Question 1

Which of the following organizations is/are representative of a social service agency?

Accepted Answer

A)  Churches 
B)  Boy Scouts of America 
C)  Juvenile Diabetes Foundation 
D)  All of the above 
E)  Only b and c 
A)  Churches 
B)  Boy Scouts of America 
C)  Juvenile Diabetes Foundation 
D)  All of the above 
E)  Only b and c

Question 2

According to the article, attitude is the tendency to respond in a consistently favorable or unfavorable manner toward a target
e.g., brand or product)?

Accepted Answer

A) True 
 B)False

Question 3

The customers that the hotel is best able to attract and serve are known as the hotels marketing segment?

Accepted Answer

A) True 
 B)False

Question 4

Sales and marketing are completely distinct concepts?

Accepted Answer

A) True 
 B)False

Question 5

According to the article, there are three factors known as the "Three C's") that come into consideration in pricing. These three factors are:

Accepted Answer

A)  Costs, competition, and customers' comfort zones 
B)  Competition, caring, and consideration 
C)  Costs, control, and competition 
D)  Control, costs, and customers 
E)  Culture, caring, and consideration 
A)  Costs, competition, and customers' comfort zones 
B)  Competition, caring, and consideration 
C)  Costs, control, and competition 
D)  Control, costs, and customers 
E)  Culture, caring, and consideration

Question 6

Richmond mentions many ways in which a hotel can receive "something" from a nonprofit organization in return for a donation. Which of the following strategies can be helpful to the hotel in projecting revenues?

Accepted Answer

A)  Having the nonprofit organization give the hotel complimentary tickets that can be used by the staff for entertaining guests. 
B)  Asking the nonprofit organization to give the hotel access to their mailing list. 
C)  Requesting the nonprofit organization to commit to a two-year contract. 
D)  Donating meeting rooms to the nonprofit organization for seminars if food and beverages are ordered. 
E)  None of the above 
A)  Having the nonprofit organization give the hotel complimentary tickets that can be used by the staff for entertaining guests. 
B)  Asking the nonprofit organization to give the hotel access to their mailing list. 
C)  Requesting the nonprofit organization to commit to a two-year contract. 
D)  Donating meeting rooms to the nonprofit organization for seminars if food and beverages are ordered. 
E)  None of the above

Question 7

Which of the following are considered to be qualitative pricing approaches?

Accepted Answer

A)  The Hubbart Formula 
B)  Percentage Increase 
C)  Pied Piper 
D)  All of the above 
E)  Only b and c 
A)  The Hubbart Formula 
B)  Percentage Increase 
C)  Pied Piper 
D)  All of the above 
E)  Only b and c

Question 8

Which of the following were listed as the Seattle Sheratons most popular donations to nonprofit organizations?

Accepted Answer

A)  A series of cooking classes 
B)  A tour with the hotel's curator of the corporate art collection 
C)  Free accommodations to the hotel's largest suite 
D)  All of the above 
E)  Only a and b 
A)  A series of cooking classes 
B)  A tour with the hotel's curator of the corporate art collection 
C)  Free accommodations to the hotel's largest suite 
D)  All of the above 
E)  Only a and b

Question 9

The lexicographic decision rule is classified as a compensatory decision rule?

Accepted Answer

A) True 
 B)False

Question 10

Paul mentions to current political events that lead hotel management and tourism official in Asia to rethink marketing priorities. They were:

Accepted Answer

A)  08 Summer Olympics in Beijing 
B)  Political turmoil in Thailand 
C)  The housing market crash in Japan 
D)  Only a and c 
E)  Only a and b 
A)  08 Summer Olympics in Beijing 
B)  Political turmoil in Thailand 
C)  The housing market crash in Japan 
D)  Only a and c 
E)  Only a and b

Question 11

Marketing, as addressed in this article, is the sales and marketing department?

Accepted Answer

A) True 
 B)False

Question 12

Weekly sales meetings are critical for effective communication within the department?

Accepted Answer

A) True 
 B)False

Question 13

According to the article, it is unnecessary for the hotel managers to include the salespeople when determining their the salespeople's) goals for the coming year?

Accepted Answer

A) True 
 B)False

Question 14

According to the author, price setting requires many facets that only the general manager of the hotel is able to perform. One of the facets mentioned in the article is talent and skills of data gathering and analysis. Which of the following was NOT listed as one of the facets?

Accepted Answer

A)  Accounting and building pro formas 
B)  Interpreting and drawing inferences 
C)  Knowing when and how to delegate the responsibility of pricing 
D)  Decision-making 
E)  All of the above were mentioned in the article 
A)  Accounting and building pro formas 
B)  Interpreting and drawing inferences 
C)  Knowing when and how to delegate the responsibility of pricing 
D)  Decision-making 
E)  All of the above were mentioned in the article

Question 15

According to Richmond, all nonprofit organizations can be grouped into six general classifications. Which of the following is not one of the classifications identified by Richmond?

Accepted Answer

A)  Cultural organizations 
B)  Financial organizations 
C)  Health organizations 
D)  Social service agencies 
E)  Social and fraternal organizations 
A)  Cultural organizations 
B)  Financial organizations 
C)  Health organizations 
D)  Social service agencies 
E)  Social and fraternal organizations

Question 16

Typically, hotels repeat their marketing processes of the past. This can be risky as the hotels customers and competitors are always changing?

Accepted Answer

A) True 
 B)False

Question 17

Which of the following was not one of the Four "Unexpected Influences" on business travel and tourism in Asia, according to Paul?

Accepted Answer

A)  Political 
B)  Educational 
C)  Natural 
D)  Financial 
E)  Technological 
A)  Political 
B)  Educational 
C)  Natural 
D)  Financial 
E)  Technological

Question 18

Thailand depends a great deal on travel from which countries?

Accepted Answer

A)  United States 
B)  Germany 
C)  Japan 
D)  All of the above 
E)  Only a and c 
A)  United States 
B)  Germany 
C)  Japan 
D)  All of the above 
E)  Only a and c

Question 19

When a consumer selects a brand according to the alternative that scores highest on a single attribute deemed most important, he/she is using which decision rule?

Accepted Answer

A)  Multi-attribute attitude 
B)  Elimination by aspects 
C)  Lexicographic 
D)  Conjunctive 
E)  None of the above 
A)  Multi-attribute attitude 
B)  Elimination by aspects 
C)  Lexicographic 
D)  Conjunctive 
E)  None of the above

Question 20

Which of the following are considered "tools" a marketer can use to create customer awareness and stimulate customer demand?

Accepted Answer

A)  Telemarketing 
B)  Partnership alliances 
C)  Price promotions 
D)  Sales blitzes 
E)  All of the above 
A)  Telemarketing 
B)  Partnership alliances 
C)  Price promotions 
D)  Sales blitzes 
E)  All of the above

Which of the following organizations is/are representative of a social service agency?

According to the article, attitude is the tendency to respond in a consistently favorable or unfavorable manner toward a target e.g., brand or product)?

The customers that the hotel is best able to attract and serve are known as the hotels marketing segment?

Sales and marketing are completely distinct concepts?

According to the article, there are three factors known as the "Three C's") that come into consideration in pricing. These three factors are:

Richmond mentions many ways in which a hotel can receive "something" from a nonprofit organization in return for a donation. Which of the following strategies can be helpful to the hotel in projecting revenues?

Which of the following are considered to be qualitative pricing approaches?

Which of the following were listed as the Seattle Sheratons most popular donations to nonprofit organizations?

The lexicographic decision rule is classified as a compensatory decision rule?

Paul mentions to current political events that lead hotel management and tourism official in Asia to rethink marketing priorities. They were:

Marketing, as addressed in this article, is the sales and marketing department?

Weekly sales meetings are critical for effective communication within the department?

According to the article, it is unnecessary for the hotel managers to include the salespeople when determining their the salespeople's) goals for the coming year?

According to the author, price setting requires many facets that only the general manager of the hotel is able to perform. One of the facets mentioned in the article is talent and skills of data gathering and analysis. Which of the following was NOT listed as one of the facets?

According to Richmond, all nonprofit organizations can be grouped into six general classifications. Which of the following is not one of the classifications identified by Richmond?

Typically, hotels repeat their marketing processes of the past. This can be risky as the hotels customers and competitors are always changing?

Which of the following was not one of the Four "Unexpected Influences" on business travel and tourism in Asia, according to Paul?

Thailand depends a great deal on travel from which countries?

When a consumer selects a brand according to the alternative that scores highest on a single attribute deemed most important, he/she is using which decision rule?

Which of the following are considered "tools" a marketer can use to create customer awareness and stimulate customer demand?

Overview

Organization

General Managers: a View at the Top

Operations: Rooms

Operations: Housekeeping, Engineering and Security

Food and Beverage Division

Financial Control and Information Management

Human Resources Policy Management

Filters

Exam 7: Marketing and Associated Activities

Which of the following organizations is/are representative of a social service agency?

According to the article, attitude is the tendency to respond in a consistently favorable or unfavorable manner toward a target e.g., brand or product)?

The customers that the hotel is best able to attract and serve are known as the hotels marketing segment?

Sales and marketing are completely distinct concepts?

According to the article, there are three factors known as the "Three C's") that come into consideration in pricing. These three factors are:

Richmond mentions many ways in which a hotel can receive "something" from a nonprofit organization in return for a donation. Which of the following strategies can be helpful to the hotel in projecting revenues?

Which of the following are considered to be qualitative pricing approaches?

Which of the following were listed as the Seattle Sheratons most popular donations to nonprofit organizations?

The lexicographic decision rule is classified as a compensatory decision rule?

Paul mentions to current political events that lead hotel management and tourism official in Asia to rethink marketing priorities. They were:

Marketing, as addressed in this article, is the sales and marketing department?

Weekly sales meetings are critical for effective communication within the department?

According to the article, it is unnecessary for the hotel managers to include the salespeople when determining their the salespeople's) goals for the coming year?

According to the author, price setting requires many facets that only the general manager of the hotel is able to perform. One of the facets mentioned in the article is talent and skills of data gathering and analysis. Which of the following was NOT listed as one of the facets?

According to Richmond, all nonprofit organizations can be grouped into six general classifications. Which of the following is not one of the classifications identified by Richmond?

Typically, hotels repeat their marketing processes of the past. This can be risky as the hotels customers and competitors are always changing?

Which of the following was not one of the Four "Unexpected Influences" on business travel and tourism in Asia, according to Paul?

Thailand depends a great deal on travel from which countries?

When a consumer selects a brand according to the alternative that scores highest on a single attribute deemed most important, he/she is using which decision rule?

Which of the following are considered "tools" a marketer can use to create customer awareness and stimulate customer demand?

Overview

Organization

General Managers: a View at the Top

Operations: Rooms

Operations: Housekeeping, Engineering and Security

Food and Beverage Division

Financial Control and Information Management

Human Resources Policy Management

Filters