)  Falling costs of acquiring customers 
D)  Rising customer satisfaction rating 
E)  All of the above

Question 5

Profit is the single most important criterion of a hotel?

Accepted Answer

A) True 
 B)False

Question 6

The hotel business has changed enormously over the past thirty years. Which of the following are noted as being responsible for part of the change?

Accepted Answer

A)  Customers are becoming more loyal to their favorite hotel 
B)  Special niche forms of lodging have been introduced 
C)  The labor market is comprised of more experienced workers 
D)  A hotels marketing department is becoming obsolescent 
E)  All of the above 
A)  Customers are becoming more loyal to their favorite hotel 
B)  Special niche forms of lodging have been introduced 
C)  The labor market is comprised of more experienced workers 
D)  A hotels marketing department is becoming obsolescent 
E)  All of the above

Question 7

In the article, it was stated that a consumers behavioral intentions don't always translate into corresponding behavior. Which of the following were reasons for the discrepancy?

Accepted Answer

A)  A consumer may be traveling with friends who have different attitudes and preferences. 
B)  A hotels competitors may have a temporary price reduction in room rates. 
C)  The most preferred hotel is not located in a specific area. 
D)  All of the above 
E)  Only b and c 
A)  A consumer may be traveling with friends who have different attitudes and preferences. 
B)  A hotels competitors may have a temporary price reduction in room rates. 
C)  The most preferred hotel is not located in a specific area. 
D)  All of the above 
E)  Only b and c

Question 8

Simultaneity is defined as:

Accepted Answer

A)  The process in which production and consumption occur at the same time. 
B)  The short shelf life of the hospitality product. 
C)  The variability of the service delivery. 
D)  The highly intangible nature of the service product offered. 
A)  The process in which production and consumption occur at the same time. 
B)  The short shelf life of the hospitality product. 
C)  The variability of the service delivery. 
D)  The highly intangible nature of the service product offered.

Question 9

In 1998, when the Indonesian dictator Suharto was removed from office, tourism and most other travel to that nation increased.

Accepted Answer

A) True 
 B)False

Question 10

The widespread use of the Internet by customers has given hotels several advantages. Which of the following is are) considered to be the advantages) to the hotel?

Accepted Answer

A)  The cost of online bookings is lower than through other distribution channels. 
B)  It provides the hotel the opportunity to monitor inventory in real time. 
C)  It generates loyal customers by making them eligible for bonus points. 
D)  All of the above 
E)  Only a and c 
A)  The cost of online bookings is lower than through other distribution channels. 
B)  It provides the hotel the opportunity to monitor inventory in real time. 
C)  It generates loyal customers by making them eligible for bonus points. 
D)  All of the above 
E)  Only a and c

Question 11

Due to the fact that it takes years for managers to develop brand recognition and quality, it is highly unlikely that it can be damagedby an unknowledgeable pricing strategy?

Accepted Answer

A) True 
 B)False

Question 12

Which of the following are components of hospitality sales management?

Accepted Answer

A)  Sales organization 
B)  Training and development 
C)  Goal setting 
D)  All of the above 
E)  Only a and c 
A)  Sales organization 
B)  Training and development 
C)  Goal setting 
D)  All of the above 
E)  Only a and c

Question 13

In hotels that are part of a chain, who is typically responsible for determining the pricing guidelines?

Accepted Answer

A)  The general manager of the hotel 
B)  The revenue management team of the hotel 
C)  Corporate headquarters 
D)  Property managers 
E)  None of the above 
A)  The general manager of the hotel 
B)  The revenue management team of the hotel 
C)  Corporate headquarters 
D)  Property managers 
E)  None of the above

Question 14

Yield management software is able to control inventory for rate availability in real time?

Accepted Answer

A) True 
 B)False

Question 15

According to Paul Iacovino, the most significant marketing innovations began in ___________.

Accepted Answer

A)  North America 
B)  South America 
C)  Asia 
D)  India 
E)  Europe 
A)  North America 
B)  South America 
C)  Asia 
D)  India 
E)  Europe

Question 16

The follow-up procedure is the least important aspect of any donation?

Accepted Answer

A) True 
 B)False

Question 17

In order to influence an association to use the hotels services, a public relations firm must work with the hotels sales staff to gather information about the association?

Accepted Answer

A) True 
 B)False

Question 18

According to the article, after forecasts have been completed, they are a useful tool to:

Accepted Answer

A)  Project the amount of labor costs associated with running a hotel 
B)  Set goals for the sales and catering managers 
C)  Offer a viable explanation to past events 
D)  Only a and b 
E)  Only a 
A)  Project the amount of labor costs associated with running a hotel 
B)  Set goals for the sales and catering managers 
C)  Offer a viable explanation to past events 
D)  Only a and b 
E)  Only a

Question 19

The primary focus of sales is on the communication aspect of marketing?

Accepted Answer

A) True 
 B)False

Question 20

Customer satisfaction is a crucial component of marketing, pricing and yield management?

Accepted Answer

A) True 
 B)False

Pricing distribution and revenue management techniques are a mix of science and art?

According to Paul Chappelle, forecasting and tracking takes up ______% of his time.

Recent technology innovations, such as yield management software packages, has weakened the manager's ability to effectively determine hotel pricing?

According to the author, the health of a hotel's marketing process should be measured in a longer time horizon than a month or a quarter. If properly monitored and controlled, a healthy marketing process results in which of the following?

Profit is the single most important criterion of a hotel?

The hotel business has changed enormously over the past thirty years. Which of the following are noted as being responsible for part of the change?

In the article, it was stated that a consumers behavioral intentions don't always translate into corresponding behavior. Which of the following were reasons for the discrepancy?

Simultaneity is defined as:

In 1998, when the Indonesian dictator Suharto was removed from office, tourism and most other travel to that nation increased.

The widespread use of the Internet by customers has given hotels several advantages. Which of the following is are) considered to be the advantages) to the hotel?

Due to the fact that it takes years for managers to develop brand recognition and quality, it is highly unlikely that it can be damagedby an unknowledgeable pricing strategy?

Which of the following are components of hospitality sales management?

In hotels that are part of a chain, who is typically responsible for determining the pricing guidelines?

Yield management software is able to control inventory for rate availability in real time?

According to Paul Iacovino, the most significant marketing innovations began in ___________.

The follow-up procedure is the least important aspect of any donation?

In order to influence an association to use the hotels services, a public relations firm must work with the hotels sales staff to gather information about the association?

According to the article, after forecasts have been completed, they are a useful tool to:

The primary focus of sales is on the communication aspect of marketing?

Customer satisfaction is a crucial component of marketing, pricing and yield management?

Overview

Organization

General Managers: a View at the Top

Operations: Rooms

Operations: Housekeeping, Engineering and Security

Food and Beverage Division

Financial Control and Information Management

Human Resources Policy Management

Filters

Exam 7: Marketing and Associated Activities

Pricing distribution and revenue management techniques are a mix of science and art?

According to Paul Chappelle, forecasting and tracking takes up ______% of his time.

Recent technology innovations, such as yield management software packages, has weakened the manager's ability to effectively determine hotel pricing?

According to the author, the health of a hotel's marketing process should be measured in a longer time horizon than a month or a quarter. If properly monitored and controlled, a healthy marketing process results in which of the following?

Profit is the single most important criterion of a hotel?

The hotel business has changed enormously over the past thirty years. Which of the following are noted as being responsible for part of the change?

In the article, it was stated that a consumers behavioral intentions don't always translate into corresponding behavior. Which of the following were reasons for the discrepancy?

Simultaneity is defined as:

In 1998, when the Indonesian dictator Suharto was removed from office, tourism and most other travel to that nation increased.

The widespread use of the Internet by customers has given hotels several advantages. Which of the following is are) considered to be the advantages) to the hotel?

Due to the fact that it takes years for managers to develop brand recognition and quality, it is highly unlikely that it can be damagedby an unknowledgeable pricing strategy?

Which of the following are components of hospitality sales management?

In hotels that are part of a chain, who is typically responsible for determining the pricing guidelines?

Yield management software is able to control inventory for rate availability in real time?

According to Paul Iacovino, the most significant marketing innovations began in ___________.

The follow-up procedure is the least important aspect of any donation?

In order to influence an association to use the hotels services, a public relations firm must work with the hotels sales staff to gather information about the association?

According to the article, after forecasts have been completed, they are a useful tool to:

The primary focus of sales is on the communication aspect of marketing?

Customer satisfaction is a crucial component of marketing, pricing and yield management?

Overview

Organization

General Managers: a View at the Top

Operations: Rooms

Operations: Housekeeping, Engineering and Security

Food and Beverage Division

Financial Control and Information Management

Human Resources Policy Management

Filters